March 18, 2019
SessionM is the way of the future! Jump on board!
SessionM is being used within the Marketing Department specifically, but truly throughout the entire business for loyalty management, guest retention, CRM, analytics, and insights.
- Using data science to determine guest tendencies and actions: their system is incredibly smart and tracks historical actions to guess/estimate future actions, and creating programs to influence those actions.
- Integrated communication platforms to speak to all of our guests within various tactics—email, push notifications, text messages, in-app messages, etc.
- Loyalty management & CRM: creating and managing a program that runs consistently across the system.
- Some improvement could be made on their integrations process with all platforms (olo, monkey media, etc.).