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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Darktrace

    Score8.3 out of 10
    N/ADarktrace AI interrupts in-progress cyber-attacks, including ransomware, email phishing, and threats to cloud environments. It's able to detect and establish baselines for your organization so it can make the distinction between what is and what isn't normal network activity for your organization. This allows it to tackle complex cyber-attacks as they happen and prevent future cyber-attacks from happening.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    DarktraceSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    DarktraceSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Features
    DarktraceSemrush
    SEO
    Comparison of SEO features of Darktrace and Semrush
    Feature
    Darktrace
    -
    Ratings
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis00 Ratings8.6154 Ratings
    Backlink management00 Ratings8.4147 Ratings
    SERP ranking tracking00 Ratings8.4150 Ratings
    Page grader00 Ratings7.9129 Ratings
    Competitive analysis00 Ratings8.5149 Ratings
    Site audit / diagnostics00 Ratings8.0150 Ratings
    Site recommendations00 Ratings7.7139 Ratings
    Task management00 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Darktrace and Semrush
    Feature
    Darktrace
    -
    Ratings
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO00 Ratings8.1128 Ratings
    Social SEO00 Ratings8.0106 Ratings
    Mobile SEO00 Ratings8.5113 Ratings
    Global SEO00 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Darktrace and Semrush
    Feature
    Darktrace
    -
    Ratings
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support00 Ratings8.1115 Ratings
    Integration with web analytics tools00 Ratings8.7119 Ratings
    Best Alternatives
    DarktraceSemrush
    Small Businesses
    No answers on this topic
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    SolarWinds NetFlow Traffic Analyzer (NTA)
    Score8.6 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    SolarWinds NetFlow Traffic Analyzer (NTA)
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DarktraceSemrush
    Likelihood to Recommend
    8.0
    (13 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    9.7
    (2 ratings)
    9.1
    (3 ratings)
    Usability
    6.5
    (3 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.0
    (3 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    DarktraceSemrush
    Likelihood to Recommend
    Darktrace
    Darktrace is a product well suited for the vast majority of infrastructures and helps monitoring and responding to threats based on the network in a very elastic way. This is a product based on on-premise infrastructures that hosts its machines locally, of course it can be technically difficult to monitor an entire On-Cloud infrastructure but even there there's room for sensors and monitoring, not to mention the SaaS and mail integration that completes the product.
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Darktrace
    • Uses it Al model UEBA to detect anomalies in the behaviour of not only the users in a corporate network but also the routers, servers, and endpoints in that network.
    • Provides a visualisation of both egress and outbound network traffics flowing in and out of the organisation.
    • Darktrace comes with it autonomous AI model detection and responses capabilities.
    • Darktrace as an AI next generation NDR solution, prevents ,contains and quarantines malicious traffics from and into the corporate network.
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Darktrace
    • There are few areas that I would say need to be improved; their customer support portal allows you to log tickets with any suggestions or things you feel the product is missing, and they will generally show you how to achieve what you want, or in some cases, introduce it as a feature in a later update.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Darktrace
    It's a powerfull product that help administrators to provide email security to our organization.
    Good metrics about received emails that help us to determine in doubt case if the email is a false positive or it's malware.
    They're improving the product releasing continuous updates and have mobile phone app to manage it.
    Incentivized
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Darktrace
    The Darktrace toolset is very expansive, allowing it to handle many different tasks, but this leads to a user interface that is sometimes not at all intuitive. Icons don't always make sense visually, and the associated tool tips do not always provide enough detail on what action the button performs
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Darktrace
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Darktrace
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Darktrace
    Darktrace support is excellent in my experience. They send a competent engineer on-site to provide on-boarding training. They were also very responsive in responding to questions and concerns. Having an individual point of contact who is a competent network and security engineer is not a common experience, at least for me.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Darktrace
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Darktrace
    We did NOT select Darktrace. OSSIM/AlienVault is a more mature product and it provided better intelligence and reporting. The end user interface is much easier to use - and you can tell built form engineers who have had to do the work. My suggestion for anyone considering Darktrace, is to get the price upfront; do a 30/60 onsite trail; and do the same thing, at the same time, with AlienVault. AlientVault will win every time. I say that because that's exactly what I did.
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Darktrace
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Darktrace
    • One big positive is how it helps us with the security assessments that clients have done on us. They are looking to see if we know how we might have unusual/malicious traffic running on the network.
    • If you have a small network and only need 1 appliance, it can be a good ROI and peace of mind.
    • You could go down a hole in trying to spend time looking at all of your traffic with this software. You need to focus only on what it is showing as potential bad traffic.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots