eGrabber eMail-Prospector vs. Fliptop (Discontinued Product)

The Tool is best suited for assessing quality of data in terms of the likelihood that you will be able to get in touch with the person. The Tool regularly updates to ensure that there are no issues when working with Linkedin. The customer service team is always available to offer support and regularly provide guidance with updates. The Tool pulls all forms of contact information ranging from contacts' emails to phone number and everything in between. The Tool is highly intuitive and thus, easy to use.

1. Be sure to specify and understand the impact on your model when looking at volume versus value factors. 2. Ask all your potential vendors about set-up costs and time. 3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together. 4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.

• It is easy to use.
• It scours the internet for data.
• You can usually get the prospect's work email.

Incentivized

• Listening to customers - very responsive customer success team.
• Working with customers to build the most predictable model.
• Easy to set up and get useful reporting quickly.

• I have not found anything that needs to be improved on.

• A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
• Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)

We have used Atomic Email Hunter for quite a bit, but this is a manual task and takes more time to accomplish the same thing with lower probabilities of success. eGrabber just is a lot more powerful but also a bit more pricy. But to us it is worth its weight in gold.

Incentivized

We pushed Fliptop through to preferred vendor because (at that time):

• Fast set up time with zero cost
• Public appexchange listing (passed salesforce security)
• Demonstrated best understanding of our requirements

• Allowed us to save hours on data mining for a large scale campaign.
• Curated the quality of data for us minimize the time we would've had to take doing that ourselves.

• Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
• We have identified the key market segments that drove over 50% of our growth last year.
• Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.