Firebase vs. JangoMail

Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.

Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.

Incentivized

JangoMail is only good for sending mass email and nothing more. While its interface is simple to use, it doesn't have a good amount of features attached to it. That probably explains why it's quite cheap compared to other mailing services. It's lacking features and additional functionalities. It's a cheap alternative mainly for sending mass email though, which is nice for a company that sells product to consumers like us.

Incentivized

• Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
• When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
• Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).

Incentivized

• The platform is inexpensive.
• Their support people are very nice.

Incentivized

• Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
• More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
• City-specific data instead of just country-specific data would have been a huge plus as well.

Incentivized

• So far I haven't had any troubles, or problems with JangoMail. I'd love to just paste a WORD doc into the HTML window, but I am not going to risk having the links broken. So I preformat my copy with the long links and then insert them in the HTML window and make them look pretty.
• JangoMail's "add additional fields" in the into the body of the email is not very transparent, but when you add additional features and that depth of functionally then there is going to be a higher learning curve. I have not explored all of their tutorials.....and they have a great blog to explore also.
• This is not a big thing but maybe a clock could be installed to show that the email is being sent and that there is x amount of time until the "report" is ready to view. There is a no man's land time that as a user you are not sure if the mail got delivered or is being delivered.

It satisfied the basic purpose for which my company bought the license. No complaints there.

I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.

Incentivized

Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Incentivized

Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Incentivized

I selected JangoMail because I wanted to try something new. Usually I find myself using YAMM which is Yet Another Mail Merge but using a new interface was refreshing and it was also very easy to learn and use. I would definitely use it again in the future and recommend to others

Incentivized

• Makes building real-time interfaces easy to do at scale with no backend involvement.
• Very low pricing for small companies and green-fields projects.
• Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.

Incentivized

• Sending mass mails so consumers can get an update on our newly released products
• Quite inexpensive so we don't have to break bank for this
• Lack of functionalities and features is a downside which caused more manual works

Incentivized