TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Semrush
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Semrush
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional Details17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Semrush
    Considered Both Products
    Semrush
    Chose Semrush
    all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
    Incentivized
    Chose Semrush
    Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
    Incentivized
    Chose Semrush
    Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
    Incentivized
    Chose Semrush
    Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
    Incentivized
    Chose Semrush
    Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
    Incentivized
    Chose Semrush
    For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
    Incentivized
    Chose Semrush
    We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
    Incentivized
    Chose Semrush
    Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
    Incentivized
    Chose Semrush
    Semrush overall UI is much better than Ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of Ahrefs is a bit more expensive then semrush in my opinion.
    Incentivized
    Chose Semrush
    Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
    Incentivized
    Chose Semrush
    I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
    Incentivized
    Chose Semrush
    Semrush is a little pricey; it works very well and is very useful.
    Incentivized
    Chose Semrush
    Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
    Incentivized
    Chose Semrush
    I find the Semrush certification very useful for teaching.
    Incentivized
    Chose Semrush
    Semrush is hands down much better than Moz. It has much more data and is also much easier to navigate. Ahrefs and Semrush are a bit more evenly matched. Semrush definitely has the edge when it comes to keyword intelligence, but I love Ahrefs for the backlinking data, as well as …
    Incentivized
    Chose Semrush
    It's a close call, but ultimately SEMRush is the better product and has better service.
    Incentivized
    Chose Semrush
    NA
    Incentivized
    Chose Semrush
    We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
    Incentivized
    Chose Semrush
    Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    Features
    Semrush
    SEO
    Comparison of SEO features of Semrush
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis8.6154 Ratings
    Backlink management8.4147 Ratings
    SERP ranking tracking8.4150 Ratings
    Page grader7.9129 Ratings
    Competitive analysis8.5149 Ratings
    Site audit / diagnostics8.0150 Ratings
    Site recommendations7.7139 Ratings
    Task management6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO8.1128 Ratings
    Social SEO8.0106 Ratings
    Mobile SEO8.5113 Ratings
    Global SEO8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support8.1115 Ratings
    Integration with web analytics tools8.7119 Ratings
    Best Alternatives
    Semrush
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternatives
    User Ratings
    Semrush
    Likelihood to Recommend
    8.2
    (154 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    Usability
    8.2
    (10 ratings)
    Availability
    9.1
    (1 ratings)
    Performance
    7.3
    (1 ratings)
    Support Rating
    9.9
    (17 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    User Testimonials
    Semrush
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots