Likelihood to Recommend Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information
Read full review SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.
Read full review Pros Fairly intuitive if you have previous experience with high-end email tools. The training opportunities are good - they offer both online and/or live training. The support we receive is very good. The reporting feature is good - a lot of detailed information. Read full review Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions. Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc. Loyalty management & CRM: creating and managing a program that runs consistently across the system. Read full review Cons The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying. Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were. It would be nice to see performance reports available within the campaign itself, as well as within the reporting section. Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous. Read full review Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.). Read full review Alternatives Considered While both Epsilon Agility Harmony and
Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than
HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.
Read full review SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.
Read full review Return on Investment Increased email production = more communication to customers. Better reporting = determine areas for improvement or scale up efforts. Working on getting our triggered emails optimized - there's a great opportunity for this with this tool. Read full review Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests. Read full review ScreenShots