Google Data Studio Reviews

It's well suited if you have a report that you want to automatically refresh with new data. I.e. if you have a monthly report, in the same format from month to month, you can keep appending new data to your source data file, and refresh the report with minimal effort. This also allows you to collect historical data too, so you can always reference previous time periods, or change the date range of your report to answer any historical performance question that comes up.

Displaying direct data from any analytics tools is excellent, complex analysis or calculations is difficult directly in Google Data Studio.

I would recommend Google Data Studio to a colleague who works for a larger company with robust marketing and IT teams. The platform could be overwhelming for smaller teams and would be more effectively used by professionals with experience in analytics, marketing, and web development. The ROI would be quite low if used in smaller businesses.

It is the best free tool for data visualizations. Especially if you stick to native google apps connecting to it. I've built some pretty looking data viz and it has helped us to automate marketing reporting.

It has been a hassle with external data sources. I know it has those capabilities, but setting it up hasn't been easy.

Google Data Studio (GDS) is best used when the need of the hour is a single live document with data over time. The usage of date filters and other filters is very useful. The place where it doesn't excel is that it's still in beta phase and sometimes reports break for no reason.

Google Data Studio is a fantastic investment. I honestly recommend investing in all of the free Google marketing tools. They offer great connectivity to each other and other platforms. They compile a large variety of outside data along with internal data from a company website or marketing assets they have deployed on the internet.

One year into use, Google Data Studio seems to be really well suited for organizations already in the G Suite ecosystem. It has a very similar feel/use to other Google tools like Drive and Sheets. Access control is also easy if the organization is already on Google. It is also affordable since it is free. That makes it within reach of small organizations who cannot afford products like Tableau.

Google Data Studio is a great tool if you're on a budget. For a free tool, it's amazing. It has some great features, the kinds of things you might find in a very expensive product, and it's completely free. We've used Google Data studio to visualize a lot of our marketing data. If you want basic reports, you don't need to pay for a product.

If you are looking for a free data visualization tool or are a smaller business that uses mainly Google entry products and a few outside analytical tracking tools, then I would highly recommend Google Data Studio. Instead, if you evaluate data from a lot of third-party tools or you have an enterprise software solutions, it would be better suited to look into a paid data visualization tool like Tableau.

No more manually checking different info about your store from a number of sources. Everything is combined in one place.

Marketing agencies who provide their clients with monthly, quarterly, or annual performance reports.

Businesses who want to create a marketing dashboard for their organization.

It is well suited if Google supports the data connections you need or if you can push data into Google Sheets and leverage the information directly from there. It is less suited for a company with a desire for many data connections to pull in and/or a company that doesn't leverage the G Suite in general.

Data studio allows the company to analyze data obtained, to perform simple reports that present data with high-quality graphics. It is convenient to use Data Studio to analyze data that can generate strategies that improve the productivity of the company.

If a user is looking for a free data visualization tool, I'd highly recommend using Google Data Studio as a starting point. As you use GDS, you'll gain a better understanding of the features you'll actually use and perhaps some that you wish GDS had. You could then take that insight into your purchase decision of a more robust data viz software like Domo or Tableau.

If a user is looking for a tool that will connect several custom data sources or making very advanced data visualizations, GDS is more than likely not a good option. It is limited with its connections and calculated metrics, as well as the type of visualizations you can create.

Well Suited: Simple/complex reports as long the source is from a Google app; for super quick reporting with an Excel file; If you are not a data professional but still want to start with reporting. Less appropriate: If you have used an enterprise reporting tool such as Power BI or Tableau, you might not see this as an equivalent tool or replacement tool.

Google Data Studio is well suited for those that aren't ready or willing to make the leap to an enterprise solution, as such solutions tend to demand a larger price commitment, usually require a year-long contract, and also require someone with some background with BI tools.

I really love Google Data Studio and highly recommend it, with the understanding that it is a limited, free dashboard program, and does not have the robust analysis capability of an enterprise-level dashboard platform like Tableau or Power BI. It is perfect for dashboarding Google Suite data -- from Sheets, Ads, DCM/DBM, Analytics, etc. -- and readily ingests data from those sources.

If robust analysis on large datasets (>150,000) is a requirement, Data Studio is best deployed as a test-case or proof-of-concept before implementing a more comprehensive, powerful solution. It can ingest CSV and XLSX files, and community connectors/automation. This allows for data ingestion to come from platforms outside the Google Suite -- and while these connectors are generally reliable, they aren't maintained by Google and therefore can break, go out of date, etc.

I think Google Data Studio is great for teams that are reporting on complex websites and/or have multiple traffic sources and campaigns, and want to pull key data into one place. It's especially useful if you don't have a dedicated analytics staff, as it does cut down on reporting time. You do need to have some analytics knowledge to use the tool, however; otherwise what's being displayed could be misleading or confusing. The takeaways are just as important as the data itself.

If you have a clean data set that requires no/little manipulation, and you want to look at KPIs on a recurring/continuous time frame, then Google Data Studio would a good option for you. However, if that's not the case, then you might want to consider other tools such as Tableau or Power BI.

Really depends on the need. If it's to produce a dashboard that needs to look good and is reliable, I would use a different tool. However, if that colleague is an analyst, I think Data Studio is a quick and free tool you need to have in your analytics toolbox.

Great for a team with a limited budget for reporting and analytics that still wants to evaluate their performance and share results. If you're already using Google Analytics, it's tempting to take the next step and report out of Google Data Studio. Leave time to learn how to use it, though.

More suited for companies/agencies/clients looking for specific website and Google Ads data in a highly customizable setting. For those also looking for email, social, and other insights, this isn't the most well-rounded tool for them. I'm not sure I would recommend the tool for e-commerce businesses either, as those specific platforms probably offer more expansive/specific analytics.

Data Studio is well suited for small and medium companies as it's a free tool that has great capabilities. However, it only works well with the existing data connectors.
It is not well suited for large companies with different data sources, or internal data with different formats...