TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Entendo

    N/A
    Mid-Size Companies (51-1,000 employees)
    Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…

    $29

    per month per organization

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $168

    per year per user

    Pricing
    EntendoMicrosoft Power BI
    Editions & Modules
    Free
    $0
    one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
    Starter
    $29
    per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
    Pro
    $69
    per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
    Business
    $149
    per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
    Enterprise
    tbd
    per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
    Power BI Pro
    $14
    per month (billed annually) per user
    Power BI Premium
    $24
    per month (billed annually) per user
    Offerings
    Pricing Offerings
    EntendoMicrosoft Power BI
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.Power BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.
    More Pricing Information
    Community Pulse
    EntendoMicrosoft Power BI
    Considered Both Products
    Sozo Data Ltda
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    110 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    103 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    112 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    69 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    73 Answers
    Features
    EntendoMicrosoft Power BI
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    8.1
    198 Ratings
    1% below category average
    Pixel Perfect reports00 Ratings8.1169 Ratings
    Customizable dashboards00 Ratings8.6197 Ratings
    Report Formatting Templates00 Ratings7.7180 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    7.9
    196 Ratings
    1% below category average
    Drill-down analysis00 Ratings8.4193 Ratings
    Formatting capabilities00 Ratings7.7193 Ratings
    Integration with R or other statistical packages00 Ratings7.4143 Ratings
    Report sharing and collaboration00 Ratings8.2191 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    7.9
    189 Ratings
    4% below category average
    Publish to Web00 Ratings8.1179 Ratings
    Publish to PDF00 Ratings7.7174 Ratings
    Report Versioning00 Ratings7.7145 Ratings
    Report Delivery Scheduling00 Ratings8.3148 Ratings
    Delivery to Remote Servers00 Ratings7.9111 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    7.7
    189 Ratings
    4% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.3183 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.1168 Ratings
    Predictive Analytics00 Ratings7.2138 Ratings
    Pattern Recognition and Data Mining00 Ratings7.339 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    8.3
    180 Ratings
    2% below category average
    Multi-User Support (named login)00 Ratings8.6169 Ratings
    Role-Based Security Model00 Ratings8.1148 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.1160 Ratings
    Report-Level Access Control00 Ratings8.149 Ratings
    Single Sign-On (SSO)00 Ratings8.5141 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    7.9
    162 Ratings
    2% above category average
    Responsive Design for Web Access00 Ratings7.6152 Ratings
    Mobile Application00 Ratings7.5133 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.8155 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Entendo and Microsoft Power BI
    Feature
    Entendo
    -
    Ratings
    Microsoft Power BI
    7.6
    116 Ratings
    2% below category average
    REST API00 Ratings7.7104 Ratings
    Javascript API00 Ratings7.485 Ratings
    iFrames00 Ratings8.055 Ratings
    Java API00 Ratings6.769 Ratings
    Themeable User Interface (UI)00 Ratings7.391 Ratings
    Customizable Platform (Open Source)00 Ratings8.444 Ratings
    Best Alternatives
    EntendoMicrosoft Power BI
    Small Businesses
    Cyfe
    Score4 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EntendoMicrosoft Power BI
    Likelihood to Recommend
    -
    (0 ratings)
    8.6
    (199 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.6
    (3 ratings)
    Usability
    -
    (0 ratings)
    8.3
    (115 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (52 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.5
    (82 ratings)
    Data Sources
    -
    (0 ratings)
    9.0
    (81 ratings)
    User Testimonials
    EntendoMicrosoft Power BI
    Likelihood to Recommend
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Pros
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Cons
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Likelihood to Renew
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Usability
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Support Rating
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Implementation Rating
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Alternatives Considered
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Return on Investment
    Sozo Data Ltda
    No answers on this topic
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    ScreenShots

    Entendo Screenshots

    Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow