Divi vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Divi
Score 9.8 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.N/A
Magnolia
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Pricing
DiviMagnolia
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiviMagnolia
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
DiviMagnolia
Security
Comparison of Security features of Product A and Product B
Divi
8.3
3 Ratings
3% above category average
Magnolia
8.1
70 Ratings
1% above category average
Role-based user permissions8.33 Ratings8.170 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Divi
8.0
5 Ratings
4% above category average
Magnolia
8.0
69 Ratings
4% above category average
API7.35 Ratings8.462 Ratings
Internationalization / multi-language8.73 Ratings7.662 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Divi
8.8
5 Ratings
15% above category average
Magnolia
8.0
75 Ratings
5% above category average
WYSIWYG editor10.05 Ratings8.566 Ratings
Code quality / cleanliness9.34 Ratings8.466 Ratings
Admin section9.05 Ratings8.071 Ratings
Page templates9.05 Ratings8.973 Ratings
Library of website themes8.75 Ratings7.01 Ratings
Mobile optimization / responsive design9.75 Ratings8.564 Ratings
Publishing workflow8.03 Ratings7.574 Ratings
Form generator6.35 Ratings7.059 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Divi
7.9
5 Ratings
8% above category average
Magnolia
7.5
70 Ratings
2% above category average
Content taxonomy7.05 Ratings7.564 Ratings
SEO support8.35 Ratings7.164 Ratings
Bulk management8.53 Ratings7.858 Ratings
Availability / breadth of extensions8.04 Ratings8.063 Ratings
Community / comment management7.53 Ratings7.152 Ratings
Best Alternatives
DiviMagnolia
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiviMagnolia
Likelihood to Recommend
10.0
(5 ratings)
8.0
(79 ratings)
Likelihood to Renew
-
(0 ratings)
8.1
(9 ratings)
Usability
-
(0 ratings)
8.0
(69 ratings)
Performance
-
(0 ratings)
8.5
(68 ratings)
Support Rating
-
(0 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
DiviMagnolia
Likelihood to Recommend
Elegant Themes
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
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Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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Pros
Elegant Themes
  • Ease of use
  • Available elements
  • Customization possibilities
  • Access to pre-made resources
Read full review
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Read full review
Cons
Elegant Themes
  • SEO integration is not the best
  • Divi AI image generation can be improved
  • for some good modules (divi add ons) a licence need to be purchased
Read full review
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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Likelihood to Renew
Elegant Themes
No answers on this topic
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Usability
Elegant Themes
No answers on this topic
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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Performance
Elegant Themes
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Support Rating
Elegant Themes
No answers on this topic
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Alternatives Considered
Elegant Themes
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages. If they work on their interaction with other apps like Mailchimp or Hubspot, for example, or make the tool even more intuitive, i would give them 10 in everything.
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Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
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Return on Investment
Elegant Themes
  • It has allowed us to grow our web design business. Today we have an entire independent team that's focused on design and delivery. Production has gone up 40% and and revenue has increased.
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Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
ScreenShots

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.