Divi vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 9.5 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$89
per year
Magnolia
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
DiviMagnolia
Editions & Modules
Divi
$89
per year
Divi Pro
$277
per year
Divi Lifetime + Pro Services
$297
today + 212 each following year
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
DiviMagnolia
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLifetime subscriptions are also available for a one time fee.
More Pricing Information
Community Pulse
DiviMagnolia
Features
DiviMagnolia
Security
Comparison of Security features of Product A and Product B
Divi
8.7
8 Ratings
6% above category average
Magnolia
8.0
69 Ratings
3% below category average
Role-based user permissions8.78 Ratings8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
6.6
8 Ratings
16% below category average
Magnolia
8.0
68 Ratings
3% above category average
API9.17 Ratings8.561 Ratings
Internationalization / multi-language4.06 Ratings7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
10 Ratings
12% above category average
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor10.09 Ratings8.565 Ratings
Code quality / cleanliness8.27 Ratings8.465 Ratings
Admin section9.210 Ratings8.070 Ratings
Page templates8.610 Ratings8.972 Ratings
Library of website themes8.110 Ratings7.01 Ratings
Mobile optimization / responsive design9.310 Ratings8.563 Ratings
Publishing workflow9.98 Ratings7.573 Ratings
Form generator6.710 Ratings7.058 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.3
9 Ratings
2% below category average
Magnolia
7.5
69 Ratings
1% above category average
Content taxonomy8.28 Ratings7.663 Ratings
SEO support6.48 Ratings7.163 Ratings
Bulk management5.05 Ratings7.757 Ratings
Availability / breadth of extensions8.08 Ratings8.062 Ratings
Community / comment management8.86 Ratings6.951 Ratings
Best Alternatives
DiviMagnolia
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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User Ratings
DiviMagnolia
Likelihood to Recommend
9.8
(9 ratings)
8.1
(78 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(9 ratings)
Usability
9.4
(5 ratings)
8.0
(68 ratings)
Performance
-
(0 ratings)
8.5
(67 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
DiviMagnolia
Likelihood to Recommend
Elegant Themes
Divi is great if you build multiple websites for clients; however, I'm not sure it is cost-effective if you only make a single site.
Read full review
Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Read full review
Pros
Elegant Themes
  • It has a very easy-to-use and extremely complete block editor.
  • It offers many templates that you can use as a base for your website.
  • Customer service has been fast and effective whenever I have needed it.
  • Tiene un editor de bloques muy sencillo de usar y extremadamente completo.
  • Ofrece muchas plantillas que puedes utilizar como base para tu web.
  • La atención al cliente ha sido rápida y efectiva siempre que la he necesitado
Read full review
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Read full review
Cons
Elegant Themes
  • The load time of the builder could be faster. On some websites it takes a long time to load, and may crash the page. (I believe they've said they're working on this stability issue.)
  • Warnings on updates if they're difficult for some sites to run. I have one website that has crashed more than once from Divi's theme updates. I always back it up before the update so I restore the site, but this is still a bit of an inconvenience.
  • Integrated (or more clearly marked) tutorials within the builder. I migrate site maintenance and ownership to clients after the site is complete and some could use refreshers within the builder on what happens where i.e. the difference between a section, row, module.
Read full review
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
Read full review
Likelihood to Renew
Elegant Themes
No answers on this topic
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
Read full review
Usability
Elegant Themes
Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
Read full review
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
Read full review
Performance
Elegant Themes
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
Read full review
Support Rating
Elegant Themes
No answers on this topic
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Read full review
Alternatives Considered
Elegant Themes
I find Elementor very clunky and find Divi much more intuitive.
Also we purchased a lifetime license for Divi and can use it on unlimited websites, while Elementor there is a yearly subscription per site
Read full review
Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Read full review
Return on Investment
Elegant Themes
  • Higher conversion rate
  • Theres no needed more tools
  • Ive got rid of a CTA tool since with Divi i can make them. Is not that easy, but is functional
Read full review
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor