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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Carta

    Score9 out of 10
    N/ACarta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A

    E*TRADE

    Score1.2 out of 10
    N/AE*TRADE is a financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants.N/A
    Pricing
    CartaE*TRADE
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CartaE*TRADE
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details$0--Stocks, options, and ETFs/ $0.65 50¢ with 30+ trades per quarter--Options contracts/ $1.50--Futures contracts/ $1.00 per bond, (minimum $10, maximum $250)--Bonds (online secondary trades)
    More Pricing Information
    Community Pulse
    CartaE*TRADE
    Considered Both Products
    Carta
    No answer on this topic
    E*TRADE
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    60%
    Would buy again
    3 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    60%
    Delivers good value for the price
    3 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    60%
    Happy with the feature set
    3 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    80%
    Lived up to sales and marketing promises
    4 Answers
    Implementation went as expected
    No answers on this topic
    80%
    Implementation went as expected
    4 Answers
    Best Alternatives
    CartaE*TRADE
    Small Businesses
    No answers on this topic
    Coinbase
    Score7.3 out of 10
    Medium-sized Companies
    No answers on this topic
    Coinbase
    Score7.3 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CartaE*TRADE
    Likelihood to Recommend
    9.5
    (10 ratings)
    1.2
    (5 ratings)
    Usability
    9.5
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.6
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CartaE*TRADE
    Likelihood to Recommend
    Carta
    Carta is perfect for any sized organization when shares and stock options are in the picture for new/seasoned employees alike. If a company does not provide these benefits to employees, it may not be the best fit for them unless there are other value-adds the tool can provide in other areas.
    Incentivized
    Read full review
    E*TRADE
    During the COVID pandemic, the airline companies were taking a big hit on travel and I saw this as a great opportunity to invest in airline stock because its value in the market had dropped tremendously. I used this opportunity to invest in multiple airline stocks through e-trade by buying the stock at an all-time low for airline stock. It was a great investment for me in the long term.
    Incentivized
    Read full review
    Pros
    Carta
    • Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
    • Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
    • Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
    • User Interface is very easy to follow.
    • Support is very responsive and helpful.
    • Numerous education articles available to all users.
    Incentivized
    Read full review
    E*TRADE
    • I like their sell orders that allow you to set a price or percentage as a stop loss.
    • Their dashboard is easy to use and gives you some quick info.
    • I also like E*TRADE's reports for gains and losses.
    • Moving funds into and out of your accounts is pretty simple with E*TRADE.
    Incentivized
    Read full review
    Cons
    Carta
    • Still some issues with the auto-generated Excel file for stock calculations that required correction by technical support.
    • Could offer integration into accounting platforms or HR/payroll platforms to further cut down on manual input.
    • It should allow for custom user creation to allow for varying levels of access based on role in the company; currently, all security roles in the platform are out of the box without any modification allowed.
    Incentivized
    Read full review
    E*TRADE
    • summary page needs to have more details like it doesn't show current market price for an option purchased
    • purchase or sell needs to be user friendly so it takes less time.
    Incentivized
    Read full review
    Usability
    Carta
    Because it is simple to use, I have never experienced any issues or bugs while using it and I have not heard anyone else having issues with it either. It simply works.
    Incentivized
    Read full review
    E*TRADE
    No answers on this topic
    Support Rating
    Carta
    Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
    Incentivized
    Read full review
    E*TRADE
    No answers on this topic
    Alternatives Considered
    Carta
    I was not personally involved in choosing Carta over any other platforms. However, I can say I'm very happy with Carta. Carta allows for a central place to manage stock options from multiple companies and is extremely user-friendly and intuitive. With Carta being a market leader, it's nice to find new employers already using it as well.
    Incentivized
    Read full review
    E*TRADE
    robinhood is similar to e-trade but they are geared more to bitcoin and companies that may not be offered on E*TRADE because they are off-market companies.
    Incentivized
    Read full review
    Return on Investment
    Carta
    • If a company's cap table is wrong that is legally considered fraud ( yes, a capital F fraud ), as in there could be criminal repercussions, and almost assuredly whatever transaction that requires it to be accurate will be canceled.
    • Compliance is a major factor when it comes to having a stock option plan. Carta is the best I've seen at keeping a company in compliance.
    Read full review
    E*TRADE
    • Limit how much you want invest.
    • This is an open trade website and there is a risk of losing your money based on your investments.
    • If you make some sound investments and keep yourself within a budgeted spending limit there is the opportunity to make money on e-trade.
    Incentivized
    Read full review
    ScreenShots

    Carta Screenshots

    Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.