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Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.https://dudodiprj2sv7.cloudfront.net/product-logos/UJ/qe/B7ZFJ3A2EJWU.JPEGGoogle Data Studio: Easy to pick up, and super powerfulGoogle Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.,Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients. Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal. Data source flexibility. You can use Excel files, Google Sheets, CSV, etc. Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.,Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues. Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.,9,Once the reports are set up, this definitely saves time on the regular reporting deadlines (monthly, biweekly, etc.) However, when you run into a roadblock while translating a current report into GDS (i.e. GDS doesn't have a feature you need), it's hard to work around it. So until GDS becomes extremely robust, there are still cases where it can't be used.,Microsoft Power BI,Brandwatch Analytics, Brand Networks PlatformGood tool to get a visual analysis of the data from internal databases and Google sourcesIn my company, Data Studio is used for two main purposes: Connect it with internal databases to create reports and graphicsConnect and combine several data sources such as Google AdWords and Google Analytics to generate personalized and attractive reports for our clients, which can be consulted online and allow to automate this work,Extract data from your own databases and present the information in a friendly way, thank you its Extract data from Google products such as Google AdWords and Google Analytics to combine in one report Share data with other people in the organization or clients,It only allows you to extract data from its own sources or through an external database. It would be interesting if it allowed taking data from other types of sources, such as Facebook or Twitter. It also does not allow calculating metrics with different data sources, that is, you can not combine them with each other.,8,Not much at the moment. The tool helps save some hours of work. It remains to be seen the positive impact of the reports sent to clients, which we are using recently,,Screaming Frog SEO Spider, SEO PowerSuite, AdWords, Google Analytics, ClickUp, TimeCamp, Toggl, Pro Rank Tracker, Hotjar, AdintonAmazing Data visualization Tool. Don't miss out!!Google Data Studio is been used across the entire organization. After analyzing its potential when it first came out, we decided to use it to create our clients' reports. The main problem it solved was to connected straight to the Google API and automatically update every month, saving us many hours in updating reports,The new Data Blending feature allows you to integrate different data sources in one chart, which is particularly useful when displaying performance from different channels. The free version is very complete and allows you create very comprehensive reports It connects with SuperMetrics which is a great customer service, and they are creating connectors on a regular basis.,It would be great to be able to aggregate data from different sources into 1 metric. Add of now, with the new data Blending, we can only see data from different sources as different metrics. When connecting to GA API, it would be great to see all options available in GA to replicate them in Data Studio. For example, it's not possible to see goal completions by name, only the total goal completion number. Creating tables from an excel sheet or Google sheet should be more simple: Before connecting the sheet, you have to transform your data so it's in Data Studio prefered format.,10,Great ROI! The tool helped my company speed up the process of reporting, saving the company with many man-hours Reports are now dynamic which allows clients to manipulate more easily their data.,Tableau Desktop,Google Analytics, Google Ads (formerly AdWords), LinkedIn Lead Accelerator, Facebook for BusinessGoogle Data Studio helps us beautify and share data, fast.We use Google Data Studio to beautify and simplify raw data for clients. At one point in time clients claimed they wanted the raw data and would do these things themselves. Unfortunately, and predictably, that ended up not being the case. Google Data Studio allows us—with some exceptions—to quickly get them the deliverable they want and we don't mind spending the extra time as it's minimal with maximum client satisfaction.,The integration offering is robust and I've yet to run into a situation where we were not able to get our data into Google Data Studio Creating a beautiful report can be done with minimal training Sharing a report and determining the permissions takes seconds which is especially valuable when someone wants to see something quickly,We often have data fields that have multiple values separated by commas. Some BI tools provide options to visualize that data as a group or as individual data points. Unfortunately, I've yet to find a simple way to do this in Google Data Studio Copying a report is, surprisingly, different from other Google Suite tools. Continuity is difficult in a company the size of Google but it's still disappointing. Forgiveness could be improved when it comes to configuring the data resource. Often, sometimes 20+ minutes can be wasted on a 1 second mistake. This could be a user error but it's one that I haven't found an easy answer for.,8,Rather than using our more advanced BI tool(s) for certain things, when we're in a hurry and have already done the work in Google Sheets, it makes sense and has been very beneficial to be able to tie it into Google Data Studio and quickly get what we need. Time saved is money saved. Some of our other BI tools, using the integrations that we have, make it difficult to share dashboards and other visualizations with the permissions we need unless we create a license for a client. This does not make financial or practical sense in many cases. Google Data Studio lets us get things to clients without a headache.,Looker and Sisense,Looker, G Suite, Microsoft Office 365A powerful companion to GAWe use Google Data Studio for data visualizations when Google Analytics doesn't cut it. It's being used by the brand and marketing team to create easy-to-digest dashboards, especially in areas where we don't have access to Growth Strategy analytics.,User interface. Easy to understand and visually friendly User experience. Designed well with easy learning curve Visualizations. There are a lot of impactful styles to choose from.,Onboarding support could improve. Customer service could be more accessible. API integrations.,7,Efficiency improvements Additional bandwidth for non-analytical employees Buy-in from senior management,Google Analytics,Falcon.io, Talkwalker, Facebook for Business
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Google Data Studio
23 Ratings
Score 8.2 out of 101
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Google Data Studio Reviews

Google Data Studio
23 Ratings
Score 8.2 out of 101
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Tegan Jenner profile photo
August 29, 2018

Review: "Google Data Studio: Easy to pick up, and super powerful"

Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is being utilized by our media and analytics departments. There are 3 users in our office that are fluent in using this tool. Together, we create reports for our clients to summarize performance. The reports (in view-only mode) are shared with our clients so they have an interactive way to look through reporting. Having the reporting be interactive is where the real value comes from --versus static reports like PDFs or Excel files with a finite period of data available.
  • Extremely customizable. From colors to font sizes to adding images, you can make your reports look like they were specifically created for your clients.
  • Constantly innovating. In the year that I have been using GDS they have released lots of new features, and it seems like they really listen to the user feedback through the customer service portal.
  • Data source flexibility. You can use Excel files, Google Sheets, CSV, etc.
  • Ease of onboarding. If you are familiar with Microsoft Excel, it was really intuitive to pick up without a long period of onboarding/watching tutorials.
  • Once data files start getting large, it can be finicky. We currently don't have a database solution set up to use, and have been trying to use Google Sheets as our data sources, but once the Google Sheet files get large, it can affect the quality of the Google Data Studio report
  • This is still a relatively new product, so there are several little bugs you will find while using it. You just have to be patient and wait for the product team to fix the issues.
  • Some of the visualizations are limited. Once you get used to the full power of a tool like Excel, you run into occasions where GDS is missing a specific visualization feature you are used to seeing in Excel.
It's well suited if you have a report that you want to automatically refresh with new data. I.e. if you have a monthly report, in the same format from month to month, you can keep appending new data to your source data file, and refresh the report with minimal effort. This also allows you to collect historical data too, so you can always reference previous time periods, or change the date range of your report to answer any historical performance question that comes up.
Read Tegan Jenner's full review
Enrique Clemente profile photo
May 25, 2018

Google Data Studio Review: "Good tool to get a visual analysis of the data from internal databases and Google sources"

Score 8 out of 10
Vetted Review
Verified User
Review Source
In my company, Data Studio is used for two main purposes:
  • Connect it with internal databases to create reports and graphics
  • Connect and combine several data sources such as Google AdWords and Google Analytics to generate personalized and attractive reports for our clients, which can be consulted online and allow to automate this work
  • Extract data from your own databases and present the information in a friendly way, thank you its
  • Extract data from Google products such as Google AdWords and Google Analytics to combine in one report
  • Share data with other people in the organization or clients
  • It only allows you to extract data from its own sources or through an external database. It would be interesting if it allowed taking data from other types of sources, such as Facebook or Twitter.
  • It also does not allow calculating metrics with different data sources, that is, you can not combine them with each other.
Well suited
  • Generating internal reports and share them with other colleagues in the organization
  • Combining several sources of data in one report, very interesting to generate reports of marketing online for the clients
  • Filtering data in the reports easily

Less appropriate
  • Extracting data from non-internal or Google sources
  • Combining metrics from different sources

Read Enrique Clemente's full review
No photo available
September 17, 2018

Google Data Studio Review: "Amazing Data visualization Tool. Don't miss out!!"

Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is been used across the entire organization. After analyzing its potential when it first came out, we decided to use it to create our clients' reports. The main problem it solved was to connected straight to the Google API and automatically update every month, saving us many hours in updating reports
  • The new Data Blending feature allows you to integrate different data sources in one chart, which is particularly useful when displaying performance from different channels.
  • The free version is very complete and allows you create very comprehensive reports
  • It connects with SuperMetrics which is a great customer service, and they are creating connectors on a regular basis.
  • It would be great to be able to aggregate data from different sources into 1 metric. Add of now, with the new data Blending, we can only see data from different sources as different metrics.
  • When connecting to GA API, it would be great to see all options available in GA to replicate them in Data Studio. For example, it's not possible to see goal completions by name, only the total goal completion number.
  • Creating tables from an excel sheet or Google sheet should be more simple: Before connecting the sheet, you have to transform your data so it's in Data Studio prefered format.
Data Studio is well suited for small and medium companies as it's a free tool that has great capabilities. However, it only works well with the existing data connectors.
It is not well suited for large companies with different data sources, or internal data with different formats...
Read this authenticated review
No photo available
May 18, 2018

Review: "Google Data Studio helps us beautify and share data, fast."

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Google Data Studio to beautify and simplify raw data for clients. At one point in time clients claimed they wanted the raw data and would do these things themselves. Unfortunately, and predictably, that ended up not being the case. Google Data Studio allows us—with some exceptions—to quickly get them the deliverable they want and we don't mind spending the extra time as it's minimal with maximum client satisfaction.
  • The integration offering is robust and I've yet to run into a situation where we were not able to get our data into Google Data Studio
  • Creating a beautiful report can be done with minimal training
  • Sharing a report and determining the permissions takes seconds which is especially valuable when someone wants to see something quickly
  • We often have data fields that have multiple values separated by commas. Some BI tools provide options to visualize that data as a group or as individual data points. Unfortunately, I've yet to find a simple way to do this in Google Data Studio
  • Copying a report is, surprisingly, different from other Google Suite tools. Continuity is difficult in a company the size of Google but it's still disappointing.
  • Forgiveness could be improved when it comes to configuring the data resource. Often, sometimes 20+ minutes can be wasted on a 1 second mistake. This could be a user error but it's one that I haven't found an easy answer for.
Rather than trying to create visuals in Google Sheets, you're able to create a much prettier and interactive combination of visualizations when connecting that specific Google Sheet to Google Data Studio.

This being a free tool, I've found that a lot of advanced functionality we enjoy using in other BI tools is lacking in Google Data Studio. Therefore, if you really want to dig into data, it may not be the right fit for you.
Read this authenticated review
No photo available
May 18, 2018

Google Data Studio Review: "A powerful companion to GA"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Google Data Studio for data visualizations when Google Analytics doesn't cut it. It's being used by the brand and marketing team to create easy-to-digest dashboards, especially in areas where we don't have access to Growth Strategy analytics.
  • User interface. Easy to understand and visually friendly
  • User experience. Designed well with easy learning curve
  • Visualizations. There are a lot of impactful styles to choose from.
  • Onboarding support could improve.
  • Customer service could be more accessible.
  • API integrations.
Well suited for visualizing and sharing community team data from a single source. Not well suited for playing nicely with multiple data sources through APIs.
Read this authenticated review

Google Data Studio Scorecard Summary

Feature Scorecard Summary

Pixel Perfect reports (4)
7.5
Customizable dashboards (5)
8.8
Report Formatting Templates (4)
8.5
Drill-down analysis (4)
5.7
Formatting capabilities (4)
8.0
Integration with R or other statistical packages (1)
7
Report sharing and collaboration (5)
9.2
Publish to Web (5)
7.8
Publish to PDF (3)
4.7
Report Versioning (3)
6.0
Report Delivery Scheduling (3)
6.0
Delivery to Remote Servers (1)
9
Pre-built visualization formats (heatmaps, scatter plots etc.) (5)
7.8
Location Analytics / Geographic Visualization (4)
7.0
Predictive Analytics (3)
6.0

About Google Data Studio

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating Systems: Unspecified
Mobile Application:No