Elastic Email vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Elastic Email
Score 8.0 out of 10
N/A
Elastic Email is an email delivery service for transactional emailing.
$18
per month
Twilio SendGrid
Score 6.9 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Elastic EmailTwilio SendGrid
Editions & Modules
Marketing
$18
per month
Marketing Pro
$60
per month
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Elastic EmailTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Elastic EmailTwilio SendGrid
Features
Elastic EmailTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Elastic Email
-
Ratings
Twilio SendGrid
7.0
50 Ratings
12% below category average
WYSIWYG email editor00 Ratings8.437 Ratings
Dynamic content00 Ratings6.840 Ratings
Ability to test dynamic content00 Ratings5.238 Ratings
Landing pages00 Ratings8.024 Ratings
A/B testing00 Ratings8.530 Ratings
Mobile optimization00 Ratings8.238 Ratings
Email deliverability reporting00 Ratings6.350 Ratings
List management00 Ratings6.044 Ratings
Triggered drip sequences00 Ratings5.924 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Elastic Email
-
Ratings
Twilio SendGrid
6.8
50 Ratings
11% below category average
Dashboards00 Ratings6.048 Ratings
Standard reports00 Ratings6.648 Ratings
Custom reports00 Ratings7.831 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Elastic Email
-
Ratings
Twilio SendGrid
8.1
12 Ratings
2% above category average
URL Validation00 Ratings7.511 Ratings
Link Tracking00 Ratings7.712 Ratings
Image Validation00 Ratings8.49 Ratings
Inbox Display00 Ratings7.811 Ratings
Email Accessibility Tools00 Ratings8.412 Ratings
Spelling and Grammar Check00 Ratings8.09 Ratings
Spam Testing00 Ratings8.011 Ratings
Email Previews00 Ratings8.812 Ratings
Best Alternatives
Elastic EmailTwilio SendGrid
Small Businesses
Mailjet
Mailjet
Score 8.3 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Mailjet
Mailjet
Score 8.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
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User Ratings
Elastic EmailTwilio SendGrid
Likelihood to Recommend
8.0
(3 ratings)
6.0
(61 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
6.3
(8 ratings)
Support Rating
10.0
(1 ratings)
3.0
(9 ratings)
User Testimonials
Elastic EmailTwilio SendGrid
Likelihood to Recommend
Elastic Email
Email Elastic is best suited in cases when we need to send bulk emails and campaigns. It provides features such as scheduling campaigns and automating fast delivery of emails; the trial version also provides many features that can be used by a new user. Email Elastic is less suited for small companies with a smaller number of clients or contacts.
Read full review
Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
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Pros
Elastic Email
  • High Deliverability Rate Across Most Email Providers
  • Generous Free Plan for Those Just Getting Started
  • Fair, Competitive Pricing & Plans/Limits
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Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Elastic Email
  • I wish they didn't have such a strict requirement regarding their "opt out" links in emails. I totally understand why they do this, but there are use cases, such as one to one personal emails between individuals, where this is annoying. However, it's something I'm willing to live with for the greater good.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Elastic Email
No answers on this topic
Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
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Support Rating
Elastic Email
I have not had any issues with Elastic Email that have required reaching out to support, so I can't speak to the quality of their customer support. The help documents were well written and presented, though, and I would imagine that anyone with issues would receive satisfactory assistance in a timely manner.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Elastic Email
Email elastic is a cost-effective, fast, and reliable platform for sending bulk emails and promoting campaigns, it provides good features even for the new user, while Blaze Verify pricing is a bit high, and a new user would not be able to access all the features. Hence clearly, Elastic email leads the position when compared to Blaze Verify.
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Return on Investment
Elastic Email
  • With a very modest outlay, we achieve features and functions that cost larger companies a lot of money.
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Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
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