Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).
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TubeMogul (discontinued)
Score8.9 out of 10
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TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.
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Pricing
Digilant
TubeMogul (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Digilant
TubeMogul (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Digilant
TubeMogul (discontinued)
Data Collection
Comparison of Data Collection features of Digilant and TubeMogul (discontinued)
Feature
Digilant
7.5
2 Ratings
8% below category average
TubeMogul (discontinued)
-
Ratings
Collection of first-party data
7.02 Ratings
00 Ratings
Collection of third-party data
8.02 Ratings
00 Ratings
Access to Third-party Data Providers
7.52 Ratings
00 Ratings
Data Classification
Comparison of Data Classification features of Digilant and TubeMogul (discontinued)
Feature
Digilant
7.7
2 Ratings
7% below category average
TubeMogul (discontinued)
-
Ratings
Audience taxonomy
8.02 Ratings
00 Ratings
Tag Management
7.02 Ratings
00 Ratings
Data Analysis Dashboard
8.02 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Digilant and TubeMogul (discontinued)
Feature
Digilant
7.5
2 Ratings
6% below category average
TubeMogul (discontinued)
6.8
6 Ratings
8% below category average
Data Transfer
8.02 Ratings
6.45 Ratings
DSP integration
7.02 Ratings
7.16 Ratings
DMP Analytics
Comparison of DMP Analytics features of Digilant and TubeMogul (discontinued)
Feature
Digilant
7.3
2 Ratings
7% below category average
TubeMogul (discontinued)
-
Ratings
Campaign Analytics
7.02 Ratings
00 Ratings
Audience Analytics
7.52 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Digilant and TubeMogul (discontinued)
Feature
Digilant
-
Ratings
TubeMogul (discontinued)
6.7
6 Ratings
16% below category average
Ad campaign creation
00 Ratings
6.56 Ratings
Ad deployment
00 Ratings
6.66 Ratings
Display advertising
00 Ratings
7.52 Ratings
Ad display and retargeting segmentation
00 Ratings
6.04 Ratings
Sequence targeting
00 Ratings
6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Digilant and TubeMogul (discontinued)
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
Managing our block list has been effective as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info