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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dotdigital

    Score8.5 out of 10
    N/ADotdigital is a Marketing Automation platform for building automated customer journeys, managing customer data, and coordinating personalized campaigns across email, SMS, MMS, WhatsApp, mobile push, web, advertising, and retargeting channels. Its Cross-Channel Campaign Management capabilities help marketing teams plan, execute, and analyze campaigns across customer touchpoints.N/A

    WATI.io

    Score8.9 out of 10
    N/AWATI is a SaaS platform that helps businesses communicate with their customers through customer engagement software built on WhatsApp’s Business API. With it, businesses can conduct personalized conversations, be accessible and engage with customers in real-time.

    $49

    per month

    Pricing
    DotdigitalWATI.io
    Editions & Modules
    No answers on this topic
    Standard
    $49
    per month
    Professional
    $98
    per month
    Offerings
    Pricing Offerings
    DotdigitalWATI.io
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    DotdigitalWATI.io
    Considered Both Products
    Dotdigital EMEA Limited
    No answer on this topic
    WATI.io
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
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    DotdigitalWATI.io
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    Score9.1 out of 10
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    SAP Service Cloud
    Score8.5 out of 10
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    User Ratings
    DotdigitalWATI.io
    Likelihood to Recommend
    7.9
    (6 ratings)
    8.0
    (1 ratings)
    Usability
    7.3
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    DotdigitalWATI.io
    Likelihood to Recommend
    Dotdigital EMEA Limited
    DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.
    Incentivized
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    WATI.io
    If your userbase is small. Want to set up and start using the system quickly, then go for Wati.io. Easy setup, integration with google sheets, chrome extension, Zapier, Woo-Commerce, an option of the no-code chatbot, etc. will ease up too much work. Pricing-wise, it's costlier than other tools. Also, it's for WhatsApp only. IF you want to do the same with Instagram or Facebook, or LinkedIn, then it will not be possible on Wati.io.
    Incentivized
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    Pros
    Dotdigital EMEA Limited
    • Email Campaigns are simple and easy to crease
    • We use the SMS to alert our customers to any technical issues
    • Good support from account managers
    Incentivized
    Read full review
    WATI.io
    • Segmented campaigns.
    • Easy to access documents for developers.
    • Integrations with other tools.
    Incentivized
    Read full review
    Cons
    Dotdigital EMEA Limited
    • API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
    • The API set is very limited in general.
    • The API set is very limited in general
    Incentivized
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    WATI.io
    • Open marketplace for integrations.
    • Inclusion of the social platforms like Facebook, LinkedIn & Instagram.
    Incentivized
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    Usability
    Dotdigital EMEA Limited
    DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.
    Incentivized
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    WATI.io
    No answers on this topic
    Alternatives Considered
    Dotdigital EMEA Limited
    DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.
    Incentivized
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    WATI.io
    Wati.io is easy and quick to set up and start using it. No need for any technical person. Also, reviews of other users led us to select Wati.io.
    Incentivized
    Read full review
    Return on Investment
    Dotdigital EMEA Limited
    • Maintenance costs due to integration limits.
    • API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
    • In general, a raise of costs in the IT compartment, while it can benefit marketing.
    Incentivized
    Read full review
    WATI.io
    • Quick setup gave us good advantage.
    • Easy to use, no need of any technical knowledge.
    Incentivized
    Read full review
    ScreenShots