TrustRadius
Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.https://dudodiprj2sv7.cloudfront.net/product-logos/UJ/qe/B7ZFJ3A2EJWU.JPEGGooglePerfect for Rapidly Prototyping/Testing Dashboard Designs & Layouts2019-01-15T21:49:00.590ZGoogle Data Studio is used on a per-user basis within the organization to import, manipulate, and visualize datasets. Google Data Studio functions as a dashboard for displaying data analysis to a variety of audiences: internal presentations and client-facing purposes. It was used primarily within the data and analytics department (who gathered specs and built/deployed the dashboards) and accessed by account managers and clients. It is a useful platform for quickly prototyping/designing different dashboard/visualization strategies without investing the resources on a comprehensive or especially sophisticated solution.,Quickly build and prototype dashboards to test proof-of-concepts for data visualization.
Hosted on Google which means it's accessible internally and externally to different parties (dev, data/analytics, client reps, account management).
Well-maintained community connectors and documentation for extensive platform/data source support.,Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform,9,Data Studio is especially helpful for prototyping, and saving manhours/resources by rapidly designing and testing viz/report opportunities.
Its positive impact is large: it is free, accessible, shareable, and can be used internally and externally. It is a viable stopgap solution too. More sophisticated reports are built in Tableau or Power BI.,Tableau Desktop, Tableau Online, Microsoft Power BI, Power BI For Office 365, QlikView and Looker,Tableau Online, Power BI For Office 365, Microsoft Power BI, Looker, Kenshoo Infinity Suite, LastPass, Yubico, BlueJeans, Google Hangouts,Geo heat mapping of events/values.
Sharing and exporting dashboard visualizations.
Connecting with other Google Suite data sources (Sheets, Ads, Analytics, etc).,Integrating with non-supported (community or Google) datasources,9Leah JakaitisA great way to automate reporting tasks2018-11-28T22:43:45.083ZWe use Google Data Studio to create a marketing dashboard, reporting on all active campaigns and how they're performing against key business objectives. This is being used within a single team right now, but based on our experience we may expand the use to other teams within our larger department. For us, it's really helped to automate reporting tasks and spend more time on analysis rather than pulling numbers. It's also enabled us to bring multiple sources into a single place for easier sharing.,Connects seamlessly with Google products (Analytics and Ads) and allows you to quickly update reports with a click (or on a scheduled basis, depending on what's being pulled.
Templates that provide a good starting point for common reports (like Google Ads effectiveness)
Offers the ability to connect to a wide range of other products via connectors/Google Sheets, to bring all sources under one dashboard view
Flexibility to blend data from sources together, create custom metrics, and customize reports in ways that you can't do easily within Google Analytics,Sometimes a chart won't display in the way that I want, or won't show data at all, and it can be difficult to understand why. Error messaging/blank data could be more clear for troubleshooting purposes.
It's nice to have the opportunity to bring in other data sources, but many of the connectors cost money, so it's easy to hit roadblocks in reporting.
The limit of data points on a page can be challenging when trying to bring in a lot of different metrics - for example, I've run into scenarios where I want to add a new metric scorecard but am blocked from doing so, and need to split my report to a different page. I understand this is probably necessary for processing reasons (and processing can be an issue when presenting), but it can be frustrating.,10,It's significantly cut down on the time it takes to report on our marketing campaigns - freeing us up to focus on other tasks.
It's made the impact of successful campaigns more clear - leading to more investment in what's working.
It's helped to contribute to more of a data-driven focus across our organization.,Google Analytics,Bing Ads, Qualtrics, Twitter AdsBen RubensteinGoogle Data Studio: a half-baked product with good potential.2019-01-14T18:10:22.348ZData Studio is used on and off for really specific needs such as following closely a web site KPI for example. Currently, Data Studio works great with Google Analytics (GA) data. You can create OK looking dashboards using GA and make calculations between metrics. However, it's not yet ready to include outside source files and it becomes very complex to inject targets for example and calculate such KPIs as % Monthly sales vs sales targets. For this reason, we use Data Studio mainly as a quick access to GA data more than anything else.,Quick visualization for real-time Google Analytics numbers.
Calculations between GA metrics.
Easy report distributions.,Having green/red arrows to show how a metrics is fluctuating vs a defined period.
Having control box or dials to switch between weekly and monthly views or filtering lists on different levels.
The module to control external sources is awful and very complex and unreliable. Stick to GA data for now or use another tool such as Klipfolio to gain time.,5,So far the return is very limited but it cost nothing. The major investment is time to factor in when using Data Studio. Currently there are very cheap tools like Klipfolio that will do a far better job for a fraction of the time needed in Data Studio.,Klipfolio,Klipfolio, Microsoft Power BIFrancois SalvertGoogle Data Studio: Easy to pick up, and super powerful2018-08-29T18:25:39.313ZGoogle Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.,Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.,Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.,9,Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.)
However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.,Microsoft Power BI,Brandwatch Analytics, Brand Networks PlatformTegan JennerNo-cost way to analyze and report2018-12-10T16:24:17.392ZThe marketing department uses Google Data Studio to analyze and report on digital channels. The reports are shared with department heads and provide insight into marketing's results. The reports are very easy to customize and read.,Integrated data from multiple channels.
Allows for customization of reports and dashboard.
Reliable tech from Google that improves over time.,Does not necessarily integrate all data equally. Not all social channels allow their data to be imported via API, so be prepared to do some manual imports.
You need to spend some time learning to use Data Studio to be able to generate reports. It's not a very intuitve interface.
Needs a good tutorial.,9,Clearer understanding of marketing initiatives
Wider appreciation of results
More support for top-performing channelsRachel Berry
Unspecified
Google Data Studio
43 Ratings
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