Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.
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Yoast
Score 9.5 out of 10
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Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$0
per year
Pricing
Frase
Yoast
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Premium
$118.80
per year
Offerings
Pricing Offerings
Frase
Yoast
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
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Community Pulse
Frase
Yoast
Features
Frase
Yoast
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
Yoast
7.4
60 Ratings
4% below category average
Page grader
8.01 Ratings
10.054 Ratings
Competitive analysis
7.01 Ratings
4.024 Ratings
Keyword analysis
00 Ratings
10.050 Ratings
Backlink management
00 Ratings
9.033 Ratings
SERP ranking tracking
00 Ratings
6.019 Ratings
Site audit / diagnostics
00 Ratings
8.041 Ratings
Site recommendations
00 Ratings
10.043 Ratings
Task management
00 Ratings
2.022 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
Yoast
5.4
51 Ratings
34% below category average
Local SEO
7.01 Ratings
3.740 Ratings
Social SEO
00 Ratings
6.041 Ratings
Mobile SEO
00 Ratings
6.041 Ratings
Global SEO
00 Ratings
6.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.