Item: SessionM
Rating: 10
Author: Ali Rauch

Overall Satisfaction with SessionM

Use Cases and Deployment Scope

SessionM is being used within the Marketing Department specifically, but truly throughout the entire business for loyalty management, guest retention, CRM, analytics, and insights.

Pros and Cons

Pros

Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
Loyalty management & CRM: creating and managing a program that runs consistently across the system.

Cons

Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).

Return on Investment

Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.

SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.

Other Software Used

Microsoft 365 Business, Dropbox Business, Adobe Acrobat DC, Adobe Illustrator CC, iMovie

Likelihood to Recommend

SessionM is ideal for enterprise restaurants, brands, and organizations to build and drive loyal behaviors via technology platforms. They've built their system via robust APIs integrations, but are now diving into a white label app system that allows smaller brands (100 units+) to utilize their incredible technology in their own brand, as opposed to just bigger players. They're the best at what they do.

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SessionM is the way of the future! Jump on board!