Item: Carta
Rating: 10
Author: Verified User

Overall Satisfaction with Carta (formerly eShares)

Use Cases and Deployment Scope

Carta is being used by our organization to manage our entire equity process. All stock options are issued through Carta along with any stock certificates associated with fundraising rounds. We have used Carta's data room feature to efficiently manage our fundraising due diligence and the extensive reporting features are very helpful for tracking our option pool.

We also utilize the expense reporting features to record our stock option expense each month.

Pros and Cons

Pros

Expense Reporting - GAAP compliant and easy to manage, a report is run monthly and provides all the details needed to book the expense.
Equity Manageent - All stock certificates for our investors are held in Carta making Equity easy to manage.
Stock Option Issuance - Options are issued in Carta and the entire option life cycle from issuance, approval, and exercising is handled in Carta.
User Interface is very easy to follow.
Support is very responsive and helpful.
Numerous education articles available to all users.

Cons

The Board room feature is somewhat lacking. We investigated incorporating this into our Board meetings but it didn't have enough features for us.

Return on Investment

Stock Option Expense Calculations are GAAP compliant reducing potental for misstatements during audit.
Our CEO and CFO are easily able to view the current status of our equity pool whenever they need information for a fundraising.
ROI is significant as everything is incredibly efficient and doesn't require any administrative paperwork.

Alternatives Considered

Solium Shareworks

Carta's user interface is exceptional. They have very easy to follow support tools and their site is very easy to navigate. Compared to Shareworks, Carta was just much easier to use from a user perspective. The ability to manage the 409A process and handle all issuances electronically was the main driver of selection for Carta.

Support Rating

Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.

Key Insights

Do you think Carta delivers good value for the price?

Yes

Are you happy with Carta's feature set?

Yes

Did Carta live up to sales and marketing promises?

Yes

Did implementation of Carta go as expected?

Yes

Would you buy Carta again?

Yes

Other Software Used

Sage Intacct, Bill.com, Nexonia Expenses

Likelihood to Recommend

Organizations that issue stock options and need a way to calculate their monthly expenses without having to perform a Black-Scholes calculation will find Carta particularly useful. We are an early stage organization and Carta has had a tremendous impact on our team efficiency enabling us to manage our equity pool with minimal resources.

Since everything is electronic, Carta eliminates the burden of maintaining paperwork and requesting physical signatures on different items. Exercises are handled via ACH also reducing the administrative burden on the finance team.

Comments

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Carta - A fantastic product