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Klarity by DemandScience vs. Fliptop (Discontinued Product)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klarity

    Score6.3 out of 10
    N/AKlarity is a B2B marketing and sales prospecting tool used to build and view prospect lists with varying levels of features. It is backed by data cleaning and enrichment processes that ensure the contacts it provides are valid and reachable.N/A

    Fliptop (Discontinued Product)

    Score8.4 out of 10
    N/AFliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.N/A
    Pricing
    KlarityFliptop (Discontinued Product)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    KlarityFliptop (Discontinued Product)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    KlarityFliptop (Discontinued Product)
    Small Businesses
    Dealfront
    Score8.4 out of 10
    No answers on this topic
    Medium-sized Companies
    Dealfront
    Score8.4 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KlarityFliptop (Discontinued Product)
    Likelihood to Recommend
    6.4
    (4 ratings)
    8.2
    (1 ratings)
    Usability
    6.4
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    KlarityFliptop (Discontinued Product)
    Likelihood to Recommend
    DemandScience
    If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.
    Incentivized
    Read full review
    Discontinued Products
    1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
    Read full review
    Pros
    DemandScience
    • confirmed connect
    • provides account intent
    • high quality data with confirmed connect
    Incentivized
    Read full review
    Discontinued Products
    • Listening to customers - very responsive customer success team.
    • Working with customers to build the most predictable model.
    • Easy to set up and get useful reporting quickly.
    Read full review
    Cons
    DemandScience
    • Quality of data
    • User interface
    • Integration with Salesforce.com
    Incentivized
    Read full review
    Discontinued Products
    • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
    • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
    Read full review
    Usability
    DemandScience
    Fine but could be improved. There are some issues with selecting contacts etc. that could be sorted out without much fuss.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    DemandScience
    Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.
    Incentivized
    Read full review
    Discontinued Products
    We pushed Fliptop through to preferred vendor because (at that time):
    • Fast set up time with zero cost
    • Public appexchange listing (passed salesforce security)
    • Demonstrated best understanding of our requirements
    Read full review
    Return on Investment
    DemandScience
    • connection rate is increasing providing SDR's with more opportunities to have conversations, learn messaging quicker and navigate through the company to find the correct poc
    Incentivized
    Read full review
    Discontinued Products
    • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
    • We have identified the key market segments that drove over 50% of our growth last year.
    • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
    Read full review
    ScreenShots

    Klarity Screenshots

    Screenshot of Step 1: Build ListsScreenshot of Step 2: Activate TeamScreenshot of Step 3: Monitor Team ActivityScreenshot of Step 4: CRM Export