DemandWorks vs. Madison Logic Platform

My account rep will always find the best "personas" for our campaign. If I were to give him Engineers & developers as a target, he'd come back with more granular targeting that can be added to the campaign so that we're actually reaching the people that we want on our lists. This makes our client's jobs so much easier because the leads are of quality and they see high conversion rates when they run their own initiatives.

Incentivized

In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!

Incentivized

• Deliver Quality Leads.
• Reps have great communication and are always willing to help.
• Always giving recommendations on how to better this campaign if it is one that has a larger audience size.

Incentivized

• Data insights
• Performance reports

Incentivized

• I think their demand pro feature is cool but it doesn't quite function as well as their ABM feature. Seems like it's just impression dumping
• Their self-service site is not that user-friendly. There could be room for improvement

Incentivized

• Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
• Ability to improve the layout of landing pages

Incentivized

Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless

Incentivized

I haven't used any products like DemandWorks, but I have used Facebook and LinkedIn as a vehicle to drive lead generation and they're not as good as DemandWorks. We'd typically see CPLs in the $100s for these platforms, but DemandWorks never quotes us a CPL higher than $70, and the leads are always guaranteed.

Incentivized

To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.

Incentivized

• Quality leads that our clients love
• DemandPro isn't the best ROI if you're looking at on-site engagement
• ability to run tons of campaigns with them at one time

Incentivized

• It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
• During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.

Incentivized