Entendo vs. Tableau Desktop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Entendo
Score 0.0 out of 10
Mid-Size Companies (51-1,000 employees)
Entendo is a conversational business intelligence platform that turns plain-language questions into charts and numbers — without SQL, BI specialists, or weeks of setup. Built for Brazilian mid-market companies (50–300 employees), Entendo connects directly with XSLX/CSV to PostgreSQL, MySQL , SQL Server and Oracle databases — typically behind ERPs such as Totvs Protheus, SAP Business One, Bling, or Omie — and lets any decision-maker ask a question in natural language and get an answer in…
$29
per month per organization
Tableau Desktop
Score 8.5 out of 10
N/A
Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.
$1,380
per year (purchased via a Creator license)
Pricing
EntendoTableau Desktop
Editions & Modules
Free
$0
one-time fee Up to 5 users 30 free queries CSV / Excel upload Agents: Chart, Table Exports (CSV, PDF, PNG)
Starter
$29
per month Up to 15 users 80 queries / month SQL, Postgres, Sheets connection Basic Analytics Agent Dashboard Sharing
Pro
$69
per month Up to 40 users 200 queries / month Prediction Agent (Forecast) Full Analytics Agent Prompt audit logs
Business
$149
per month Up to 100 users 500 queries / month Execution priority Embedded Analytics Optional contract
Enterprise
tbd
per month Custom Full control: your cloud, your rules, your data. Unlimited users SSO / SAML Custom SLA BYOK (bring your own AI key)
Tableau Creator License
$115
per month (billed annually) per user
Offerings
Pricing Offerings
EntendoTableau Desktop
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsEntendo is priced per workspace, not per seat. A 40-person data team on the Pro plan pays the equivalent of ~$1.75 per user per month. Query quotas refer to natural-language questions asked to the AI agents. Traditional dashboard views, chart interactions, drill-downs, cross-filters, report sharing, and data exports (CSV, PDF, PNG) are unlimited on all plans, including Free. Plan capabilities scale as follows: - Free (R$0 / ~$0): 5 users, 30 queries/month. CSV and Excel file upload only. Includes Chart Agent and Table Agent. Exports in CSV, PDF, PNG. - Starter (R$149 / ~$29): 15 users, 80 queries/month. Adds database connectors (PostgreSQL, MySQL, SQL Server, Oracle, Google Sheets). Adds Basic Analytics Agent. Adds Dashboard Sharing. - Pro (R$349 / ~$69, most popular): 40 users, 200 queries/month. Adds Prediction Agent (time-series forecasting with ARIMA and Holt-Winters). Upgrades to Full Analytics Agent. Adds prompt audit logs for governance and compliance. - Business (R$749 / ~$149): 100 users, 500 queries/month. Adds query execution priority, Embedded Analytics (iframe/embed in third-party applications), and optional annual contract terms. - Enterprise (custom): Unlimited users, custom query quotas, on-premise or hybrid deployment, BYOK (Bring Your Own Key) for LLM providers including OpenAI, Anthropic, and Google Gemini, SSO, audit trails, LGPD compliance, and SLA. Note on currency: Entendo is a Brazilian product and billing is currently available in Brazilian Reais (BRL) only. USD prices shown in this listing are approximate conversions at R$5.00 per USD and are provided for reference. Actual billed amounts are R$149 (Starter), R$349 (Pro), and R$749 (Business) per month.All pricing plans are billed annually. A Creator license includes Tableau Desktop, Tableau Prep Builder, and Tableau Pulse. Discounts sometimes available for volume.
More Pricing Information
Community Pulse
EntendoTableau Desktop
Features
EntendoTableau Desktop
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
8.4
175 Ratings
3% above category average
Pixel Perfect reports00 Ratings8.0145 Ratings
Customizable dashboards00 Ratings9.2174 Ratings
Report Formatting Templates00 Ratings8.1151 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
8.4
172 Ratings
5% above category average
Drill-down analysis00 Ratings8.5167 Ratings
Formatting capabilities00 Ratings8.4170 Ratings
Integration with R or other statistical packages00 Ratings8.0126 Ratings
Report sharing and collaboration00 Ratings8.5165 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
8.4
166 Ratings
2% above category average
Publish to Web00 Ratings8.0155 Ratings
Publish to PDF00 Ratings8.1154 Ratings
Report Versioning00 Ratings8.4120 Ratings
Report Delivery Scheduling00 Ratings8.5128 Ratings
Delivery to Remote Servers00 Ratings8.878 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
8.3
164 Ratings
4% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.5162 Ratings
Location Analytics / Geographic Visualization00 Ratings8.5156 Ratings
Predictive Analytics00 Ratings8.6131 Ratings
Pattern Recognition and Data Mining00 Ratings7.67 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
9.0
149 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.0145 Ratings
Role-Based Security Model00 Ratings9.0125 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.8136 Ratings
Report-Level Access Control00 Ratings9.110 Ratings
Single Sign-On (SSO)00 Ratings9.283 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
7.9
141 Ratings
2% above category average
Responsive Design for Web Access00 Ratings8.7130 Ratings
Mobile Application00 Ratings7.4101 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.4122 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Entendo
-
Ratings
Tableau Desktop
7.7
67 Ratings
0% below category average
REST API00 Ratings8.259 Ratings
Javascript API00 Ratings7.653 Ratings
iFrames00 Ratings6.751 Ratings
Java API00 Ratings8.148 Ratings
Themeable User Interface (UI)00 Ratings7.254 Ratings
Customizable Platform (Open Source)00 Ratings8.248 Ratings
User Ratings
EntendoTableau Desktop
Likelihood to Recommend
-
(0 ratings)
9.0
(204 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(41 ratings)
Usability
-
(0 ratings)
8.3
(73 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
8.0
(10 ratings)
Support Rating
-
(0 ratings)
1.0
(57 ratings)
In-Person Training
-
(0 ratings)
9.4
(4 ratings)
Online Training
-
(0 ratings)
8.0
(5 ratings)
Implementation Rating
-
(0 ratings)
8.0
(34 ratings)
Configurability
-
(0 ratings)
7.0
(3 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(4 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
EntendoTableau Desktop
Likelihood to Recommend
Sozo Data Ltda
No answers on this topic
Tableau
The best scenario is definitely to collect data from several sources and create dedicated dashboards for specific recipients. However, I miss the possibility of explaining these reports in more detail. Sometimes, we order a report, and after half a year, we don't remember the meaning of some data (I know it's our fault as an organization, but the tool could force better practices).
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Pros
Sozo Data Ltda
No answers on this topic
Tableau
  • An excellent tool for data visualization, it presents information in an appealing visual format—an exceptional platform for storing and analyzing data in any size organization.
  • Through interactive parameters, it enables real-time interaction with the user and is easy to learn and get support from the community.
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Cons
Sozo Data Ltda
No answers on this topic
Tableau
  • Pricing should be more user-friendly and usage-driven
  • Making edits to the production reports is fairly tough and has a vast scope of additional capabilities
  • Tableau Desktop should be able to differentiate itself from the Tableau server else there is no major meaning of two different products being offered
Read full review
Likelihood to Renew
Sozo Data Ltda
No answers on this topic
Tableau
Our use of Tableau Desktop is still fairly low, and will continue over time. The only real concern is around cost of the licenses, and I have mentioned this to Tableau and fully expect the development of more sensible models for our industry. This will remove any impediment to expansion of our use.
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Usability
Sozo Data Ltda
No answers on this topic
Tableau
Tableau Desktop has proven to be a lifesaver in many situations. Once we've completed the initial setup, it's simple to use. It has all of the features we need to quickly and efficiently synthesize our data. Tableau Desktop has advanced capabilities to improve our company's data structure and enable self-service for our employees.
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Reliability and Availability
Sozo Data Ltda
No answers on this topic
Tableau
When used as a stand-alone tool, Tableau Desktop has unlimited uptime, which is always nice. When used in conjunction with Tableau Server, this tool has as much uptime as your server admins are willing to give it. All in all, I've never had an issue with Tableau's availability.
Read full review
Performance
Sozo Data Ltda
No answers on this topic
Tableau
Tableau Desktop's performance is solid. You can really dig into a large dataset in the form of a spreadsheet, and it exhibits similarly good performance when accessing a moderately sized Oracle database. I noticed that with Tableau Desktop 9.3, the performance using a spreadsheet started to slow around 75K rows by about 60 columns. This was easily remedied by creating an extract and pushing it to Tableau Server, where performance went to lightning fast
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Support Rating
Sozo Data Ltda
No answers on this topic
Tableau
Tableau support has been extremely responsive and willing to help with all of our requests. They have assisted with creating advanced analysis and many different types of custom icons, data formatting, formulas, and actions embedded into graphs. Tableau offers a weekly presentation of features and assists with internal company projects.
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In-Person Training
Sozo Data Ltda
No answers on this topic
Tableau
It is admittedly hard to train a group of people with disparate levels of ability coming in, but the software is so easy to use that this is not a huge problem; anyone who can follow simple instructions can catch up pretty quickly.
Read full review
Online Training
Sozo Data Ltda
No answers on this topic
Tableau
I think the training was good overall, but it was maybe stating the obvious things that a tech savvy young engineer would be able to pick up themselves too. However, the example work books were good and Tableau web community has helped me with many problems
Read full review
Implementation Rating
Sozo Data Ltda
No answers on this topic
Tableau
Again, training is the key and the company provides a lot of example videos that will help users discover use cases that will greatly assist their creation of original visualizations. As with any new software tool, productivity will decline for a period. In the case of Tableau, the decline period is short and the later gains are well worth it.
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Alternatives Considered
Sozo Data Ltda
No answers on this topic
Tableau
I have used Power BI as well, the pricing is better, and also training costs or certifications are not that high. Since there is python integration in Power BI where I can use data cleaning and visualizing libraries and also some machine learning models. I can import my python scripts and create a visualization on processed data.
Read full review
Scalability
Sozo Data Ltda
No answers on this topic
Tableau
Tableau Desktop's scaleability is really limited to the scale of your back-end data systems. If you want to pull down an extract and work quickly in-memory, in my application it scaled to a few tens of millions of rows using the in-memory engine. But it's really only limited by your back-end data store if you have or are willing to invest in an optimized SQL store or purpose-built query engine like Veritca or Netezza or something similar.
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Return on Investment
Sozo Data Ltda
No answers on this topic
Tableau
  • Tableau was acquired years ago, and has provided good value with the content created.
  • Ongoing maintenance costs for the platform, both to maintain desktop and server licensing has made the continuing value questionable when compared to other offerings in the marketplace.
  • Users have largely been satisfied with the content, but not with the overall performance. This is due to a combination of factors including the performance of the Tableau engines as well as development deficiencies.
Read full review
ScreenShots

Entendo Screenshots

Screenshot of Entendo's landing page, which introduces the product's core promise: Ask. We  understand. Users type any business question in plain language and get the answer instantly — with charts, context, and reasoning — no SQL, no IT tickets, no waiting for the BI team.Screenshot of where users can upload a spreadsheet or CSV, connect their own SQL database (PostgreSQL, MySQL, SQL Server, Oracle), or sync tables from a cloud service like Google Sheets. File  upload is the recommended path for first-time users who want to evaluate the product on their own data before connecting production systems.Screenshot of where Entendo connects directly to existing production databases —   PostgreSQL, MySQL, SQL Server, and Oracle — using read-only credentials you control. The architecture is read-only by design with  four layers of SQL sanitization, so the AI agents can never write, update, or delete data.Screenshot of the conversational interface, which delivers analysis as a complete answer. In this view, the AI is responding about a pessimistic scenario: a revenue line chart on top, headline KPIs in the middle (current revenue, scenario impact, variation percentage), and a comparative bar chart at the bottom. Everything is generated live from the connected database.Screenshot of the Business Analytics Agent responding to a real question:   "show me an analysis of the actions being continuously taken to grow revenue by 30%." Instead of dumping a chart, the agent delivers a   structured diagnosis — overall picture, central problem, root-cause hypothesis, and concrete actions — grounded in the user's own data.Screenshot of an AI generated chart that can be pinned to a dashboard with a click. This example shows a wholesale operations dashboard with four views: weekly sales by day, top products by unit, critical stock   products, and inventory turnover ratio. Dashboards are shareable across the workspace, so the whole team sees the same numbers.