TrustRadius

Drawbridge (discontinued) vs. Identity Matrix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
Identity Matrix
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look…
$149
per month
Pricing
Drawbridge (discontinued)Identity Matrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Drawbridge (discontinued)Identity Matrix
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Drawbridge (discontinued)Identity Matrix
Best Alternatives
Drawbridge (discontinued)Identity Matrix
Small Businesses
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Medium-sized Companies
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Lead Forensics
Lead Forensics
Score 9.0 out of 10
Enterprises
Treasure Data
Treasure Data
Score 9.0 out of 10
Treasure Data
Treasure Data
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Drawbridge (discontinued)Identity Matrix
Likelihood to Recommend
2.0
(1 ratings)
-
(0 ratings)
User Testimonials
Drawbridge (discontinued)Identity Matrix
Likelihood to Recommend
Discontinued Products
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Verified User
Anonymous
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Identity Matrix
No answers on this topic
Pros
Discontinued Products
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Verified User
Anonymous
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Identity Matrix
No answers on this topic
Cons
Discontinued Products
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Verified User
Anonymous
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Identity Matrix
No answers on this topic
Alternatives Considered
Discontinued Products
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Verified User
Anonymous
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Identity Matrix
No answers on this topic
Return on Investment
Discontinued Products
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Verified User
Anonymous
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Identity Matrix
No answers on this topic
ScreenShots

Identity Matrix Screenshots

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