SessionM is the way of the future! Jump on board!
Rating: 10 out of 10
March 19, 2019
AR
Vetted Review
Verified User
5 years of experience
SessionM is being used within the Marketing Department specifically, but truly throughout the entire business for loyalty management, guest retention, CRM, analytics, and insights.
- Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
- Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
- Loyalty management & CRM: creating and managing a program that runs consistently across the system.
- Our work with SessionM has been so incredibly impactful to our brand loyal guests, and the value they bring to our brand. For example, our loyal guests are worth $100+ more than our non-loyalty guests.
SessionM was light years ahead of Fishbowl, in the data science tendency assumptions that are built into the system, plus they don't offer an app for your brand to use. You'd have to employ a 3rd vendor to manage that. It's also important to note that SessionM sees ALL guests and POS content in the system, not just loyalty identified transactions.