What users are saying about
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Top Rated
210 Ratings

SEMRush

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Top Rated
210 Ratings
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Score 8.9 out of 101

Likelihood to Recommend

SEMRush

If you have a site that you're actively updating and driving traffic to, you need a tool like SEMrush. It makes sure that I can see where warnings/errors are popping up and tells me how to remediate them. It also shows me how I'm doing for the keywords I'm tracking--and how I stack up against my competitors for them. It also is the best overall software I've seen for SEO, with the ability to integrate with Google Analytics & Search Console. Its price is validated by just keeping me out of Google's platforms, but it goes further by allowing me to customize the data I see and the reports I create. There are probably plenty of features I'm not even using yet that would make this platform more valuable to our organization, like the social media, advertising, backlink and brand tools.
Kyle Moloo profile photo

Feature Rating Comparison

SEO

SEMRush
8.1
Keyword analysis
SEMRush
9.3
Backlink management
SEMRush
7.2
SERP ranking tracking
SEMRush
8.7
Page grader
SEMRush
7.7
Competitive analysis
SEMRush
8.7
Site audit / diagnostics
SEMRush
8.5
Site recommendations
SEMRush
7.8
Task management
SEMRush
7.0

SEO Channels

SEMRush
7.9
Local SEO
SEMRush
7.7
Social SEO
SEMRush
7.3
Mobile SEO
SEMRush
7.8
Global SEO
SEMRush
8.7

SEO Platform & Account Management

SEMRush
8.1
Multi-domain support
SEMRush
8.0
Integration with web analytics tools
SEMRush
8.2

Pros

SEMRush

  • Keyword research, ideation, and organization (with the Keyword Magic tool). The way this tool works really helps with our own internal process too
  • Process support - meaning it's very easy to incorporate SEMRush's various tools into a team's process. We are a new team and still building processes and find the workflows within SEMRush to be intuitive and helpful in building our team's processes
  • Competitive information - there are a lot of ways to dive into competitive research, which is great because that's always a big question from clients and from our team as well- what are competitors doing, how are they doing, etc.
Alanna Hawley profile photo

Cons

SEMRush

  • The only downfall I really see with SEMrush platform is the amount of information you can gather. Sometimes I find myself going down a rabbit hole, or spending too much time focusing on one element of my keyword, competitor, or domain research. This platform can provide you with so much information you may feel you don't know where to begin!
  • In my personal opinion, I think SEMrush could improve on their training videos. I felt that the videos immediately started as if the audience was already familiar with the terminology and tools that we would be using. For a newcomer, the videos may be confusing until you start to play around on the platform yourself.
  • I don't have a third example of improvement. The tools provided have been very helpful, and I look forward to enhancing my research / marketing skill set with this platform.
Whitney Slothower profile photo

Usability

SEMRush

SEMRush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper profile photo

Support

SEMRush

SEMRush 4.0
Based on 2 answers
Hard to understand what questions need to be asked. Difficult to get ahold of people by phone though great with email.
Kiara Elder profile photo

Alternatives Considered

SEMRush

SEMRush has more limited functionality than some of the full-suite options like BrightEdge and Searchmetrics, but the tool is more affordable and still performs to our expectations. We find it to be a good medium-use tool, and combined with some additional keyword-tracking tools, it provides a good amount of coverage for our needs.
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Return on Investment

SEMRush

  • Understanding the competitive landscape - We constantly track our nearest competitors using this tool, and the dashboard makes it easy to understand our performance and how to keep ahead of competition.
  • Keyword scope - We've been able to scope out several "low hanging fruit" opportunities on keywords using the tool's visibility function.
  • Content writing - We've utilized the content analysis tool to check our content for keywords and topic relevance.
No photo available

Pricing Details

SEMRush

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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