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F5 Distributed Cloud WAF (Web Application Firewall) vs. Salesforce Agentforce Marketing

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    F5 Distributed Cloud WAF (Web Application Firewall)

    Score9.2 out of 10
    N/AF5 Distributed Cloud WAF leverages F5's Advanced WAF technology, delivering WAF-as-a-Service and combining signature- and behavior-based protection for web applications. It acts as an intermediate proxy to inspect application requests and responses to block and mitigate a broad spectrum of risks stemming from the OW ASP Top 10, persistent and coordinated threat campaigns, bots, and layer 7 DoS.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Considered Both Products
    F5
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    178 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    158 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    174 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    129 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    142 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of F5 Distributed Cloud WAF (Web Application Firewall) and Salesforce Agentforce Marketing
    Feature
    F5 Distributed Cloud WAF (Web Application Firewall)
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    F5 Big-IP Advanced WAF
    Score9.4 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    F5 Big-IP Advanced WAF
    Score9.4 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Likelihood to Recommend
    9.2
    (180 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    7.7
    (11 ratings)
    8.1
    (114 ratings)
    Usability
    9.1
    (3 ratings)
    8.5
    (37 ratings)
    Availability
    9.1
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    9.1
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.1
    (2 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    9.1
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    3.0
    (17 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.1
    (1 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    7.0
    (3 ratings)
    User Testimonials
    F5 Distributed Cloud WAF (Web Application Firewall)Agentforce Marketing
    Likelihood to Recommend
    F5
    It is doing its job effectively, and its scalability is superb. So, if you have a mixed environment with cloud and on-premise systems to protect this product, provide a solution to the challenge. However, its management is more suited to DevOps teams rather than to the ones responsible for on-premise systems, making the management a bit more complex.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    F5
    • Layer seven attacks are becoming far more common. Traditionally it was always layered three, layer four, where you get an additional firewall, but with the application layer attacks become more frequent, more popular, et cetera. So having the web application firewall protecting us, and then with the recent Log4j, that's the most recent use case when it gave us that instant level of protection whilst we remediated the Log4j that we had that and the F5 Distributed Cloud WAF was protecting us.
    • I have a great relationship with the account manager, my account manager, and I think he drives the best price possible, um, for me, and I'm happy with that price.
    • F5 Distributed Cloud WAF is always innovating and evolving.
    • We run a very competitive proof value where we run numerous competitors against each other, and then we evaluate from that and then make the selection, and F5 Distributed Cloud WAF was the winner.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    F5
    • Lack of warnings, currently the console does not provide a warning when deleting key-value entry.
    • The web GUI could use some tweaking, currently no undo option when removing exclusion rules.
    • Configuration complexity, currently menus and options are hidden, making it hard to configure vs on prem.
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    F5
    We gave it an 8 because it protects our web apps well and is reliable. The WAF is flexible and meets most of our needs. It could improve in user interface and make integrations easier, but overall, it’s a solid and effective security tool for us.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    F5
    I believe is a solution that was designed from the start to be simple and easy to use. Coming from Imperva, it simply eased the burden and complexity of managing and securing our apps on different environments (cloud and on-prem). It easy to scale and very quick to deploy (as a cloud waf should be), provide us with DevOps integrations, visibility and automatic insights from multiple events that guarantee peace of mind for us analysts and opp managers.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    F5
    Seems no issue
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    F5
    Unnoticed slowness
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    F5
    I never contacted support for this product.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    F5
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    F5
    Online training saves me lots of time
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    F5
    Just make sure you origin servers have F5 IPs allowed.
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    F5
    The other one that I've used in the past, they're very similar and I haven't used it recently, so I can't do a side-by-side comparison today. But I can say that F5 does everything we want it to do consistent with what this other product did do and it's got enhanced features and of course we have a long history with F5 as a product set in general.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    F5
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    F5
    Dont see any issue so far
    Incentivized
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    F5
    • The biggest gain for us was speed. Before F5 Distributed Cloud WAF, onboarding a new app to our WAF stack meant manual rule tuning, traffic sampling and regression testing. Right now, we spin up a service, tag it with the right policy and its ready (production ready) within hours
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    F5 Distributed Cloud WAF (Web Application Firewall) Screenshots

    Product screenshotProduct screenshot

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.