What users are saying about

SEMRush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
173 Ratings

SEMRush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
173 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

SEMRush

SEMRush is probably most useful for performing audits, especially during the sales process. Although we still use it for our ongoing clients, it seems less suited for retainer clients within an agency (where there are many clients). It seems to work much more "one-off" versus being able to wrap up a bunch of information for a client and save it.
Alanna Hawley profile photo

Feature Rating Comparison

SEO

SEMRush
7.8
Keyword analysis
SEMRush
9.1
Backlink management
SEMRush
7.2
SERP ranking tracking
SEMRush
8.2
Page grader
SEMRush
7.4
Competitive analysis
SEMRush
8.5
Site audit / diagnostics
SEMRush
8.1
Site recommendations
SEMRush
7.2
Task management
SEMRush
6.6

SEO Channels

SEMRush
7.3
Local SEO
SEMRush
7.1
Social SEO
SEMRush
6.7
Mobile SEO
SEMRush
7.1
Global SEO
SEMRush
8.4

SEO Platform & Account Management

SEMRush
8.3
Multi-domain support
SEMRush
8.3
Integration with web analytics tools
SEMRush
8.4

Pros

  • SEMrush's various "toolkits" provide you with exceptional tools in SEO, Advertising, Social Media, Content Marketing, and Competitive Research. These toolkits allow you to gather real-time information and data that will help you develop your best / most advanced marketing strategy
  • The "Site Audit" tool lists out the number of errors, warnings, and notices on your website or blog page and provides instructions on how to fix these errors and why it is important to fix them. By working through this list, our website score has increased by 11% in the past week. We have increased the number of our healthy pages, increased crawlability, and over-all increased our searchability.
  • I use the Keyword Magic Tool often to gather keyword insight. This tool also provides the ability to search by broad match, phrase match, exact match, and related, so I have access to all keywords that I may possibly need to build our most efficient campaign.
  • The SEO Content Template is helpful when trying to find out what content is already posted relating to a topic. I type in the set of keywords I want to use for a certain blog article, and the SEO Content Template tool generates a list of content published by my competitors, a list of semantically related keywords to target, and more. VERY HELPFUL TOOL.
Whitney Slothower profile photo

Cons

  • The only downfall I really see with SEMrush platform is the amount of information you can gather. Sometimes I find myself going down a rabbit hole, or spending too much time focusing on one element of my keyword, competitor, or domain research. This platform can provide you with so much information you may feel you don't know where to begin!
  • In my personal opinion, I think SEMrush could improve on their training videos. I felt that the videos immediately started as if the audience was already familiar with the terminology and tools that we would be using. For a newcomer, the videos may be confusing until you start to play around on the platform yourself.
  • I don't have a third example of improvement. The tools provided have been very helpful, and I look forward to enhancing my research / marketing skill set with this platform.
Whitney Slothower profile photo

Usability

SEMRush8.0
Based on 1 answer
The reason I just gave it a 8 was the fact that it could be a little better with the UX/UI, as someone who is not aware of SEM/SEO terms can get lost in the tool. The tool itself has a deep learning curve which is not bad but the layout can be improved to make it easy to use.
Rahul Agarwal profile photo

Support

SEMRush10.0
Based on 1 answer
They are always ready and willing to help
No photo available

Alternatives Considered

SEMRush has the best value for what you get. Moz and Ahrefs are superior in specific things, but the cost of a single user account is much higher for the same reporting limits, and the difference in functionality in the keyword tracking and organic search tracking is marginal relative to the cost difference.
No photo available

Return on Investment

  • SEMRush has allowed for our marketing team to have a better focus on what keywords make sense for our pages to rank for, giving us data-backed decisions and saving us time.
  • We have also been able to easily track the changes in our organic traffic month to month, especially by keyword. Having the ability to see which keywords are providing the most value has influenced our content strategy as well as our backlink pursuits
No photo available

Pricing Details

SEMRush

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details