Factors.AI vs. Madison Logic Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Factors.AI
Score 9.4 out of 10
N/A
Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch…N/A
Madison Logic Platform
Score 6.1 out of 10
N/A
The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A
Pricing
Factors.AIMadison Logic Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Factors.AIMadison Logic Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
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User Ratings
Factors.AIMadison Logic Platform
Likelihood to Recommend
8.6
(2 ratings)
10.0
(2 ratings)
User Testimonials
Factors.AIMadison Logic Platform
Likelihood to Recommend
SLASHBIT INC.
Factors.Ai is a must-have tool for every marketing department because it reports important KPI's and it gives insights on which marketing campaigns are working well and sending traffic and leads and which ones are not performing, this information allows us to make the right decisions when it comes to turning off specific campaigns or scaling them.
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Madison Logic
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
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Pros
SLASHBIT INC.
  • Provided detailed reporting for understanding our funnel clearly.
  • Integrated with our entire marketing stack for better data flow.
  • Helped with optimizing campaign budgets based on cost metrics.
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Madison Logic
  • Data insights
  • Performance reports
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Cons
SLASHBIT INC.
  • The dashboards can't be shared with other team members.
  • Some integrations with less-known tools are not possible.
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Madison Logic
  • Integrations were having some issues, but these were swiftly resolved.
  • This account-based interface from Madison Logic isn't as easy to use as others that I've used in the past.
  • More social media platforms like Instagram and Facebook should be included, in my opinion.
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Alternatives Considered
SLASHBIT INC.
No answers on this topic
Madison Logic
Madison Logic Platform is used specifically at my organization for tracking campaigns run through them. Tableau is more of a company-wide platform used to track all demand generation performance. I personally like the Madison Logic Platform because it is easy to use, and the support I have received from the Madison Logic team has been amazing.
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Return on Investment
SLASHBIT INC.
  • Improves the overall funnel visibility.
  • Keeps us informed about surge/drop in our ad costs.
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Madison Logic
  • To help me decide which accounts to focus on, I have access to insightful analytics.
  • Exceptional support teams are always there for us.
  • There is a lot of contact information that is either correct or has been updated.
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ScreenShots