dbt vs. HubSpot Data Hub

The prerequisite is that you have a supported database/data warehouse and have already found a way to ingest your raw data. Then dbt is very well suited to manage your transformation logic if the people using it are familiar with SQL. If you want to benefit from bringing engineering practices to data, dbt is a great fit. It can bring CI/CD practices, version control, automated testing, documentation generation, etc. It is not so well suited if the people managing the transformation logic do not like to code (in SQL) but prefer graphical user interfaces.

Incentivized

In cases of brands that have been in the market for a long time but do not see any impact from new clients or consumers, HubSpot is ideal since it allows to keep the brand fresh in the mind of the audience. HubSpot additionally provides insight into what we're doing and allowed us to align the sales team with company goals. It also ensures that you receive updates from your computer. We can handle all programming requests that come into our team. One thing that HubSpot can improve on is not having a good centralized dashboard that allows for a full view of ALL data coming in. You can go to each piece, but not having them all attached to the board adds a bit of a challenge. It's not very complex to handle, but it would be easier to use if it had that feature.

Incentivized

• dbt supports version control through GIT, this allows teams to collaborate and track the data transformation logic.
• dbt allows us to build data models which helps to break complex transformation logic into simple and smaller logic.
• dbt is completely based on SQL which allows data analyst and data engineers to build the transformation logic.
• dbt can be easily integrated with snowflake.

Incentivized

• Easy to figure out. Once you login, it's incredibly easy to figure out what to do, thanks to their simple UIX.
• Easy integrations with many partners. PieSync offers easy integrations with many partners. Integrating is as easy as clicking, filling in your login information and clicking again!
• Allowing multiple integrations. I'm glad PieSync allows multiple integrations so you aren't limited with how you integrate your different systems with contact information. Very helpful!

Incentivized

• Field-level lineage (currently at table level)
• Documentation inheritance - if a field is documented the downstream field of the same name could inherit the doc info
• Adding python model support (in beta now)

Incentivized

• The biggest issue we have had with PieSync is the lack of detail within syncing. Sometimes when there is an issue with a Sync it is hard to determine what went wrong. Even though most of the time it's user error, it's hard to diagnose issues with the current PieSync set-up.
• The pricing of PieSync is a little odd and I think should be based on something other than number of contacts you're syncing.

Incentivized

The tool is very "set it and forget it" and reliable!

Incentivized

dbt is very easy to use. Basically if you can write SQL, you will be able to use dbt to get what you need done. Of course more advanced users with more technical skills can do more things.

Incentivized

I used it with a couple of systems that I was not expecting to be smooth sailing and it just worked without any issues.

Incentivized

Every time that I've had a question, PieSync has been very responsive. It is a reliable company with a great team that is devoted to helping their customers. I've been their customer for 2 years and I've never looked back. Support is an important reason why PieSync is my go-to app for this job.

Incentivized

I actually don't know what the alternative to dbt is. I'm sure one must exist other than more 'roll your own' options like Apache Airflow, say, bu tin terms of super easy managed/cloud data transforms, dbt really does seem to be THE tool to use. It's $50/month per dev, BUT there's a FREE version for 1 dev seat with no read-only access for anyone else, so you can always start with that and then buy yourself a seat later.

Incentivized

PieSync is much less confusing, and from what I remember, cheaper. But if you need a more robust solution to get more data from system to system, you will need to find something other than PieSync. Zapier can be confusing and complicated to setup. And as you get more and more into the weeds with Zapier, you start realizing that you need to upgrade from plan to plan as you add these more complicated steps.

Incentivized

• Simplified our BI layer for faster load times
• Increased the quality of data reaching our end users
• Makes complex transformations manageable

Incentivized

• PieSync saves our team countless hours of repetitive data input by syncing the data automatically.
• PieSync has allowed us to use additional specialized marketing software and still be able to keep our contact data synced to our CRM.
• ROI is positive as the cost has far outweighed the time savings of inputting data and reducing mistakes with client data.

Incentivized