What users are saying about
28 Ratings
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Top Rated
341 Ratings
28 Ratings
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Score 8.8 out of 100

Intercom

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Top Rated
341 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Attribute Ratings

  • Customer.io is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.9

Customer.io

99%
8 Ratings
8.9

Intercom

89%
113 Ratings

Likelihood to Renew

Customer.io

N/A
0 Ratings
9.0

Intercom

90%
14 Ratings

Usability

Customer.io

N/A
0 Ratings
9.1

Intercom

91%
20 Ratings

Support Rating

Customer.io

N/A
0 Ratings
8.0

Intercom

80%
6 Ratings

Implementation Rating

Customer.io

N/A
0 Ratings
5.0

Intercom

50%
4 Ratings

Likelihood to Recommend

Customer.io

This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
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Intercom

Intercom is, in my opinion, well suited for platform-based SaaS businesses where user engagement dictates your LTV to those customers and feeds back the metrics of how often users access the platform is key to your Account Management strategy and processes. In my experience, enterprise-level organizations very much appreciate Intercom user reporting and will likely start to expect this level of transparency in the very near future as platforms like Intercom become market standard. I would say Intercom is less suitable for Transaction or Throughput /Channel Sale products where your user data and in-platform behaviors are less relevant as the transaction has taken place outside of the platform, so, therefore, your platform usage is externally dependent. Thus Intercom tracking and data become a less relevant lagging indicator rather than a leading indicator with SaaS products.
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Pros

Customer.io

  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
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Intercom

  • Intercom is easy to use and understand regardless of your role or technical knowledge
  • They have contextual guides within the product to help you understand how to use their best features
  • They're always improving the product with new useful features such as banners, product tours, and surveys
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Cons

Customer.io

  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
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Intercom

  • Email Blasts: recently we've been told that we won't be able to email blast if our customer base's email failure rate does not decrease. This is something that is largely out of our control and it would be nice if Intercom would just create logic on their end to ignore these instances.
  • Their customer support could have a faster response time. Given the industry we are in, it'd be nice to have prompt customer support. It can take an hour or more to get a response through their own software.
  • Can't think of anything else!
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Pricing Details

Customer.io

Starting Price

$150 per month

Editions & Modules

Customer.io editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

    Intercom

    Starting Price

    Editions & Modules

    Intercom editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Customer.io

      No answers on this topic

      Intercom

      I am giving Intercom a rating of 10 because we truly use this platform each day. When using the platform, we can have real-time conversations going on with parents, administrators, and even grandparents. They are able to discuss their general support needs and their billing support needs. Having this happen in real-time allows us to move forward with solving the customer issues
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      Usability

      Customer.io

      No answers on this topic

      Intercom

      I can't give it a ten yet because I'm still getting used to the new inbox. That said, I do find Intercom pretty intuitive and have managed to find new features over time. Like, it's really easy to use right off the bat. But it's also flexible and extensible enough that, over time, you can start to adopt new features and extensions to make it even more powerful. So I'd say the balance between usability and extensibility is quite a on point.
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      Support Rating

      Customer.io

      No answers on this topic

      Intercom

      One of the great features about using Intercom is their support is going to be very similar to the support that you will be using with your customers. The chatbot is identical to your chatbot. So not only is user support easy to use and available, but it's a way to also learn how to use this feature.
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      Implementation Rating

      Customer.io

      No answers on this topic

      Intercom

      I didn't implement it, but it's supposed to be quite easy through Segment
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      Alternatives Considered

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Intercom

      I've used Freshchat a few years ago and I found the user interface difficult to get used to. But comparing how intercom fared against it would be unfair in a way since the only thing Intercom did differently is provide an interactive training session with the platform, while it was difficult to get used to Internal in-person training with Freshchat.
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      Return on Investment

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
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      Intercom

      • Increase in demo sets and deals won by engaging with prospects that hadn't requested a demo yet.
      • Increase in efficiency for our support team to receiving tickets.
      • Boosting registration for our on going training webinars as well as those for new product announcements.
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      Screenshots

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