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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Customer.io

    Score9.1 out of 10
    Small Businesses (1-50 employees)
    Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.

    $100

    per month

    Zoom Contact Center

    Score8.9 out of 10
    N/AZoom Contact Center helps businesses deliver prompt, accurate, and highly personalized customer experiences that drive loyalty. It includes intelligent self-service and routing, a unified communications and contact center, and video optimized high-touch engagements.

    $828

    per year per user

    Pricing
    Customer.ioZoom Contact Center
    Editions & Modules
    No answers on this topic
    Essentials
    $69
    per month (billed annually) per user
    Premium
    $99
    per month (billed annually) per user
    Elite
    $149
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    Customer.ioZoom Contact Center
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsEssentials: For startups and small teams engaging customers on their mobile and web apps. - Up to 5,000 profiles*, Send Emails, Push, In-App, and SMS, Visual Workflow Builder, Segmentation, Two Workspaces, Email Support, Customer Community Premium: For high-growth companies looking for greater control over their messaging outcomes. - Everything in Essentials, Custom Data + Message Volume, Premium Product Features, Additional Workspaces, 90-day Onboarding Program, Premium Email & Chat Support, Managed Deliverability, Dedicated IPs, Parcel Pro Licenses, HIPAA Compliance Enterprise: For at-scale companies looking to create world-class customer experiences. - Everything in Premium, Managed Infrastructure*, Customer Success Manager, Quarterly Success Reviews, Technical Account Manager*, Audit Logging & Data Governance*, Parcel Business Licenses, Migration Support*, *Available by consultation.—
    More Pricing Information
    Community Pulse
    Customer.ioZoom Contact Center
    Considered Both Products
    Customer.io
    No answer on this topic
    Zoom
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    14 Answers
    96%
    Would buy again
    44 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    100%
    Delivers good value for the price
    42 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    14 Answers
    91%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    9 Answers
    95%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    40 Answers
    Features
    Customer.ioZoom Contact Center
    Contact Center Software
    Comparison of Contact Center Software features of Customer.io and Zoom Contact Center
    Feature
    Customer.io
    -
    Ratings
    Zoom Contact Center
    8.2
    31 Ratings
    3% below category average
    Agent dashboard00 Ratings8.331 Ratings
    Validate callers00 Ratings7.928 Ratings
    Outbound response00 Ratings7.827 Ratings
    Call forwarding00 Ratings8.326 Ratings
    Click-to-call (CTC)00 Ratings8.424 Ratings
    Warm transfer00 Ratings8.431 Ratings
    Predictive dialing00 Ratings8.021 Ratings
    Interactive voice response00 Ratings8.527 Ratings
    REST APIs00 Ratings8.523 Ratings
    Call scripts00 Ratings7.726 Ratings
    Call tracking00 Ratings8.131 Ratings
    Multichannel integration00 Ratings8.529 Ratings
    CRM software integration00 Ratings8.124 Ratings
    Workforce Optimization (WFO)
    Comparison of Workforce Optimization (WFO) features of Customer.io and Zoom Contact Center
    Feature
    Customer.io
    -
    Ratings
    Zoom Contact Center
    8.3
    30 Ratings
    1% below category average
    Inbound call routing00 Ratings8.429 Ratings
    Omnichannel inbound routing00 Ratings8.427 Ratings
    Recording00 Ratings8.528 Ratings
    Quality management00 Ratings8.428 Ratings
    Call analytics00 Ratings8.328 Ratings
    Historical reporting00 Ratings8.428 Ratings
    Live reporting00 Ratings8.128 Ratings
    Customer surveys00 Ratings8.424 Ratings
    Customer interaction analytics00 Ratings7.825 Ratings
    Best Alternatives
    Customer.ioZoom Contact Center
    Small Businesses
    Simplify360
    Score7.8 out of 10
    Zendesk Talk
    Score8.5 out of 10
    Medium-sized Companies
    Braze
    Score8.7 out of 10
    Genesys Multicloud CX (discontinued)
    Score8 out of 10
    Enterprises
    SAP Service Cloud
    Score8.5 out of 10
    Bright Pattern Contact Center
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Customer.ioZoom Contact Center
    Likelihood to Recommend
    9.1
    (20 ratings)
    8.7
    (46 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.4
    (4 ratings)
    Usability
    9.2
    (12 ratings)
    8.3
    (23 ratings)
    Availability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Performance
    -
    (0 ratings)
    6.4
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    7.9
    (3 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (2 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.3
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    5.5
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    7.3
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    Customer.ioZoom Contact Center
    Likelihood to Recommend
    Customer.io
    Talking from the perspective of a marketer at a SaaS with average. 50K email subscribers, Customer IO has been an excellent tool for us. Our requirements include sending users newsletters, marketing emails, and transactional emails, running lead-nurturing campaigns, and more. For a comprehensive use case like ours, CustomerIO is great. While it also has a learning curve, when you have such requirements, it’s worth it. I don’t think CustomerIO is the best fit if you have basic requirements like only weekly newsletter emails.
    Incentivized
    Read full review
    Zoom
    At our company, we launch a new property project and receive many customer inquiries in a single day. Zoom contact center helped our team manage all calls and follow-ups properly without missing leads. It is very useful for handling customer communication. During peak hours, some agents face call delays, making it a bit difficult to track reports quickly.
    Incentivized
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    Pros
    Customer.io
    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Incentivized
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    Zoom
    • AI-powered self-service - customers can interact with our virtual agents and get answers to common inquiries, which ensures fast resolutions.
    • Better omnichannel support ensures our agents have an easy time managing customer interactions across chat, voice, and SMS.
    • With Zoom Contact Center in place, we have realized increased agent productivity thanks to its AI features and its ability to integrate with our CRM tool.
    • The advanced routing and insights ensure that customer issues head to the right customer agent depending on skills.
    Incentivized
    Read full review
    Cons
    Customer.io
    • Price is quite expensive for Premium or once you get into high volumes of contacts.
    • Depending on how you'll use it, it may require some help from developers to set up.
    • Despite the support being great, you have to email them, there's not chat feature.
    Read full review
    Zoom
    • The integration with Zoom Phone is still ongoing, so it initially required some tricky configuration and additional phone numbers, but that's no longer a requirement now.
    • I would love a way to use physical handsets with the Contact Centre. Currently, it's all softphone integration on a PC or Mac. But it's a great experience and very similar to using Zoom Meetings, so there's minimal training for staff needed.
    • The Admin Settings on the backend can be tricky to navigate. Still, you have much more customization and constant feature upgrades than I've ever seen with any other Contact Centre service.
    Incentivized
    Read full review
    Likelihood to Renew
    Customer.io
    No answers on this topic
    Zoom
    We are very likely to renew Zoom Contact Center because it has been a stable and reliable solution for our organization. It fits well within the broader Zoom ecosystem that we already use, including Zoom Meetings, Zoom Phone, and Zoom Chat, which creates a more seamless experience for users and reduces complexity.
    The product quality has been strong overall, and we have also had positive experiences with Zoom’s customer service. While there are still areas where reporting and certain features could improve, the platform has delivered enough value in usability, stability, and integration to make renewal likely.
    Incentivized
    Read full review
    Usability
    Customer.io
    Super intuitive and easy interface to start off with. There are not a lot of guides and the documentation is helpful but not super extensive, but even if you're a little technical, you can easily figure most of the things out by yourself. Everything is super easy to start with and the platform does not overwhelm you with a lot of options, or data.
    Incentivized
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    Zoom
    Usability is one of Zoom Contact Center's strongest selling points. It feels like a natural extension of the Zoom platform rather than a bolted-on contact center tool, which made adoption across our team noticeably smoother than previous system rollouts. Zoom Contact Center is clean, intuitive, and easy to navigate for both agents and administrators. For organizations already using Zoom, the learning curve is minimal.
    Read full review
    Reliability and Availability
    Customer.io
    No answers on this topic
    Zoom
    unless the network or internet is down - it has been there for us
    Incentivized
    Read full review
    Performance
    Customer.io
    No answers on this topic
    Zoom
    does not seem to slow down even on our busy days
    Incentivized
    Read full review
    Support Rating
    Customer.io
    My experience with their support team has always been great. Very quick to respond, have an online chat, and are very helpful. They helped me resolve any issues I've had every time in a professional and knowledgeable manner. We've now switched to another tool, and I can't even compare the service level we get there to customer.io
    Incentivized
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    Zoom
    We have had a positive experience with Zoom Contact Center support overall. Support has generally been responsive and helpful, and our interactions have given us confidence in the product and platform.
    In addition to the support experience itself, the product has been stable and reliable in day-to-day use, which helps reduce the need for frequent support involvement. When support has been needed, the experience has been solid enough to reinforce our overall positive view of the platform.
    For those reasons, we would rate the overall support highly, while still recognizing there is always room for improvement.
    Incentivized
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    Online Training
    Customer.io
    No answers on this topic
    Zoom
    it was mostly self service articles and looking up information on the zoom site and public forums
    Incentivized
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    Implementation Rating
    Customer.io
    No answers on this topic
    Zoom
    I implemented Zoom Contact Center myself, and overall the process was straightforward. The platform was relatively easy to configure, and it did not require an unusually large amount of internal support or complexity to get up and running.
    One of the advantages during implementation was how well it fit within the broader Zoom environment, which helped reduce friction and made the setup feel more familiar. In our experience, the implementation process was manageable and efficient overall.
    There is always some room for improvement, but the implementation was smooth enough that I would rate the experience highly.
    Incentivized
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    Alternatives Considered
    Customer.io
    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Incentivized
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    Zoom
    This tool has enabled us to identify each user's needs across our various communication channels. It has also facilitated a direct point of contact with Zoom’s technical support team, allowing us to document and escalate any situation requiring specialized assistance, which is the primary reason we chose Zoom. I would recommend it to any colleague or company, as it offers a wide variety of tools, and—now, with the integration of AI—the level of service has improved significantly.
    Incentivized
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    Contract Terms and Pricing Model
    Customer.io
    No answers on this topic
    Zoom
    pricing and billing is always a concern to us but have not had anything to complain about even after they introduced a change to there models
    Incentivized
    Read full review
    Scalability
    Customer.io
    No answers on this topic
    Zoom
    we have not even scratch the surface of how big we can make this
    Incentivized
    Read full review
    Professional Services
    Customer.io
    No answers on this topic
    Zoom
    some of teh pro services that we used was helpful and great to have as a resource
    Incentivized
    Read full review
    Return on Investment
    Customer.io
    • Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
    • Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
    • Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.
    Incentivized
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    Zoom
    • Intuitive, Easier and almost effortless to maintain.
    • Lesser Operational Expenses that the alternative we also have
    • We wish it has a better integration with Zoom Phone, in terms of channels integration (Voice and Chat) to quick identify callers.
    • It is missing "modular" programming to "reuse" Existing Flows and call them from other flows then return to the main flow.
    • It is missing the capability to compartmentalizing different teams/groups related to reporting, admin, and global parameters.
    Read full review
    ScreenShots

    Customer.io Screenshots

    Screenshot of data-driven or manual segments that can be created in the no-code builder for recipient lists, campaign triggers, filters, and conversion goals.Screenshot of the code editor for email, that helps navigate code and iterate.Screenshot of account performance, visible at a glance from the Dashboard view.Screenshot of drag and drop messages, time delays, and branches where desired, to build cross-channel campaigns.Screenshot of triggered campaigns based on forms submissions, customer attributes, customer actions, and dates.Screenshot of localization for global audiences. One message can be delivered in multiple languages.

    Zoom Contact Center Screenshots

    Screenshot of the video-optimized CCaaSScreenshot of the Zoom Workspace video room experienceScreenshot of the analytics used to optimize contact center performance