Maintaining a healthy database with NetProspex
August 02, 2016
Maintaining a healthy database with NetProspex
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetProspex
We use NetProspex's cleanse and enrich tool. We upload our marketing database, and the NetProspex tool compares our records to their own. They then help us fill in incomplete data that we have. It also flags items that could be potential problems for us, such as undeliverable email addresses. This helps increase the quality of information given to our sales team when they are nurtured enough to become marketing qualified leads.
- Data completion
- Data analysis
- Accuracy
- Sometimes missing records
- More complete data
- Healthy database
- More informed business calls
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.