Equifax Identity & Fraud vs. PPC Protect
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
Equifax Identity & Fraud | Score8.6 out of 10 | N/A | Equifax Identity & Fraud, based on technology acquired with Kount, offers fraud management, identity verification and online authentication technology for digital businesses, online merchants and payment service providers. The solution helps businesses approve more orders, uncover new revenue streams, and improve their bottom line while minimizing fraud management cost and losses. | N/A |
PPC Protect | Score10 out of 10 | Mid-Size Companies (51-1,000 employees) | PPC Protect offers an autonomous, real time click fraud prevention platform for digital media advertisers. Research shows that up to 30% of paid media budgets are lost to fraudulent activity, yet only 12% of marketers are aware of this. PPC Protect's automated platform allows marketers to prevent click fraud at source, removing invalid and illegitimate traffic from campaigns to ensure that only genuine, engaged… | $70 |
| Equifax Identity & Fraud | PPC Protect | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Enterprise pricing available as a percentage of media spend. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Equifax Identity & Fraud | PPC Protect | |
|---|---|---|
| Considered Both Products | No answer on this topic | No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
88% Would buy again 14 Answers | No answers on this topic | |
| Delivers good value for the price | ||
100% Delivers good value for the price 16 Answers | No answers on this topic | |
| Happy with the feature set | ||
94% Happy with the feature set 15 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
88% Lived up to sales and marketing promises 14 Answers | No answers on this topic | |
| Implementation went as expected | ||
88% Implementation went as expected 14 Answers | No answers on this topic | |
| Equifax Identity & Fraud | PPC Protect | |
|---|---|---|
| Likelihood to Recommend | 8.9 | - |
| Likelihood to Renew | 10.0 | - |
| Usability | 8.5 | - |
| Equifax Identity & Fraud | PPC Protect | |
|---|---|---|
| Likelihood to Recommend |
| No answers on this topic |
| Pros |
| No answers on this topic |
| Cons |
| No answers on this topic |
| Likelihood to Renew |
| No answers on this topic |
| Usability |
| No answers on this topic |
| Alternatives Considered |
| No answers on this topic |
| Return on Investment |
| No answers on this topic |
| ScreenShots |


