Firebase vs. Heroku Platform

Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

Incentivized

Heroku is very well-suited to early stage and/or rapidly changing projects. It is great for getting moving quickly or changing direction quickly. In scenarios where there is already scale or well-defined requirements, it may be preferable to set things up directly on AWS or another cloud provider to avoid the additional costs of Heroku as the middleman.

Incentivized

• Extremely robust. Has about any tool you can think of under one roof making it extremely useful as a backup platform for data analytics or small teams that need something quickly.
• Intuitive and easy UI/UX. Being made and owned by Google, you expect nothing less. Very easy to use for anyone that has any marketing or analytical experience especially in Google Analytics (which I just assume all marketers do).
• Safe, secure, and sturdy. Never need to worry about downtimes or misinformation as it's as clean and safe as it is being run by Google.
• FREE! What else is there to say. Unless you're an extremely large application handling hundreds of thousands to millions of users, this pay as you go plan will stay free.

Incentivized

• Amazingly clear and straightforward documentation (versus the quagmire of AWS docs).
• Deploy your entire site in one command.
• Setting up asynchronous job processing for long running operations (e.g. sending emails, making external API calls).
• A wonderful portfolio of tightly-integrated add-ons in their marketplace.

Incentivized

• Firebase/Firestore has very limited support for querying more complicated items; for example, performing a simple string search is not possible.
• While upfront costs are low, costs can grow quickly if you're not careful about what you are being billed for.
• Dashboards have at times shown different information to what is billed, and support from Google is less than stellar and not as effective as that from Amazon or Microsoft.

Incentivized

• Could be less expensive, although you get what you pay for
• Sleeping apps can be an annoyance: Heroku automatically puts your apps in sleep mode and they have to spin back up after periods of inactivity. Much of this can be solved but it requires working around the built-in functionality. I understand why they do it but it's an area that could be improved.
• Restrictions to server access means you can't customize as much as you could if you owned the server. But again, this is also a benefit because it's about convention over configuration. So you can't configure as much, but then, you typically don't have to.

Incentivized

Heroku is a critical and core part of our infrastructure that is serving our customers well. We are very satisfied with the cost of our solution. While it would be difficult to move away from Heroku, we have no plans to do so. We have had no major issues with it and it is a pleasure to use. Other products on the market might offer comparable functionality, but until we expose a need that Heroku cannot satisfy, we'll stay the course.

Incentivized

I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

Incentivized

Deploying apps, scaling , managing environment is very simple. Clean interface for logs, metrics and app settings. Deployment is fast. Don't need deep knowledege of devops or cloud. Buildpacks, pipelines, and review apps makes work easier. Detailed guides help solve common problems fast.


Pricing is higher at scale. Autoscaling options are limited.

Incentivized

Heroku availability correlates pretty strongly to AWS US EAST availability. We had a couple of times where there was a Heroku-specific issue but not for the last 7-8 months.

The only issue that I ever have is that about 1 out of 20 deployments (git push) will hang and need to be cancelled and done again.

Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Incentivized

I've used it for many years without facing any major problem. It's not hard at all to get used to it, it's documentation is outstanding and simple. We are close to 2020 and I don't think most of the existing companies or startups should still face old problems such as wasting time deploying code and calculate computing resources.

Incentivized

Be ready to pay a bit more than expected in the beginning if you're migrating from a big server. The application is probably not ready for the change and you have to keep improving it with time.

It's also important to consider that you can't save anything to the disc as it will be lost when your application restarts, so you have to think about using something like S3.

Incentivized

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Incentivized

Heroku has advantages over Docker, Google App Engine and AWS products, but it depends largely on your use case. If you are already in AWS, it's probably in your best interest to stay with AWS products. However, other "Cloud Formation/Orchestration" products like Docker are typically lacking the ease-of-use factor that allows you to get up and running with Heroku quickly.

Incentivized

• Firebase has been able to help us understand reliably, the drop-off in our user flows with their funnel feature. This has made it easy for us to be able to pinpoint weaknesses in our funnel and test and optimize with data as the dependent variable.
• From an economic standpoint, we don't pay for Firebase which is great, but as the saying goes "You get what you pay for" also holds true in this context. As we looked to grow and scale, we looked for a paid solution.
• From a developer resource standpoint, Firebase has been extremely easy to integrate into our app. Whether it be the event tracking, dynamic links or crash reporting we have not had to waste too much developer time thanks to their well-organized developer docs.

Incentivized

• It has been critical in seamlessly operating our platform with runs all of our programs.
• It has been impressive with its ability to scale quickly which results in the growth of our work.
• It allows for tracking of different features which allows for quick problem solving which saves us time.