TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Epom

    Score10 out of 10
    N/AEpom is a family of ad tech products designed for meaningful advertising. Epom’s main products are Epom Ad Server for direct advertising, Epom Market and Epom White Label DSP for programmatic.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    EpomMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EpomMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EpomMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Epom and Magnite
    Feature
    Epom
    9.1
    4 Ratings
    21% above category average
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer9.04 Ratings7.02 Ratings
    DSP integration9.24 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Epom and Magnite
    Feature
    Epom
    10.0
    4 Ratings
    24% above category average
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation10.04 Ratings8.02 Ratings
    Ad deployment10.04 Ratings8.02 Ratings
    Display advertising10.04 Ratings8.02 Ratings
    Ad display and retargeting segmentation10.04 Ratings8.02 Ratings
    Sequence targeting10.04 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Epom and Magnite
    Feature
    Epom
    9.8
    4 Ratings
    23% above category average
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards10.04 Ratings8.02 Ratings
    Ad performance reports9.04 Ratings7.02 Ratings
    Ad conversion tracking9.84 Ratings7.02 Ratings
    Ad attribution reporting10.04 Ratings8.01 Ratings
    Cross-channel ad management10.04 Ratings8.02 Ratings
    Ad forecasting and optimization10.04 Ratings6.01 Ratings
    Best Alternatives
    EpomMagnite
    Small Businesses
    AdRoll
    Score3.7 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EpomMagnite
    Likelihood to Recommend
    10.0
    (6 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    EpomMagnite
    Likelihood to Recommend
    Epom
    I started using Epom for its multi-platform capabilities, as I needed a network which would allow managing desktop and mobile ad inventory simultaneously. Epom works with desktop, mobile web, video, and mobile app ads, all within one account. It is really convenient when it comes to analytics - Epom delivers combined data, providing the whole picture on your ad campaigns. Advanced targeting and real-time statistics are another great advantage
    Read full review
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    Epom
    • Offers detailed reporting and analytics, providing insights into campaign performance.
    • Epom Ad Server offers faster ad serving times
    • Extended customization and targeting options
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    Epom
    • The user interface has a lot of functionality, but is not always user-friendly.
    • Hardly any predefined analytics templates available. Even some of the obvious dashboards and filters must be created manually.
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Likelihood to Renew
    Epom
    A combination of useful features for publishers and advertisers turns Epom into a very universal ad network with diverse functionality. It is a great solution for multi-platform advertising.
    Read full review
    Magnite (Rubicon Project)
    No answers on this topic
    Alternatives Considered
    Epom
    Epom supports various ad formats, providing us with options for display ads, video ads, in-apps, native ads, and more. We also like the flexibility and customization options that Epom provides for businesses regarding specific requirements, allowing us to tailor the ad server to our needs.
    Read full review
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Epom
    • Epom Ad Server met all the expectations of our ad network, our publishers, and our advertisers. The easy management and high scalability is a very nice bonus.
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    ScreenShots