Datadeck vs IBM Cognos Analytics

• With DataDeck we can manage the Facebook Ads campaigns with no need to login to the Facebook Ads Manager dashboard
• We can easily monitor our MailChimp campaigns straight from the deck
• All of our Google Analytics accounts can be monitored using DataDeck

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• What IBM Cognos does really well is provide precise data that may otherwise be hard to retrieve from your primary accounting software. While doing so, it organizes this data such that it becomes much more meaningful to analyze.
• IBM Cognos also does a fantastic job through the Query Studio module to give certain users the ability to create simple reports and modify existing reports, this allows the flexibility a user needs in getting the intended data.
• IBM Cognos also provides the ability to utilize a BI tool for complicated reporting requirements or in cases when there are many data dependencies that exist. This BI tool enables Cognos to tackle many organizational and data challenges that companies face in the industry.

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• We think the DataDeck dashboard can be a little easier to organize
• For first time users, they can get lost with all the functionality DataDeck offers

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• With the upgrade from Cognos 10 to Cognos 11, there were a lot of features, like run schedule once, weren't brought over to the newest version of Report Studio.
• I felt like they were trying to chase Tableau and Qlik with dashboarding rather than focusing on their bread and butter of Report Studio or which other Business Intelligence tools don't do very well.

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• (+) increased efficiency: Less time trying to figure out how to do something w/ another BI tool that may seem impossible -- Cognos will be able to do it 99% of the time
• (-) increased training required: Training for Cognos had to be longer and more intensive than other BI tools. For example, my team members go through a week long 8-hour/day class and it was just enough to scratch the surface. A good base if required, but real world experience is the only way to become a Cognos pro.
• (-) more end-user training: We do mostly canned reports with Cognos, so out end-users must be trainied. It is much harder to train them with Cognos than other BI tools. This is why I only turn to Cognos if I cannot accomplish my goal in another tool.

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