What users are saying about
18 Ratings
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Score 9.5 out of 100
2 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
James Mallory | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.7
Leadfwd (formerly INBOX25)
7.4
WYSIWYG email editor
Customer.io
5.9
Leadfwd (formerly INBOX25)
7.0
Dynamic content
Customer.io
8.4
Leadfwd (formerly INBOX25)
7.0
Ability to test dynamic content
Customer.io
8.4
Leadfwd (formerly INBOX25)
7.0
A/B testing
Customer.io
8.9
Leadfwd (formerly INBOX25)
3.2
Mobile optimization
Customer.io
10.0
Leadfwd (formerly INBOX25)
6.2
Email deliverability reporting
Customer.io
8.5
Leadfwd (formerly INBOX25)
9.6
List management
Customer.io
10.0
Leadfwd (formerly INBOX25)
8.6
Triggered drip sequences
Customer.io
9.8
Leadfwd (formerly INBOX25)
8.8
Landing pages
Customer.io
Leadfwd (formerly INBOX25)
9.0

Reporting & Analytics

Customer.io
8.3
Leadfwd (formerly INBOX25)
6.3
Dashboards
Customer.io
7.4
Leadfwd (formerly INBOX25)
6.5
Standard reports
Customer.io
7.5
Leadfwd (formerly INBOX25)
6.3
Custom reports
Customer.io
10.0
Leadfwd (formerly INBOX25)
6.0

Platform & Infrastructure

Customer.io
10.0
Leadfwd (formerly INBOX25)
9.1
API
Customer.io
10.0
Leadfwd (formerly INBOX25)
Customizability
Customer.io
10.0
Leadfwd (formerly INBOX25)
7.9
Role-based workflow & approvals
Customer.io
Leadfwd (formerly INBOX25)
8.8
Integration with Salesforce.com
Customer.io
Leadfwd (formerly INBOX25)
10.0
Integration with SugarCRM
Customer.io
Leadfwd (formerly INBOX25)
9.6

Lead Management

Customer.io
Leadfwd (formerly INBOX25)
8.0
Lead nurturing
Customer.io
Leadfwd (formerly INBOX25)
8.4
Lead scoring and grading
Customer.io
Leadfwd (formerly INBOX25)
7.3
Data quality management
Customer.io
Leadfwd (formerly INBOX25)
7.7
Automated sales alerts and tasks
Customer.io
Leadfwd (formerly INBOX25)
8.5

Campaign Management

Customer.io
Leadfwd (formerly INBOX25)
7.0
Calendaring
Customer.io
Leadfwd (formerly INBOX25)
5.0
Event/webinar marketing
Customer.io
Leadfwd (formerly INBOX25)
9.0

Social Media Marketing

Customer.io
Leadfwd (formerly INBOX25)
7.5
Social sharing and campaigns
Customer.io
Leadfwd (formerly INBOX25)
9.0
Social profile integration
Customer.io
Leadfwd (formerly INBOX25)
6.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Adam Smartschan | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
James Mallory | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Adam Smartschan | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Leadfwd (formerly INBOX25)

  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
James Mallory | TrustRadius Reviewer

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Leadfwd (formerly INBOX25)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Customer.io
9.4
Leadfwd (formerly INBOX25)
8.2

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