Fivetran vs. Twilio Segment

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Fivetran
Score 8.4 out of 10
N/A
Fivetran replicates applications, databases, events and files into a high-performance data warehouse, after a five minute setup. The vendor says their standardized cloud pipelines are fully managed and zero-maintenance. The vendor says Fivetran began with a realization: For modern companies using cloud-based software and storage, traditional ETL tools badly underperformed, and the complicated configurations they required often led to project failures. To streamline and accelerate…
$0.01
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
FivetranTwilio Segment
Editions & Modules
Starter
$0.01
per credit
Standard
$0.01
per credit
Enterprise
$0.01
per credit
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
FivetranTwilio Segment
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
FivetranTwilio Segment
Top Pros
Top Cons
Features
FivetranTwilio Segment
Data Source Connection
Comparison of Data Source Connection features of Product A and Product B
Fivetran
9.9
7 Ratings
17% above category average
Twilio Segment
-
Ratings
Connect to traditional data sources9.97 Ratings00 Ratings
Connecto to Big Data and NoSQL9.95 Ratings00 Ratings
Data Transformations
Comparison of Data Transformations features of Product A and Product B
Fivetran
4.6
6 Ratings
56% below category average
Twilio Segment
-
Ratings
Simple transformations5.26 Ratings00 Ratings
Complex transformations4.14 Ratings00 Ratings
Data Modeling
Comparison of Data Modeling features of Product A and Product B
Fivetran
6.1
7 Ratings
28% below category average
Twilio Segment
-
Ratings
Data model creation2.36 Ratings00 Ratings
Metadata management4.24 Ratings00 Ratings
Business rules and workflow7.95 Ratings00 Ratings
Collaboration7.14 Ratings00 Ratings
Testing and debugging8.93 Ratings00 Ratings
Data Governance
Comparison of Data Governance features of Product A and Product B
Fivetran
9.9
6 Ratings
17% above category average
Twilio Segment
-
Ratings
Integration with data quality tools9.85 Ratings00 Ratings
Integration with MDM tools9.93 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Fivetran
-
Ratings
Twilio Segment
8.0
1 Ratings
8% below category average
Library of JavaScript extensions00 Ratings8.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Fivetran
-
Ratings
Twilio Segment
6.7
1 Ratings
21% below category average
Standard visitor segmentation00 Ratings7.01 Ratings
Behavioral visitor segmentation00 Ratings7.01 Ratings
Traffic allocation control00 Ratings6.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Fivetran
-
Ratings
Twilio Segment
7.6
2 Ratings
12% below category average
Account Scoring00 Ratings7.01 Ratings
Customer Data Governance00 Ratings8.01 Ratings
Data Connectors00 Ratings8.52 Ratings
Data Enhancement00 Ratings7.01 Ratings
Data Ingestion00 Ratings8.52 Ratings
Data Storage00 Ratings8.01 Ratings
Data Visibility00 Ratings7.01 Ratings
Event Data00 Ratings7.01 Ratings
Identity Resolution00 Ratings7.01 Ratings
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FivetranTwilio Segment
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User Ratings
FivetranTwilio Segment
Likelihood to Recommend
9.0
(8 ratings)
8.5
(20 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
7.7
(8 ratings)
User Testimonials
FivetranTwilio Segment
Likelihood to Recommend
Fivetran
Fivetran's business model justifies the use-case where we require data from a single source basically a lot of data but if the requirement is not on the heavier side, Fivetran comes to costly operation when compared to its peers. Otherwise, I'll recommend Fivetran for stability and update and seamless service provider.
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Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
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Pros
Fivetran
  • Easily connects to source data using delivered connectors
  • Transforms data into standard models and schemas
  • Has very good documentation to help quickly setup connectors
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Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
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Cons
Fivetran
  • More detailed logging
  • More flexible choices for time range over which records are synced
  • More options for masking and excluding sensitive data
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Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
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Usability
Fivetran
Just need to input connection info.
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Twilio
No answers on this topic
Performance
Fivetran
It runs pretty well and gets our data from point A to point cluster quickly enough. Honestly, it's not something I think about unless it breaks and that's pretty rare.
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Twilio
No answers on this topic
Support Rating
Fivetran
No answers on this topic
Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
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Alternatives Considered
Fivetran
We never seriously considered using anything else. Our data engineers had used Fivetran extensively in previous roles so when it came time to make a decision, there wasn't much of a process. They gladly signed the contract with Fivetran pretty quickly.
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Twilio
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
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Return on Investment
Fivetran
  • Business and product data now co-located in the warehouse
  • Dashboards can be built using data from all corners of the business
  • Better visibility into customer health, product usage, business financials, and more
  • Enabled high-traffic operational dashboards that increase efficiency of our sales and ops teams
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Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
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ScreenShots

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings