A game changer in the research process but it still freezes
September 16, 2025
A game changer in the research process but it still freezes

Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Dovetail
We use Dovetail to both analyze and parse through our user testing results and also as a research repository. We have to handwrite our notes and so we transcribe the items, then tag them by topic (we create for our team), group them by type (usually starting with the AI then manually updating and refining), then create insights. The insights AI feature is an ok start but doesn't work as well on our data set because of the handwritten notes. We use that as reference but then make our own. The AI ones are usually too general. We do things like Task completion rate and likert scales outside of Dovetail (in Excel) and create the final report in word. There is not enough functionality in Dovetail for either of those use cases and when working with a teammate it tends to freeze.
Pros
- Tagging with a teammate. This is great for general topics and tracking trends for later analyze. We usually cross tag by sentiment + topic from our testing session. Creates a system that can be used by multiple people.
- User repository. For each interview we create a new user or cross reference if existing. This helps us keep track of who we have talked to across sessions and helpful if we want to see the change in responses for various features as we move through the app development process.
- Having all the tag options in the insights. I like having the columns where we can mark it by progress, type, user working on it, status, etc.
Cons
- The filters on the insights don't stay. I will set something to sort by A-Z and then it resets when I leave the page. This wouldn't be an issue if I didn't have to reset the page so much. Dovetail will freeze and make me refresh.
- The highlights pages freezes when 2 people try to work on it and there is a medium amount of tags.
- It would be nice to have an option to see not only if a tag was added to the current highlight board but if its been added to a board at all. We usually do a page per topic and sometimes there is cross reference so we manually have to double check sometimes.
- I don't love the new layout for hiding the filters bar especially on the data page. I had a template that filtered by "planning docs" vs" interview docs" and at first glance looked like I lost the interview ones. The old layout was better.
- Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
- The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
They only work so-so for our data sets. I think the AI is geared towards users with videos and we don't have that because of our customer base. I think the AI also makes assumptions that sometimes I don't trust and that's because they are pulling it from data/notes from testing sessions, where they don't have the whole context (we are doing user testing using prod applications or interactive prototypes so verbal feedback is given but no image is included in Dovetail). The only thing that it has helped us/where my team users the AI feature is the sorting of the tags on the highlight board. However, we still have to go back and sort more because again it's missing information and is not good at grouping by theme (the tags with ok as a start).
My team is small (for my project not company) and so it has helped for us on that smaller scale but only to the design team level.
Do you think Dovetail delivers good value for the price?
Not sure
Are you happy with Dovetail's feature set?
Yes
Did Dovetail live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Dovetail go as expected?
I wasn't involved with the implementation phase
Would you buy Dovetail again?
Yes

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