Customer.io vs. Leadfwd

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Customer.io
Score 8.3 out of 10
Small Businesses (1-50 employees)
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
$100
per month
Leadfwd
Score 8.2 out of 10
N/A
Leadfwd, from the company of the same name in Staten Island, combines B2B Prospecting, Sales Outreach and Account-Based Marketing. It replaces the former INBOX25.N/A
Pricing
Customer.ioLeadfwd
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Customer.ioLeadfwd
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.
More Pricing Information
Features
Customer.ioLeadfwd
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
7.4
2 Ratings
5% below category average
WYSIWYG email editor00 Ratings7.02 Ratings
Dynamic content00 Ratings7.01 Ratings
Ability to test dynamic content00 Ratings7.01 Ratings
Landing pages00 Ratings9.01 Ratings
A/B testing00 Ratings3.22 Ratings
Mobile optimization00 Ratings6.22 Ratings
Email deliverability reporting00 Ratings9.62 Ratings
List management00 Ratings8.62 Ratings
Triggered drip sequences00 Ratings8.82 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
8.0
2 Ratings
3% above category average
Lead nurturing automation00 Ratings8.42 Ratings
Lead scoring and grading00 Ratings7.32 Ratings
Data quality management00 Ratings7.72 Ratings
Automated sales alerts and tasks00 Ratings8.52 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
7.0
1 Ratings
8% below category average
Calendaring00 Ratings5.01 Ratings
Event/webinar marketing00 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
7.5
1 Ratings
0% below category average
Social sharing and campaigns00 Ratings9.01 Ratings
Social profile integration00 Ratings6.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
6.3
2 Ratings
17% below category average
Dashboards00 Ratings6.52 Ratings
Standard reports00 Ratings6.32 Ratings
Custom reports00 Ratings6.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Customer.io
-
Ratings
Leadfwd
9.1
2 Ratings
18% above category average
Role-based workflow & approvals00 Ratings8.82 Ratings
Customizability00 Ratings7.92 Ratings
Integration with Salesforce.com00 Ratings10.01 Ratings
Integration with SugarCRM00 Ratings9.62 Ratings
Best Alternatives
Customer.ioLeadfwd
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Bright Pattern Contact Center
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PFL Direct Mail Platform
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All AlternativesView all alternativesView all alternatives
User Ratings
Customer.ioLeadfwd
Likelihood to Recommend
9.8
(8 ratings)
8.2
(2 ratings)
User Testimonials
Customer.ioLeadfwd
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Read full review
INBOX25
I think Inbox25 is a great fit for companies outgrowing lower-end, disconnected email marketing applications. Companies with a more formalized marketing organization that send a lot of emails (tens of thousands monthly or more) will be better served with a product like Inbox25 that is less complex, easier to use, and much more affordable (30% lower by our experience) from the larger marketing automation products on the market. Our company has 3 full-time marketing staff with over 100,000 contacts (with valid emails) that we target in various direct and drip email campaigns and Inbox25 fits our needs just fine. I suspect that we may outgrow the product eventually but I think it'll meet our needs just fine for many years to come.
Read full review
Pros
Customer.io
  • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
  • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
  • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
  • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
  • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
  • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
  • We don't use environments, but it might be very useful for a bigger company.
Read full review
INBOX25
  • SugarCRM integration
  • Ease of building workflows
  • Responsive, helpful support team
Read full review
Cons
Customer.io
  • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
  • A bit too email centric.
  • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Read full review
INBOX25
  • Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
  • Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
  • Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.
Read full review
Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Read full review
INBOX25
Different platforms stack up particularly well for different use cases. INBOX25 is our default choice for SugarCRM users.
Read full review
Return on Investment
Customer.io
  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Read full review
INBOX25
  • We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
  • When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
  • Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.
Read full review
ScreenShots

Customer.io Screenshots

Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.