DemandScience Intelligence Intent Data for the Win
May 16, 2022

DemandScience Intelligence Intent Data for the Win

Timothy Schmitt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Intelligence (formerly Leadiro)

We use the tool for lead generation. We pull lead email and phone information.

We build ABM campaigns by utilizing intent data for purchasing along with keywords and technology install data. Leads must have a confirmed connection to email.
  • Has confirmed connection of active users and companies.
  • Allows viewing intent data of what companies or contacts have been searching.
  • Can view technology installation when doing a competitive analysis.
  • Better UI for selecting fields within a filter interface E.G., tech Install, and have the fields appear immediately.
  • Be able to deselect a filter box without needing to deselect sub-filter features within.
  • Support of our ABM campaign for specific business users.
  • Finding quality leads via intent data.
Generally, searching is very easy to manage. Selecting filters and identifying what you're searching for is intuitive and you can figure out how to search in a matter of minutes. Organizing more intent data is the only slow down as it is inputted by the DemandScience Intelligence team.
I use both DemandScience Intelligence and ZoomInfo. They both have quality leads and good searchability. ZoomInfo has a larger database but exporting quality leads in bulk from DS is simple and you know the leads and companies are most accurate when using Confirmed Connect. So while sometimes I wish I could find more leads in DemandScience Intelligence, I know the leads I am getting are high quality.
Price is a big point of choosing DemandScience Intelligence to supplement ZoomInfo. I actually use both platforms. I like ZoomInfo's larger database but the best thing about DemandScience Intelligence is confirmed connect, the ability to easily apply multiple filters, and apply confirmed connect - which is one of the best features.

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If you're using the system for lead generation and intent data, it is great. If you're able to create a CRM integration to actively pull an ABM intent data list, you'll be able to track changes in intent search to reach criteria to interact and reach out for when a buyer is ready. A lot like marketing scoring rules for interacting with your website or from a whitepaper download, intent data is great to utilize for reaching out to potential clients when the time is right. And sales is sometimes knowing when the time is right.

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