Item: Semrush
Rating: 8
Author: Daniel Drummond

Overall Satisfaction with Semrush

Use Cases and Deployment Scope

morphsites use Semrush every day and it's super useful for informing and supporting our SEO work for clients. We not only use Semrush in the digital marketing team, but our copywriting teams use it on a daily basis to gauge keyword volumes and related keyword topics.

When working with new clients, Semrush is very useful for finding out accurate and quick data on the strengths and weaknesses of a client's website and we are quickly able to contrast this against competitor's websites and share this info with clients in our initial meetings.

We also use Semrush to track keyword positions on an ongoing basis, so we can track and report on agreed KPI's for our client base.

Based on the figures provided by Semrush and customer insights, we can extrapolate potential ROI for Google Ad campaigns. Clients can then see potential measurable business benefits, often making it an easy sell.

Pros and Cons

Pros

Excellent SEO site audit tool
Keyword volumes & content recommendations
PPC keyword research
Domain keyword history goes back many years
Simple to use
Proactive and are always adding new tools and functionality and soliciting feedback from users

Cons

Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
Tracking multiple keywords, across multiple clients can be costly

Most Important Features

Keyword and competitor analysis
Keyword ranking reports
On page and tech SEO audits

Return on Investment

We helped one client grow organic traffic from 1,500 to 30,000 visitors per month in a highly competitive market using insights from Semrush
Semrush increases morphsites customer acquisition thanks to facilitated pitching

Key Insights

Do you think Semrush delivers good value for the price?

Yes

Are you happy with Semrush's feature set?

Yes

Did Semrush live up to sales and marketing promises?

Yes

Did implementation of Semrush go as expected?

Yes

Would you buy Semrush again?

Yes

Likelihood to Recommend

We perform domain analytics reports before meeting with customers which provides valuable insights into the customer and their industry. This is often information the customer doesn't have themselves and allows us to be viewed as [a] trusted advisor by our clients.

For domain and keyword analysis and domain history, Semrush is excellent. It really helps you find and resolve key issues holding back clients' websites from ranking quickly and effectively. We also find it very useful for providing reports for our clients. The content writing help tool in Google docs is also very good for assisting our copywriters.

Many of the tools have got better and better over the years and Semrush [is] always pro-actively adding more.

The backlink tool is ok but does need some work, a lot of other tools discover many more links. We simply don't use it for backlinks. However, for all your other SEO needs Semrush is great.

Overall value for money-wise 8/10 is fair. Would recommend.

Semrush Feature Ratings

Comments

Please log in to join the conversation

Excellent suite of SEO tools that we use everyday!