TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score10 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    LeadCandy

    Score8 out of 10
    N/ALeadCandy is a lead generation and sales intelligence software - The vendor says it is powered by reliable business data, with 95% email accuracy guarantee. Key capabilities and benefits include: Find your target customers - 25 Million decision makers from 12 Million companies Deep search filters for Industry, Company Size, Revenue, Location, Titles, etc. Get full profile information, including verified email addresses,…

    $99

    per year

    Pricing
    D&B OptimizerLeadCandy
    Editions & Modules
    No answers on this topic
    Basic
    $99
    per year
    Standard
    $399
    per year
    Plus
    $599
    per year
    Gold
    $999
    per year
    Enterprise
    Contact
    Offerings
    Pricing Offerings
    D&B OptimizerLeadCandy
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Sign up with 5 free credits today. No credit card required. 1 credit = 1 verified email lookup. Pay only for correct emails.
    More Pricing Information
    Features
    D&B OptimizerLeadCandy
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and LeadCandy
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    LeadCandy
    9.0
    1 Ratings
    15% above category average
    Advanced search3.52 Ratings9.01 Ratings
    Identification of new leads5.12 Ratings9.01 Ratings
    List quality5.12 Ratings10.01 Ratings
    List upload/download8.02 Ratings10.01 Ratings
    Ideal customer targeting4.42 Ratings7.01 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and LeadCandy
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    LeadCandy
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and LeadCandy
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    8% below category average
    LeadCandy
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and LeadCandy
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    LeadCandy
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Best Alternatives
    D&B OptimizerLeadCandy
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerLeadCandy
    Likelihood to Recommend
    8.0
    (2 ratings)
    8.0
    (1 ratings)
    User Testimonials
    D&B OptimizerLeadCandy
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    LeadCandy
    LeadCandy is well suited in both the front and back of the office, along with the staff that is consistently involved in other activities around our school site. It is not as appropriate when the staff does not need to do a lot of searching for emails.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    LeadCandy
    • Speed- the process from start to finish is rather quick.
    • Innovative-there are a lot of features on LeadCandy that are not on other apps!
    • Remarkable- the feedback from the staff has only consisted of "how nice it is we’ve needed a program like this".
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    LeadCandy
    • Some older staff aren't as receptive to new products and softwares.
    • Had to relearn and teach staff- teaching the staff the new program is time consuming.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    LeadCandy
    They are similar in many ways, LeadBot uses conversations, not forms, so all of the lead qualifications you need to do can happen in real-time while someone is live on your website. LeadCandy instead helps you build and find people which then leads to conversations. I feel like LeadCandy is the complete package, where they help you from start to finish.
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    LeadCandy
    • Effectiveness- the amount of email lists we received in the database!
    • We've received the database quickly and efficiently.
    • Neatness of website and app- the website was easy to manage.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.