DashThis vs. Improvado

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DashThis
Score 7.9 out of 10
N/A
DashThis is a digital marketing reporting tool with no complicated "extra" stuff. DashThis integrates with over 30+ data sources, and also has a CSV File Manager that helps users add any other data they might want to include in dashboards. According to the vendor, customer support is a top priority. DashThis provides a dedicated member of their team that makes sure users are up and running in no time, and is always available to answer questions whenever needed. Prices are…
$38
per month
Improvado
Score 8.6 out of 10
N/A
Improvado, headquartered in San Diego, aims to help marketers & agencies drive ROI by consolidating all their data so they can make informed decisions about their marketing campaigns. Integrations include: Google, Facebook, Instagram, Snapchat, Linkedin, Pinterest, Twitter, Adwords, Outbrain, Taboola, and Adroll. The solution is designed to to take the pain out of data-driven marketing by aggregating, transforming and visualizing cross-channel marketing data.N/A
Pricing
DashThisImprovado
Editions & Modules
Individual
$38.00
per month
Professional
$119.00
per month
Business
$229.00
per month
Standard
$349.00
per month
No answers on this topic
Offerings
Pricing Offerings
DashThisImprovado
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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DashThisImprovado
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Medium-sized Companies
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Enterprises
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Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DashThisImprovado
Likelihood to Recommend
9.0
(6 ratings)
10.0
(1 ratings)
Support Rating
6.2
(2 ratings)
-
(0 ratings)
User Testimonials
DashThisImprovado
Likelihood to Recommend
Moment Zero Inc.
I have used DashThis with all my clients, because it is the fastest, easiest, and best-developed reporting platform. I have tried Google Data Studio and many other reporting integrations, but they just don't have the speed or capabilities of DashThis. With in-depth filtering, you can create reporting modules not available in any other dashboard, like deep source-medium targeting or landing page data, etc. Whatever data you need, you can get access. Their API integrations are increasing all the time, and if they don't currently connect to something, request access.
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Improvado
This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros
Moment Zero Inc.
  • Displaying data in a clear and aesthetically pleasing way
  • Integrating with most of the systems you use on a regular basis in web design and digital marketing
  • Allowing you to quickly create new charts/graphs/reports for clients
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Improvado
  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons
Moment Zero Inc.
  • I'm interested in implementing more tools into the system, such as Google My Business or OpenTable to truly make it a universal analytics dashboard.
  • Instead of just month over month date ranges, I would also like to see a YTD date range.
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Improvado
  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Support Rating
Moment Zero Inc.
I always get a same day response to my questions and they reach out enough that I feel like I can ask questions but not too much that I get annoyed.
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Improvado
No answers on this topic
Alternatives Considered
Moment Zero Inc.
Very simplified compared to other options. Needs to be able to tie in more conversion data.
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Improvado
We chose Improvado for the following reasons:
  • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
  • We connected our CRM to our analytics tool and as ad account;
  • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
  • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
  • Google Ads auto-connect new ad accounts.
Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
  • With Funnel we’d have to set up an extraction process for each campaign and account manually;
  • The more accounts you need to connect or integrations to use, the more you’ll pay;
  • Limited data storage options;
  • Complicated account export. We had to filter accounts to export through the custom filter rules.
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Return on Investment
Moment Zero Inc.
  • DashThis has reduced the time I spend on reporting by about 50%
  • Visualizations are simple and easy to understand -- Clients like them very much
  • Reduced dependency on files as archive of all dashboards/reports are available online
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Improvado
  • Increased ROI
  • Improved cost of acquisition analysis
  • Improved CPA, CPI, CPL report drawing process
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ScreenShots

DashThis Screenshots

Screenshot of Screenshot of

Improvado Screenshots

Screenshot of An extensive list of data sources to pull the dataScreenshot of ConnectionsScreenshot of The DataPrep tool to transform the data efficiently