DemandScience vs. Unsplash for Brands

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

A specific scenario was for our website. Making photos in a church is not easy, since it's very personal and private. However I could find some photos of people and communities on Unsplash for Brands that were really helpful. It was hard to find the right images, because when I searched for prayer the photos were very obvious prayer. While in normal life, prayer is much more down to earth, and not always on your knees with the bible in front of you.

Incentivized

• Client Service/ Account Management
• Flexible in terms of reporting and can provide more than one per week
• Prompt in turning around previews and other client deliverables
• Competitive pricing and good coverage across EMEA markets and Middle East
• Access to senior decision makers in the business

Incentivized

• Provides beautiful natural and in action photos
• Provided royalty free imagery which is great for charities who have a budget or not budget for photography
• Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Incentivized

• Management and attention to detail - several items slip through the cracks.
• Coordination between account management and invoicing has been sloppy.
• Better intent data to match profiles.
• Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."

Incentivized

• The layout and UX is not as friendly as many other similar platforms.
• Search engine could be improved.
• Bulk download would be wonderful.

Incentivized

It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Incentivized

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

It is very easy to use. Searching, saving, downloading - all very easy. Also grouping saved items if you are working on different projects to save photos in folders is very helpful. The only thing I would improve is sometimes finding my saved files is difficult. Other than that I would say easy.

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Incentivized

There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.

Incentivized

• Delivered quality leads that had engaged with our top of funnel content
• Added quality contacts to our marketing database
• Cost per lead slightly higher than some other vendors
• Quick to set up, launch and deliver the campaign once everything in place
• Excellent account management and named-person support

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!