What users are saying about
3 Ratings
3 Ratings
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Score 10 out of 100
74 Ratings
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Score 7.9 out of 100

Attribute Ratings

  • Flite is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

Likelihood to Recommend

10.0

Flite

100%
1 Rating
8.2

Terminus ABM Platform

82%
30 Ratings

Likelihood to Renew

10.0

Flite

100%
1 Rating
9.0

Terminus ABM Platform

90%
3 Ratings

Likelihood to Recommend

Flite

It is definitely well suited for publishers looking to meet high profile client needs in terms of high impact ads and reporting metrics. For standard basic ads it wouldn't make sense to have Flite on board because you won't be using them to their full capability or maximizing your investment in their tool.
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Terminus

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros

Flite

  • The platform is very easy to use.
  • Flite is ahead of its time if not keeping up with the time in terms of fulfilling the advertisers desires with their ad creation abilities.
  • The metrics and reporting they provide are key when giving details back to the client about the health and success of their campaign.
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Terminus

  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons

Flite

  • Tutorial videos would be helpful to support articles.
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Terminus

  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Pricing Details

Flite

Starting Price

Editions & Modules

Flite editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Terminus ABM Platform

    Starting Price

    Editions & Modules

    Terminus ABM Platform editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Required

      Additional Details

      Likelihood to Renew

      Flite

      The things I love most are the self serve tool, how we or the Flite team can create templates for us to plug and play and most of all Flite has a team that can help build out the most complicated, intricate ad units that our clients dream up!
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      Terminus

      Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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      Alternatives Considered

      Flite

      No answers on this topic

      Terminus

      Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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      Return on Investment

      Flite

      • From an ad operations standpoint, traffickers were able to test and edit high impact units with ease.
      • We are able to update ad units quickly and efficiently.
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      Terminus

      • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
      • 900% increase in deal size after using chat with our advertising campaigns
      • 50% higher attendance for our events when leveraging our intent data for targeting
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      Screenshots

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