dotMailer vs. Emarsys

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
dotMailer
Score 8.0 out of 10
N/A
N/A
$150
per month
Emarsys
Score 7.6 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Pricing
dotMailerEmarsys
Editions & Modules
Growth
$150.00
per month
Professional
$500.00
per month
No answers on this topic
Offerings
Pricing Offerings
dotMailerEmarsys
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Features
dotMailerEmarsys
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
dotMailer
9.0
1 Ratings
10% above category average
Emarsys
6.6
8 Ratings
16% below category average
WYSIWYG email editor9.01 Ratings7.06 Ratings
Dynamic content9.01 Ratings7.96 Ratings
Ability to test dynamic content9.01 Ratings4.17 Ratings
Mobile optimization9.01 Ratings6.17 Ratings
Email deliverability reporting9.01 Ratings6.68 Ratings
List management9.01 Ratings4.68 Ratings
Triggered drip sequences9.01 Ratings7.75 Ratings
Landing pages00 Ratings8.03 Ratings
A/B testing00 Ratings7.17 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
dotMailer
-
Ratings
Emarsys
6.5
5 Ratings
17% below category average
Lead nurturing automation00 Ratings6.15 Ratings
Lead scoring and grading00 Ratings7.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
dotMailer
-
Ratings
Emarsys
6.9
8 Ratings
8% below category average
Dashboards00 Ratings7.58 Ratings
Standard reports00 Ratings7.08 Ratings
Custom reports00 Ratings6.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
dotMailer
-
Ratings
Emarsys
6.8
7 Ratings
11% below category average
API00 Ratings6.57 Ratings
Role-based workflow & approvals00 Ratings6.14 Ratings
Customizability00 Ratings5.67 Ratings
Integration with Salesforce.com00 Ratings7.14 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.02 Ratings
Best Alternatives
dotMailerEmarsys
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
dotMailerEmarsys
Likelihood to Recommend
9.0
(2 ratings)
7.4
(11 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
dotMailerEmarsys
Likelihood to Recommend
dotMailer
Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
dotMailer
  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
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Cons
dotMailer
  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
dotMailer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
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SAP
We have no intention of changing Emarsys
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Alternatives Considered
dotMailer
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
dotMailer
  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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