Direct Mail vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Direct Mail
Score 0.0 out of 10
N/A
N/A
$15
per month 500 contacts
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
Direct MailMailerLite
Editions & Modules
Free Plan
$0
150 emails per month
Unlimited Plan
$15
per month 500 contacts
Unlimited Plan
$30
per month 2500 contacts
Pay Per Email Plan
$30
1000 credits
Unlimited Plan
$60
per month 5,000 contacts
Pay Per Email Plan
$60
5000 credits
Unlimited Plan
$100
per month 10,000 contacts
Pay Per Email Plan
$100
10,000 credits
Unlimited Plan
$150
per month 25,000 contacts
Unlimited Plan
$250
per month 50,000 contacts
Pay Per Email Plan
$250
25,000 credits
SMTP Access
$299
per year 1 seat
Unlimited Plan
$400
per month 100,000 contacts
Pay Per Email Plan
$500
50,000 credits
Pay Per Email Plan
$850
100,000 credits
Unlimited Plan
Contact
per month 100,000+
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Direct MailMailerLite
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
Direct MailMailerLite
Features
Direct MailMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Direct Mail
-
Ratings
MailerLite
8.8
88 Ratings
9% above category average
WYSIWYG email editor00 Ratings9.577 Ratings
Dynamic content00 Ratings9.069 Ratings
Ability to test dynamic content00 Ratings7.563 Ratings
Landing pages00 Ratings8.566 Ratings
A/B testing00 Ratings8.854 Ratings
Mobile optimization00 Ratings8.469 Ratings
Email deliverability reporting00 Ratings9.377 Ratings
List management00 Ratings9.276 Ratings
Triggered drip sequences00 Ratings9.051 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Direct Mail
-
Ratings
MailerLite
6.9
76 Ratings
11% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings8.876 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Direct Mail
-
Ratings
MailerLite
9.4
69 Ratings
15% above category average
Email Previews00 Ratings9.469 Ratings
Best Alternatives
Direct MailMailerLite
Small Businesses
Mad Mimi
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
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Emma by Marigold
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Direct MailMailerLite
Likelihood to Recommend
-
(0 ratings)
9.0
(88 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
-
(0 ratings)
9.2
(25 ratings)
Support Rating
-
(0 ratings)
9.4
(4 ratings)
User Testimonials
Direct MailMailerLite
Likelihood to Recommend
e3 Software
No answers on this topic
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
e3 Software
No answers on this topic
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
e3 Software
No answers on this topic
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Likelihood to Renew
e3 Software
No answers on this topic
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
e3 Software
No answers on this topic
Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
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Support Rating
e3 Software
No answers on this topic
Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
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Alternatives Considered
e3 Software
No answers on this topic
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Return on Investment
e3 Software
No answers on this topic
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations