Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.
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Plone
Score10 out of 10
N/A
Plone is a free and open source content management system built on top of the Zope application server. Plone can be used for any kind of website, including blogs, internet sites, webshops, and internal websites.
N/A
Pricing
Equativ
Plone
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Equativ
Plone
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Equativ
Plone
Ad Network Integration
Comparison of Ad Network Integration features of Equativ and Plone
Feature
Equativ
8.0
1 Ratings
8% above category average
Plone
-
Ratings
Data Transfer
8.01 Ratings
00 Ratings
DSP integration
8.01 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Equativ and Plone
Feature
Equativ
8.0
1 Ratings
2% above category average
Plone
-
Ratings
Ad campaign creation
8.01 Ratings
00 Ratings
Ad deployment
9.01 Ratings
00 Ratings
Display advertising
7.01 Ratings
00 Ratings
Ad display and retargeting segmentation
8.01 Ratings
00 Ratings
Sequence targeting
8.01 Ratings
00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Equativ and Plone
Feature
Equativ
7.5
1 Ratings
3% below category average
Plone
-
Ratings
Ad dashboards
8.01 Ratings
00 Ratings
Ad performance reports
8.01 Ratings
00 Ratings
Ad conversion tracking
7.01 Ratings
00 Ratings
Ad attribution reporting
8.01 Ratings
00 Ratings
Cross-channel ad management
7.01 Ratings
00 Ratings
Ad forecasting and optimization
7.01 Ratings
00 Ratings
Security
Comparison of Security features of Equativ and Plone
Feature
Equativ
-
Ratings
Plone
10.0
5 Ratings
19% above category average
Role-based user permissions
00 Ratings
10.05 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Equativ and Plone
Feature
Equativ
-
Ratings
Plone
10.0
5 Ratings
25% above category average
API
00 Ratings
10.05 Ratings
Internationalization / multi-language
00 Ratings
10.05 Ratings
Web Content Creation
Comparison of Web Content Creation features of Equativ and Plone
Feature
Equativ
-
Ratings
Plone
9.4
6 Ratings
18% above category average
WYSIWYG editor
00 Ratings
10.06 Ratings
Code quality / cleanliness
00 Ratings
10.05 Ratings
Admin section
00 Ratings
10.05 Ratings
Page templates
00 Ratings
10.05 Ratings
Library of website themes
00 Ratings
5.05 Ratings
Mobile optimization / responsive design
00 Ratings
10.05 Ratings
Publishing workflow
00 Ratings
10.05 Ratings
Form generator
00 Ratings
10.05 Ratings
Web Content Management
Comparison of Web Content Management features of Equativ and Plone
Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The larger your organization, the more appropriate Plone will be. This is not to say that Plone is a worse choice for small websites, only that the minimum investment for a Plone site is certainly higher than for other platforms. If you already use Plone for your site and are looking for a redesign or an overhaul, I would only advise switching to a different platform such as WordPress or Drupal if your organization is downsizing. For any other situation, Plone is the natural choice for your growth.
It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
It offers a free trial so there's no real commitment if you just want to try it out, which is nice.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Plone is a folder-based system, organising content in a similar way desktop-users are doing for the last two decades. No need to teach non-tech customers some relational-database like paradigm for content management.
Plone is secure. It is the most secure CMS you can get your hands on.
Plone is flexible, and makes fast development easy.
I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Not everything is configurable or editable by Plone, and when you need to adjust or add custom pieces in, you need to deal with Zope. Zope has an ugly, confusing and difficult UI and structure as a backend.
Using 3rd party products is difficult to do - there are a few different ways to get them installed, all of which take a bit of luck to get right.
Building custom products for Plone is not fun. You've got to deal with an archaic framework to tie in that is not well documented (there is documentation about many things, but not great documentation and there are a lot of holes in the documentation).
Compared to the amount of Plone sites, users and customizations we have in our organization, the amount of support requests and training needed is really small.
The new user interface in Plone 6 is even better, it is super fast, has lots of different blocks for enhancing the page, has flexible layout system and is easy to extend with more features.
Our Plone sites are very robust. We have critical systems on Plone and we have been running sites on Plone for over 20 years with very little unexpected downtime.
Plone is very intensive in its operations, and if not configured well it can be slow. However it is designed and built with speed in mind and with proper use of coding, templates and caching can perform extremely well under high loads. It is capable of scaling to very high load availability environments with no specific coding requirements.
Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Drupal: Plone is cheaper, so with Drupal is more complex to reach the required ROI. However, Drupal has a lower learning curve WordPress: For our necessities it has a more expensive learning curve than plone. Joomla, is easier to use. However, it have some issues on security and web content where Plone is much better
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It's helped my organization better manage our traffic flow.
It's reduced the amount of work on our social media manager.
It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The impact Plone has had at the University of Oshkosh is as follows: this software allows student workers to learn about IT departments and CMS's in a user-friendly way. It gives many students great jobs that look great on their resumes.
Since there are great training manuals for Plone, there is increased employee efficient in the workplace. Training doesn't take long, and if there's ever a question, the Plone manual is a great tool to refer to.
If an employee using Plone quits, its easy to find someone to replace them with quick training and great resources.