Kount, an Equifax company vs. Fraud Blocker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kount, an Equifax company
Score 8.6 out of 10
N/A
Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho.N/A
Fraud Blocker
Score 10.0 out of 10
Small Businesses (1-50 employees)
Fraud Blocker is a click fraud solution that boosts ad performance by detecting and preventing ads from being shown to bots, competitors, click farms, and other malicious or low-quality sources. The platform monitors incoming website traffic and analyzes visitor behavior in real time to identify suspicious activity. This includes detecting anomalies such as high click frequency, abnormal bounce rates, mismatched IP-to-device ratios, use of VPNs, and other indicators…
$69
per month per ad click
Pricing
Kount, an Equifax companyFraud Blocker
Editions & Modules
No answers on this topic
Standard
$69
per month 1 website & 5,000 ad clicks
Pro
$89
per month 5 websites & 10,000 ad clicks
Enterprise+
$469
per month unlimited websites & 250,000 ad clicks
Offerings
Pricing Offerings
Kount, an Equifax companyFraud Blocker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscounts available for quarterly and annual pricing.
More Pricing Information
Community Pulse
Kount, an Equifax companyFraud Blocker
Features
Kount, an Equifax companyFraud Blocker
Click Fraud
Comparison of Click Fraud features of Product A and Product B
Kount, an Equifax company
-
Ratings
Fraud Blocker
10.0
1 Ratings
0% above category average
Real-time monitoring and detection00 Ratings10.01 Ratings
IP address tracking00 Ratings10.01 Ratings
Click behavior analysis00 Ratings10.01 Ratings
Device and browser fingerprinting00 Ratings10.01 Ratings
Automated blocking and filtering00 Ratings10.01 Ratings
Ad network and channel monitoring00 Ratings10.01 Ratings
Integration with ad platforms:00 Ratings10.01 Ratings
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Kount, an Equifax companyFraud Blocker
Small Businesses

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Medium-sized Companies
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Score 8.3 out of 10

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Enterprises
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User Ratings
Kount, an Equifax companyFraud Blocker
Likelihood to Recommend
8.9
(16 ratings)
10.0
(1 ratings)
Likelihood to Renew
10.0
(1 ratings)
-
(0 ratings)
Usability
8.5
(2 ratings)
10.0
(1 ratings)
User Testimonials
Kount, an Equifax companyFraud Blocker
Likelihood to Recommend
Kount, an Equifax company
Well suited for addressing disputes before they become official chargebacks (PreventFlow). We've not yet started using the DisputeFlow to work chargebacks that have already come in. We still use our merchant processor's interface for that. I'd to see more incorporation of RDR into the online interface. Right now, we just receive spreadsheets. In the notifications section, I have set up notifications for chargeback and prevention reports but don't see anything for RDR. As the admin of Midigator, I'd like to have greater control over user management, particularly in setting up new users in our organization. There's nothing in the online interface with this.
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Fraud Blocker
Fraud Blocker team was responsive, well-informed, and proactive. They followed up after onboarding to make sure we were getting full use of all features and provided best practices that made a clear difference in results.
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Pros
Kount, an Equifax company
  • Business to Client Interaction - Midigator employees respond quickly to client requests
  • Empowers their employees to make decisions in the best interest of the client they are serving
  • Helps prevent chargebacks/disputes
  • Saves their clients time and money
  • Ease of use
  • Consolidates multiple MIDs under one room for easy management and monitoring
  • Prices their products and services competitively
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Fraud Blocker
No answers on this topic
Cons
Kount, an Equifax company
  • When submitting a dispute, it stays pending for a long time - and we didn't get a notification of it closing out, nor a result of what the outcome was.
  • Going to DisputeFlow, it would be nice to have it automatically sorted with the newest chargeback on the top.
  • The daily emails in excel could be better formatted and easier to read.
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Fraud Blocker
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Likelihood to Renew
Kount, an Equifax company
Midigator does what we need and doesn't try to add a bunch of confusing extra functionality we don't need.
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Fraud Blocker
No answers on this topic
Usability
Kount, an Equifax company
No system is perfect, but Midigator is always in pursuit of perfection. I give them high marks for always trying their best to continue adding value.
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Fraud Blocker
Because Fraud Blocker has become one of the most cost-effective and impactful additions to our marketing stack.
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Alternatives Considered
Kount, an Equifax company
We currently have personnel to care for chargebacks. An administrator to keep track of all chargebacks and even retrieve a couple ones that Midigator misses to let us know about. The administrator also helps by notifying the company ahead of time when chargebacks are potentially coming through or about ones that are already chargebacks before Midigator notifies the company.
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Fraud Blocker
Fraud Blocker has become one of the most cost-effective and impactful additions to our marketing stack. It gave us back control over our paid media strategy and helped ensure that our budget goes toward reaching real, interested users not bots or click farms.
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Return on Investment
Kount, an Equifax company
  • We've been able to use the data to pinpoint specific issues to correct to lower chargebacks.
  • We have seen an incredible difference in our chargeback rate since using Midigator's service. Our rates were often over 1% but now they are almost always below 0.4%. That is a huge difference!
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Fraud Blocker
No answers on this topic
ScreenShots

Fraud Blocker Screenshots

Screenshot of a Fraud Blocker dashboardScreenshot of the Fraud ScoreScreenshot of Fraud Blocker's automationScreenshot of how Fraud Blocker prevents accidental clicksScreenshot of savings, created by Fraud Blocker