What users are saying about
25 Ratings
2 Ratings
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.4

    Leadfwd

    74%
    Leadfwd ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    7.0
    70%
    2 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Ability to test dynamic content

    N/A
    0 Ratings
    7.0
    70%
    1 Rating

    Landing pages

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    A/B testing

    N/A
    0 Ratings
    3.2
    32%
    2 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.2
    62%
    2 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    9.6
    96%
    4 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    2 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.8
    88%
    2 Ratings

    Lead Management

    Customer.io

    Feature Set Not Supported
    N/A
    8.0

    Leadfwd

    80%
    Leadfwd ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    8.4
    84%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.3
    73%
    2 Ratings

    Data quality management

    N/A
    0 Ratings
    7.7
    77%
    2 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.5
    85%
    2 Ratings

    Campaign Management

    Customer.io

    Feature Set Not Supported
    N/A
    7.0

    Leadfwd

    70%
    Leadfwd ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    5.0
    50%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Social Media Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    7.5

    Leadfwd

    75%
    Leadfwd ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Social profile integration

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    6.3

    Leadfwd

    63%
    Leadfwd ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    6.5
    65%
    2 Ratings

    Standard reports

    N/A
    0 Ratings
    6.3
    63%
    2 Ratings

    Custom reports

    N/A
    0 Ratings
    6.0
    60%
    1 Rating

    Platform & Infrastructure

    Customer.io

    Feature Set Not Supported
    N/A
    9.1

    Leadfwd

    91%
    Leadfwd ranks higher in 4/4 features

    Role-based workflow & approvals

    N/A
    0 Ratings
    8.8
    88%
    2 Ratings

    Customizability

    N/A
    0 Ratings
    7.9
    79%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Integration with SugarCRM

    N/A
    0 Ratings
    9.6
    96%
    2 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.9

    Customer.io

    99%
    8 Ratings
    8.2

    Leadfwd

    82%
    2 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    INBOX25

    I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
    Read full review

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    INBOX25

    • SugarCRM integration
    • Ease of building workflows
    • Responsive, helpful support team
    Read full review

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    INBOX25

    • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
    • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
    • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
    Read full review

    Pricing Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

      Leadfwd

      Starting Price

      Editions & Modules

      Leadfwd editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Alternatives Considered

        Customer.io

        Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
        Read full review

        INBOX25

        Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
        Read full review

        Return on Investment

        Customer.io

        • Fast testing for new products to specific groups. It saves a lot of time and money.
        • Removed workload from marketing = more time to make it better.
        • Better contact with specific groups, seeing a increase in sales because of this.
        Read full review

        INBOX25

        • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
        • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
        • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
        Read full review

        Screenshots

        Add comparison