TrustRadius

Entendo vs. Microsoft Power BI

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entendo
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…
$29
per month per organization
Microsoft Power BI
Score 8.5 out of 10
N/A
Microsoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.
$168
per year per user
Pricing
EntendoMicrosoft Power BI
Editions & Modules
Free
$0
one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
Starter
$29
per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
Pro
$69
per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
Business
$149
per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
Enterprise
tbd
per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
Power BI Pro
$14
per month (billed annually) per user
Power BI Premium
$24
per month (billed annually) per user
Offerings
Pricing Offerings
EntendoMicrosoft Power BI
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.Power BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.
More Pricing Information
Community Pulse
EntendoMicrosoft Power BI
Features
EntendoMicrosoft Power BI
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
8.2
198 Ratings
0% above category average
Pixel Perfect reports00 Ratings8.2169 Ratings
Customizable dashboards00 Ratings8.7197 Ratings
Report Formatting Templates00 Ratings7.8180 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
7.9
196 Ratings
2% below category average
Drill-down analysis00 Ratings8.3193 Ratings
Formatting capabilities00 Ratings7.7193 Ratings
Integration with R or other statistical packages00 Ratings7.4143 Ratings
Report sharing and collaboration00 Ratings8.3191 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
8.0
189 Ratings
3% below category average
Publish to Web00 Ratings8.1179 Ratings
Publish to PDF00 Ratings7.9174 Ratings
Report Versioning00 Ratings7.7145 Ratings
Report Delivery Scheduling00 Ratings8.3148 Ratings
Delivery to Remote Servers00 Ratings7.9111 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
7.7
189 Ratings
4% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.3183 Ratings
Location Analytics / Geographic Visualization00 Ratings8.1168 Ratings
Predictive Analytics00 Ratings7.3138 Ratings
Pattern Recognition and Data Mining00 Ratings7.339 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
8.4
180 Ratings
1% below category average
Multi-User Support (named login)00 Ratings8.7169 Ratings
Role-Based Security Model00 Ratings8.2148 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.2160 Ratings
Report-Level Access Control00 Ratings8.249 Ratings
Single Sign-On (SSO)00 Ratings8.6141 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
7.9
162 Ratings
1% above category average
Responsive Design for Web Access00 Ratings7.6152 Ratings
Mobile Application00 Ratings7.5133 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.9155 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Entendo
-
Ratings
Microsoft Power BI
7.6
116 Ratings
2% below category average
REST API00 Ratings7.9104 Ratings
Javascript API00 Ratings7.585 Ratings
iFrames00 Ratings8.055 Ratings
Java API00 Ratings6.869 Ratings
Themeable User Interface (UI)00 Ratings7.491 Ratings
Customizable Platform (Open Source)00 Ratings8.444 Ratings
Best Alternatives
EntendoMicrosoft Power BI
Small Businesses
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Score 8.6 out of 10
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Score 8.6 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
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Score 9.5 out of 10
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User Ratings
EntendoMicrosoft Power BI
Likelihood to Recommend
-
(0 ratings)
8.5
(197 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(3 ratings)
Usability
-
(0 ratings)
8.3
(113 ratings)
Support Rating
-
(0 ratings)
10.0
(52 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
EntendoMicrosoft Power BI
Likelihood to Recommend
Sozo Data Ltda
No answers on this topic
Microsoft
Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
Verified User
Anonymous
Read full review
Pros
Sozo Data Ltda
No answers on this topic
Microsoft
  • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
  • Constant updates (this is both good and bad at times).
  • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
Verified User
Anonymous
Read full review
Cons
Sozo Data Ltda
No answers on this topic
Microsoft
  • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
  • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
  • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
  • Would like to export each page or chart as an image.
SM
Sherri MacCheyne
Director, Strategic Operations
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Likelihood to Renew
Sozo Data Ltda
No answers on this topic
Microsoft
Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
David Jensen | TrustRadius Reviewer
David Jensen
Operations Manager, Customer Success
Read full review
Usability
Sozo Data Ltda
No answers on this topic
Microsoft
Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
Verified User
Anonymous
Read full review
Support Rating
Sozo Data Ltda
No answers on this topic
Microsoft
It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
JM
Jose-Angel Mangas
Global Digital Operations Manager - BA Electrification
Read full review
Implementation Rating
Sozo Data Ltda
No answers on this topic
Microsoft
It was integrated with our erp easily and was accessible on cloud.
Anuj Sant | TrustRadius Reviewer
Anuj Sant
Senior buyer
Read full review
Alternatives Considered
Sozo Data Ltda
No answers on this topic
Microsoft
Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
TI
Tanner Ingalls
Data Product Manager & Data Scientist
Read full review
Return on Investment
Sozo Data Ltda
No answers on this topic
Microsoft
  • Power BI usage reduced the effort of analytical reports creation by about 80%
  • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
  • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
Verified User
Anonymous
Read full review
ScreenShots

Entendo Screenshots

Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases — PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question: "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

Microsoft Power BI Screenshots

Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow