FirstHive vs. Lytics

It is well suited for all B2B and B2C industries to manage customers data and execute inbound campaigns

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

• Data segmentation
• Data push without uploading to Facebook and Google ads platforms
• Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
• Email and SMS autiomation

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Loading time
• Ease of integration

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

FirstHive is the first software of its kind that I use. It was recommended to me by a colleague who told me he is very happy with it, but he uses it for professional and non-educational purposes (as is my case). Indeed, even at an educational level, it is software that works. It would be helpful to create an educational version with fewer features and a more affordable price.

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

• EDM campaigns improved a lot with 20% increment in leads
• SMS open rate has improved with tracking clicks options to optimize the campaign

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized