Google Data Studio Reviews

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Score 8.3 out of 100

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Reviews (1-25 of 27)

Tegan Jenner | TrustRadius Reviewer
Score 7 out of 10
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Google Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.
  • Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
  • Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
  • Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
  • Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.
  • Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
  • This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
  • Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.
It's well suited if you have a report that you want to automatically refresh with new data. I.e. if you have a monthly report, in the same format from month to month, you can keep appending new data to your source data file, and refresh the report with minimal effort. This also allows you to collect historical data too, so you can always reference previous time periods, or change the date range of your report to answer any historical performance question that comes up.
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Danielle Barthelemy | TrustRadius Reviewer
Score 10 out of 10
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We are a professional services organization, so we use Google Data Studio product to support our clients. We use it for a variety of use cases - simple web analytics reporting dashboards, SEO performance, cleaning up data via regex statements, executive dashboards of key metrics across a variety of platforms and custom spreadsheets. We also use this internally for the same needs, in addition to operational tracking and data visualization.
  • Efficiently displays data that you need to refer to regularly.
  • Makes data less intimidating to non-analytics stakeholders.
  • Custom calculations
  • More variety of graphs
Displaying direct data from any analytics tools is excellent, complex analysis or calculations is difficult directly in Google Data Studio.
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Brittney Collier | TrustRadius Reviewer
Score 7 out of 10
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Google Data Studio is solely being used by myself to present data and statistics mainly for marketing presentations within the organization, but also for external use when presenting to potential and current clients. Using the platform helps our organization to use data to make strategic marketing decisions, share real-time data with other employees, and communicate product value to our audience.
  • Google Data Studio is great for companies who need to keep track of data that is constantly changing. For example, my organization uses it to track click-through rates in our PPC campaigns. In Data Studio, we can add a “running calculation” of click-through rates as the campaign goes on and the graph displaying the campaign results will continuously change to reflect the most current interactions.
  • Google Data Studio has saved the marketing team time while enabling us to effortlessly improve communication with other departments. We often create PPC Campaigns for other departments like our training team who needs us to promote their training sessions and webinars. Rather than constantly exporting data and creating new graphs like we’ve done in the past to provide updates, we can set up Data Studio to continuously pull data from our Google AdWords Campaigns or Facebook Campaigns and automatically update the graphs. Since we can also create a shareable link to these graphs, any department we create campaigns for can see real-time campaign results and quickly understand whether potential clients are engaging with the content or not.
  • Google Data Studio is great for displaying data that comes from multiple places. Like most marketing teams, we have data from social media accounts, Google Analytics data measuring our web traffic, email click-through rates, etc. In the past, I’ve had to merge data into one application before I could even begin to make a graph. In Google Data Studio, almost every platform is compatible and data can be automatically fed into the graphs you create on the platform.
  • My only con for Google Data Studio is that it can be very difficult to understand how to import data. Despite the marketing team taking courses on Google Data Studio, we still often require assistance from the IT department for some web data imports. I can see this incurring additional costs for anyone who wants to use Google Data Studio - especially small businesses. Sometimes, it hinders my own team members from using Google Data Studio and they may use another platform, which limits how streamlined/organized our data reporting can be if it lives in several other places.
I would recommend Google Data Studio to a colleague who works for a larger company with robust marketing and IT teams. The platform could be overwhelming for smaller teams and would be more effectively used by professionals with experience in analytics, marketing, and web development. The ROI would be quite low if used in smaller businesses.
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Jordan Comstock | TrustRadius Reviewer
Score 7 out of 10
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We are in the beginning stages of implementing Google Data Studio. It is currently being used in the Marketing department. We have connected our google apps, Google Analytics, search console, Google Ads to Data Studio. In marketing, it is giving us automated reports from all of those sources. We can combine the data sources for great-looking dashboards. We have run into issues with adding our site database data to Data Studio, which has been a hang-up for us to fully implement the software across all departments.
  • Dashboards that combine data sources.
  • Customization with design and branding.
  • Easy to use interface. Simple to get started with.
  • This is an issue that our Dev team is dealing with, so I can't speak too much to it, but we have had issues integrating our database with GDS. Those issues have held us back from fully using GDS the way we wanted to.
  • Missing data can be a hassle to make look good on a dashboard.
  • Adoption has been slow across my team, they haven't seen the value the same way I do.
It is the best free tool for data visualizations. Especially if you stick to native google apps connecting to it. I've built some pretty looking data viz and it has helped us to automate marketing reporting.

It has been a hassle with external data sources. I know it has those capabilities, but setting it up hasn't been easy.
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Jasmeet S Babra | TrustRadius Reviewer
Score 9 out of 10
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Google Data Studio is used as a tool for developing dashboards and ad hoc reports. It is used by various members of the team as a way to showcase data insights and automate reports which were previously being distributed in the form of Excel sheets or Powerpoints.
Currently It is being used by our department only. The business problem it solves is the need for automated reporting dashboards and being able to create flexible reports.
  • Selection of filters
  • Being able to connect to a variety of live data sources
  • It lives as a live document
  • Easy to build
  • Easy to learn
  • Easy to share
  • Conditional formatting
  • Being able to share it inside of emails
  • Being able to make a custom layout with good downloadable options. PDF download came very late
  • Live text integration
  • Dynamic image insertion which changes with dates
Google Data Studio (GDS) is best used when the need of the hour is a single live document with data over time. The usage of date filters and other filters is very useful. The place where it doesn't excel is that it's still in beta phase and sometimes reports break for no reason.
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Anonymous | TrustRadius Reviewer
November 05, 2019

Google Data Studio Review

Score 10 out of 10
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Google Data Studio is currently being used by my organization to support both Internal Marketing operations and our Consulting operations since I work for a consultancy. Many of our clients use it and we must have the ability and knowledge to be flexible and use their home systems. We also have used it internally. We use Google Data Studio in a variety of ways. We use it to organize our data, compile multiple sources and connect to other data systems.
  • Free so this is a very low lift investment.
  • Connectivity to all other Google platforms.
  • Connectivity to many other platforms.
  • Easy to use & understand.
  • Better instructions would be helpful.
  • Better tutorials for someone who is untrained in marketing operations.
Google Data Studio is a fantastic investment. I honestly recommend investing in all of the free Google marketing tools. They offer great connectivity to each other and other platforms. They compile a large variety of outside data along with internal data from a company website or marketing assets they have deployed on the internet.
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Anonymous | TrustRadius Reviewer
September 14, 2019

Good challenger for Tableau

Score 5 out of 10
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Currently, Google Data Studio is being used only by our organization's I.T. Dept. They initiated the analytics initiatives at our organization using Tableau Desktop then added the server. Google Data Studio is in an early phase with IT to compare against Tableau. Our organization is standardized on G Suite, so Google Data Studio would be a more natural fit compared to Tableau, plus it would save a significant amount of money on licensing.
  • Web-based, no local software to install.
  • Access control via existing G Suite accounts.
  • Processing all in the cloud, not locally.
  • Not as well developed/mature compared to other products.
  • Horrible marketing, not well advertised by Google. We found it by accident.
  • Room for improvement when connecting to data sources.
One year into use, Google Data Studio seems to be really well suited for organizations already in the G Suite ecosystem. It has a very similar feel/use to other Google tools like Drive and Sheets. Access control is also easy if the organization is already on Google. It is also affordable since it is free. That makes it within reach of small organizations who cannot afford products like Tableau.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Our marketing team uses Google Data Studio to visualize our marketing data. We use it for everything from blog traffic, website signups, to social media engagement and user demographics. Google Data Studio is a great tool for us because it's free, but it has some of the advanced features an enterprise software tool would have.
  • Charts and graphs are very easy to create and read.
  • Data sharing: it's easy to export a data set and share it with the people who need to see it.
  • Collaboration: it's simple for our team to hop on and edit a report someone already worked on.
  • The report is only viewable online. You can't export in a PDF or anything like that.
  • No automated delivery (like google analytics).
  • Errors: it's pretty common to get errors with your data, and it's not super clear what the issue is.
Google Data Studio is a great tool if you're on a budget. For a free tool, it's amazing. It has some great features, the kinds of things you might find in a very expensive product, and it's completely free. We've used Google Data studio to visualize a lot of our marketing data. If you want basic reports, you don't need to pay for a product.
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Sam Lepak | TrustRadius Reviewer
Score 8 out of 10
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Google Data Studio is our organization's current aggregate data visualization tool for all organic media (Instagram, Facebook), marketing analytics tools (Firebase, Google Analytics, Google Search Console), and other user information software (Cooper - CRM, PostgresSQL, Google Sheets).

Our team's marketing department frequently looks at reports and dashboards to see leading and lagging KPIs across each platform.

Google Data Studio allows us to view all our data sources in one location, track A/B multivariate tests with WoW and MoM data, and makes it easy to make decisions and conducts tests as the data is presented in an easy-to-consume format.
  • Pre-loaded Report Templates: Without a data visualization experience/training it's most likely difficult to set up the desired dashboard you envision. Fortunately, Google Data Studio offers pre-loaded reports for the most common data source connections. These common connections include: Google Ads, Firebase, Google Search Console, Google Analytics, and more. They save a lot of time and are easy to substitute data variables.
  • Being a remote company, it can be difficult to share in real-time... not with Google Data Studio. If our team is viewing the data on a call, we are able to update the dashboard in real-time and everyone is able to see the changes made without refreshing. Subsequently, as one user is able to change data parameters (dates, labels, etc) and the rest viewing the data are able to follow along.
  • It can be difficult to get ideas how you should prepare your data - which KPIs should I include? In what order? Should I use a pie graph or bar chart? Thanks to Featured Data Studio reports I'm able to look at shared reports generated by others to get ideas on how to set up similar data.
  • While Google Data Studio has a resources (video tutorial) tab, it's very basic. The tutorials state navigational answers to exploring around the site, setting up data connections, and creating calculated fields. The videos are outdated 2016 and older and rarely dig into the actual building of reports and dashboards, especially with Google-owned products.
  • In order to connect solutions outside Google's products such as 3rd party tools, you need to pay a subscription to a 3rd party service to connect the data. The two main companies (Supermetrics, Power My Analytics) help you connect these 3rd party tools through their subscription services.
  • Notification of data connections being removed. On a few occasions, I will enter Google Data Studio only to find out there is missing data and that I need to reconnect a data source. While this doesn't happen too often it would be ideal to be notified so I can fix this right away rather than be notified by a team member that the connection is broken.
If you are looking for a free data visualization tool or are a smaller business that uses mainly Google entry products and a few outside analytical tracking tools, then I would highly recommend Google Data Studio. Instead, if you evaluate data from a lot of third-party tools or you have an enterprise software solutions, it would be better suited to look into a paid data visualization tool like Tableau.
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Art Bukowski | TrustRadius Reviewer
Score 9 out of 10
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Google Data Studio delivers daily, weekly and monthly updates on our KPI. Saves my time as I don't have to import/export data from a number of sources and combine the data into reports. It has a nice-looking report available online which also can be downloaded as a PDF if needed. My daily routine starts with Data Studio and coffee. Lacking one of them make me nervous.
  • Import data from GA and display in comparison to a previous time period
  • Prepare nice-looking high level report of sales that can be shared to stakeholders
  • An online report can be shared via a link with stakeholder
  • A report can be split by segments (like device type, campaign, date or landing page) dynamically
  • A report has many sources build in OOTB
  • You can blend date from a number of sources without using a single line of code!
  • Data studio (as same as GA) is not the fastest, and sometimes you need to wait for a data.
  • Would be good to have the possibility to schedule an automatic export a PDF and send via email.
  • Amount of themes is rather low and there is no possibility to save your brand styling and use it in the next report.
No more manually checking different info about your store from a number of sources. Everything is combined in one place.
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Lindsay Halsey | TrustRadius Reviewer
Score 10 out of 10
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We use Google Data Studio to power our monthly client reports at our search engine marketing agency. It's used by our whole organization. It solves the need to provide our clients with actionable, insightful monthly reports that pull from multiple data sources.
  • Customizable — The options are endless on how to build and customize your reports.
  • Fast — For as much data as we access, the reports load pretty quickly.
  • Integrations — You can integrate with a wide array of data sources.
  • Learning Curve — It took our team a bit of time to get up to speed with Google Data Studio. The reports are so customizable, it can be hard to know where to get started. We found success in starting with pre-built templates and learning from there.
Marketing agencies who provide their clients with monthly, quarterly, or annual performance reports.

Businesses who want to create a marketing dashboard for their organization.
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Brian Hartley | TrustRadius Reviewer
Score 9 out of 10
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Google Data Studio is currently being used to share client metrics with our internal stakeholders. We have other third party systems push data into Google Sheets and from there Google Data Studio can ingest the data set. Admittedly it is currently a free tool which makes it simple and easy for our organization to utilize and interact with regularly. I enjoy the different data visualization tools and I don't encounter too many bugs/errors.
  • Data visualization
  • Library of data visualization templates
  • Intuitive
  • Easy to share results especially if you already use G Suite\
  • Like any tool, it would be nice to spend time learning and leveraging everything it has to offer
  • Adding additional third party data connections
It is well suited if Google supports the data connections you need or if you can push data into Google Sheets and leverage the information directly from there. It is less suited for a company with a desire for many data connections to pull in and/or a company that doesn't leverage the G Suite in general.
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Miguel Petit | TrustRadius Reviewer
Score 9 out of 10
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Google Data Studio is being used throughout the company to visualize and analyze data in a simple and intuitive way to share or edit reports with colleagues in real time and send them via email to customers in order to make the best decisions for the organization. It also allows you to track your reports with the Google Analytics tool and the ability to combine different data sources.
  • It allows us to collect all the necessary data so that it can be visualized in a simple and intuitive way.
  • It supports the creation of interactive dashboards and quite visual reports that are very easy to use.
  • You can use data from different sources through the connectors available on the platform.
  • Custom metrics and dimensions can be created directly within the platform.
  • The reports are interactive and can be shared quickly and easily.
  • The integration with the data is very limited to Google products, only the connection with Google Analytics. That is very basic.
  • It does not offer the option to print or download directly.
Data studio allows the company to analyze data obtained, to perform simple reports that present data with high-quality graphics. It is convenient to use Data Studio to analyze data that can generate strategies that improve the productivity of the company.
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Meredith Walter | TrustRadius Reviewer
Score 7 out of 10
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Google Data Studio is used mainly in our marketing analytics department. It serves various purposes ranging from post-campaign reporting to general data pulse checks. It expedites the process of collecting data so that we can focus more on insights drawn from the data and action items created from the insights.
  • Ease of creating data visuals - you don't need to be an expert to manipulate the charts
  • Ease of adding and removing data sources from a wide range of sources - google products, spreadsheets, etc
  • Ease of sharing your reports with a URL link that anyone can access and use
  • Ease of reproducing reports and templates for client-like work or recreating the same report for a different data source, like GA property
  • The ability to calculate custom metrics is limited. Unfortunately, you can't apply a "filter" to a custom metric, which has been a major road block for our org lately
If a user is looking for a free data visualization tool, I'd highly recommend using Google Data Studio as a starting point. As you use GDS, you'll gain a better understanding of the features you'll actually use and perhaps some that you wish GDS had. You could then take that insight into your purchase decision of a more robust data viz software like Domo or Tableau.

If a user is looking for a tool that will connect several custom data sources or making very advanced data visualizations, GDS is more than likely not a good option. It is limited with its connections and calculated metrics, as well as the type of visualizations you can create.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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We use it for our reporting needs. We connect our Google Analytics to Data Studio through the connector. Data Studio helps me to do much more in-depth analyses than what is presented in Google Analytics. We use it currently in our department and we are planning to expand it throughout our region. Apart from Google Analytics, we connect it to our database to do analysis and reporting.
  • Drag and drop your metrics and dimensions and you will get the report, the interface is super clean and it calculates real quick.
  • Scheduling the report: you can schedule the process of downloading the report in PDF and sending it to you or your customers weekly/monthly.
  • Frequent updates from Google makes this tool a go-to tool compared to other BI tools. You can also try the free version and it is amazing.
  • One of the biggest drawbacks is that it requires connectors. Data Studio is a great tool as long as you connect Google products/separate files (Excel ), but when it comes to connecting third-party integrations, it's either complicated or not yet available.
Well Suited: Simple/complex reports as long the source is from a Google app; for super quick reporting with an Excel file; If you are not a data professional but still want to start with reporting. Less appropriate: If you have used an enterprise reporting tool such as Power BI or Tableau, you might not see this as an equivalent tool or replacement tool.

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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Google Data Studio was used in the interim before Tableau became our tool of choice. Google Data Studio is a versatile, low-cost alternative to Tableau for data visualization. In addition to having a low cost of entry to visualization, it can be relatively easy to set up for any user with little to no experience.
  • Initial setup is well supported by Google.
  • Versatile, especially if utilizing other Google marketing products.
  • Clean visualizations courtesy of Google's material design.
  • Connecting to databases wasn't as easy to set up as Tableau.
  • Not as customizable as other BI programs.
  • Browser only.
Google Data Studio is well suited for those that aren't ready or willing to make the leap to an enterprise solution, as such solutions tend to demand a larger price commitment, usually require a year-long contract, and also require someone with some background with BI tools.
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Leah Jakaitis | TrustRadius Reviewer
Score 9 out of 10
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Google Data Studio is used on a per-user basis within the organization to import, manipulate, and visualize datasets. Google Data Studio functions as a dashboard for displaying data analysis to a variety of audiences: internal presentations and client-facing purposes. It was used primarily within the data and analytics department (who gathered specs and built/deployed the dashboards) and accessed by account managers and clients. It is a useful platform for quickly prototyping/designing different dashboard/visualization strategies without investing the resources on a comprehensive or especially sophisticated solution.
  • Quickly build and prototype dashboards to test proof-of-concepts for data visualization.
  • Hosted on Google which means it's accessible internally and externally to different parties (dev, data/analytics, client reps, account management).
  • Well-maintained community connectors and documentation for extensive platform/data source support.
  • Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
  • Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform
I really love Google Data Studio and highly recommend it, with the understanding that it is a limited, free dashboard program, and does not have the robust analysis capability of an enterprise-level dashboard platform like Tableau or Power BI. It is perfect for dashboarding Google Suite data -- from Sheets, Ads, DCM/DBM, Analytics, etc. -- and readily ingests data from those sources.

If robust analysis on large datasets (>150,000) is a requirement, Data Studio is best deployed as a test-case or proof-of-concept before implementing a more comprehensive, powerful solution. It can ingest CSV and XLSX files, and community connectors/automation. This allows for data ingestion to come from platforms outside the Google Suite -- and while these connectors are generally reliable, they aren't maintained by Google and therefore can break, go out of date, etc.
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Ben Rubenstein | TrustRadius Reviewer
Score 10 out of 10
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We use Google Data Studio to create a marketing dashboard, reporting on all active campaigns and how they're performing against key business objectives. This is being used within a single team right now, but based on our experience we may expand the use to other teams within our larger department. For us, it's really helped to automate reporting tasks and spend more time on analysis rather than pulling numbers. It's also enabled us to bring multiple sources into a single place for easier sharing.
  • Connects seamlessly with Google products (Analytics and Ads) and allows you to quickly update reports with a click (or on a scheduled basis, depending on what's being pulled.
  • Templates that provide a good starting point for common reports (like Google Ads effectiveness)
  • Offers the ability to connect to a wide range of other products via connectors/Google Sheets, to bring all sources under one dashboard view
  • Flexibility to blend data from sources together, create custom metrics, and customize reports in ways that you can't do easily within Google Analytics
  • Sometimes a chart won't display in the way that I want, or won't show data at all, and it can be difficult to understand why. Error messaging/blank data could be more clear for troubleshooting purposes.
  • It's nice to have the opportunity to bring in other data sources, but many of the connectors cost money, so it's easy to hit roadblocks in reporting.
  • The limit of data points on a page can be challenging when trying to bring in a lot of different metrics - for example, I've run into scenarios where I want to add a new metric scorecard but am blocked from doing so, and need to split my report to a different page. I understand this is probably necessary for processing reasons (and processing can be an issue when presenting), but it can be frustrating.
I think Google Data Studio is great for teams that are reporting on complex websites and/or have multiple traffic sources and campaigns, and want to pull key data into one place. It's especially useful if you don't have a dedicated analytics staff, as it does cut down on reporting time. You do need to have some analytics knowledge to use the tool, however; otherwise what's being displayed could be misleading or confusing. The takeaways are just as important as the data itself.
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Ali Zakeri | TrustRadius Reviewer
Score 6 out of 10
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I use Google Data Studio as a data visualization tool to build dashboards and create reports. It easily integrates with other Google platforms such as Google Analytics and Google Ads (AdWords) which saves me time from having to export my data from each of these platforms and then import into a 3rd party data visualization tool.
  • Data integration -- Connects easily with GA, Adwords, Search Console, Facebook Ads, GMB and many more!
  • Live Data Connection -- It can pull data in real time from GA, Google Ads, GSC etc in real-time without having to refresh data.
  • Dynamic controls -- Ability to interact with charts and widgets make the dashboards more appealing and informative.
  • Increase support for connectors -- Currently, only about 150 data connectors are available.
  • Limited data visualization options and widgets -- Something that can definitely be improved.
  • Ability to slice and dice the data.
If you have a clean data set that requires no/little manipulation, and you want to look at KPIs on a recurring/continuous time frame, then Google Data Studio would a good option for you. However, if that's not the case, then you might want to consider other tools such as Tableau or Power BI.
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Francois Salvert | TrustRadius Reviewer
Score 5 out of 10
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Data Studio is used on and off for really specific needs such as following closely a web site KPI for example. Currently, Data Studio works great with Google Analytics (GA) data. You can create OK looking dashboards using GA and make calculations between metrics. However, it's not yet ready to include outside source files and it becomes very complex to inject targets for example and calculate such KPIs as % Monthly sales vs sales targets. For this reason, we use Data Studio mainly as a quick access to GA data more than anything else.
  • Quick visualization for real-time Google Analytics numbers.
  • Calculations between GA metrics.
  • Easy report distributions.
  • Having green/red arrows to show how a metrics is fluctuating vs a defined period.
  • Having control box or dials to switch between weekly and monthly views or filtering lists on different levels.
  • The module to control external sources is awful and very complex and unreliable. Stick to GA data for now or use another tool such as Klipfolio to gain time.
Really depends on the need. If it's to produce a dashboard that needs to look good and is reliable, I would use a different tool. However, if that colleague is an analyst, I think Data Studio is a quick and free tool you need to have in your analytics toolbox.
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Rachel Berry | TrustRadius Reviewer
Score 9 out of 10
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The marketing department uses Google Data Studio to analyze and report on digital channels. The reports are shared with department heads and provide insight into marketing's results. The reports are very easy to customize and read.
  • Integrated data from multiple channels.
  • Allows for customization of reports and dashboard.
  • Reliable tech from Google that improves over time.
  • Does not necessarily integrate all data equally. Not all social channels allow their data to be imported via API, so be prepared to do some manual imports.
  • You need to spend some time learning to use Data Studio to be able to generate reports. It's not a very intuitve interface.
  • Needs a good tutorial.
Great for a team with a limited budget for reporting and analytics that still wants to evaluate their performance and share results. If you're already using Google Analytics, it's tempting to take the next step and report out of Google Data Studio. Leave time to learn how to use it, though.
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Brian Nizinsky | TrustRadius Reviewer
November 16, 2018

Makes me love data again

Score 9 out of 10
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I use Google Data Studio to build reports that show the results of various online marketing campaigns that we run. It makes it very easy to design a good looking interactive report that I can easily change some data points on and then share out to others. It's also easy to update and add to a presentation when needed.
  • Easy to create great looking reports to make data more accessible to anyone
  • Can take a complex data set and gives you options on how to present them to make it make sense
  • It can be used by people who do not have a data background or access to a data analyst
  • There needs to be more templates ready to go, or at least an easy way for others to share their templates
  • I would love it if some professional designers created some layouts that we could use for free
  • Better error handling at times, not clear why data isnt showing up the way I want it to
It's well suited for marketers that need to create visuals of data and update/share them quickly. Its way better than creating a Google Analytics report that may not be understood by certain people. The fact that you can let other users change things like date range makes it great to share with someone so they dont keep coming back and asking for more data.

I can't think of a scenario where its less appropriate, maybe if the data needs to be very high level?
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
Review Source
Google Data Studio has been used in a single department for the benefit of the entire agency, as well as our clients. The highly customizable interface has given us the tools to display the exact information we want to our agency and clients. We send monthly reports to our clients that mainly consist of Google data from both Analytics as well as Google Ads.
  • Highly customizable
  • Easy to read graphs
  • Modern/sleek look
  • Should provide some templates/direction for those who don't want to (or can't) start from a clean slate
  • Additional integrations to provide a well-rounded story
More suited for companies/agencies/clients looking for specific website and Google Ads data in a highly customizable setting. For those also looking for email, social, and other insights, this isn't the most well-rounded tool for them. I'm not sure I would recommend the tool for e-commerce businesses either, as those specific platforms probably offer more expansive/specific analytics.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is been used across the entire organization. After analyzing its potential when it first came out, we decided to use it to create our clients' reports. The main problem it solved was to connected straight to the Google API and automatically update every month, saving us many hours in updating reports
  • The new Data Blending feature allows you to integrate different data sources in one chart, which is particularly useful when displaying performance from different channels.
  • The free version is very exhaustive and allows you to create comprehensive reports
  • It connects with SuperMetrics which has great customer service. They are creating connectors on a regular basis, so just connect with them to put on a request
  • It would be great to be able to aggregate data from different sources into 1 metric. Add of now, with the new data Blending, we can only see data from different sources as different metrics.
  • When connecting to GA API, it would be great to see all options available in GA to replicate them in Data Studio. For example, it's not possible to see goal completions by name, only the total goal completion number.
  • Creating tables from an excel sheet or Google sheet should be more simple: Before connecting the sheet, you have to transform your data so it's in Data Studio prefered format.
Data Studio is well suited for small and medium companies as it's a free tool that has great capabilities. However, it only works well with the existing data connectors.
It is not well suited for large companies with different data sources, or internal data with different formats...
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Enrique Clemente | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
In my company, Data Studio is used for two main purposes:
  • Connect it with internal databases to create reports and graphics
  • Connect and combine several data sources such as Google AdWords and Google Analytics to generate personalized and attractive reports for our clients, which can be consulted online and allow to automate this work
  • Extract data from your own databases and present the information in a friendly way, thank you its
  • Extract data from Google products such as Google AdWords and Google Analytics to combine in one report
  • Share data with other people in the organization or clients
  • It only allows you to extract data from its own sources or through an external database. It would be interesting if it allowed taking data from other types of sources, such as Facebook or Twitter.
  • It also does not allow calculating metrics with different data sources, that is, you can not combine them with each other.
Well suited
  • Generating internal reports and share them with other colleagues in the organization
  • Combining several sources of data in one report, very interesting to generate reports of marketing online for the clients
  • Filtering data in the reports easily

Less appropriate
  • Extracting data from non-internal or Google sources
  • Combining metrics from different sources

Read Enrique Clemente's full review

Feature Scorecard Summary

Pixel Perfect reports (16)
Customizable dashboards (27)
Report Formatting Templates (26)
Drill-down analysis (21)
Formatting capabilities (24)
Integration with R or other statistical packages (11)
Report sharing and collaboration (27)
Publish to Web (22)
Publish to PDF (20)
Report Versioning (15)
Report Delivery Scheduling (15)
Delivery to Remote Servers (7)
Pre-built visualization formats (heatmaps, scatter plots etc.) (26)
Location Analytics / Geographic Visualization (23)
Predictive Analytics (10)

About Google Data Studio

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating Systems: Unspecified
Mobile Application:No