Freestyle Multichannel Order Management vs. IBM Digital Commerce

MOM is not well suited as a CRM, though it can be used in that role. It is a good program to use for order management. It probably isn't well suited to be the only program you use, but certainly can help in an auxiliary role.

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I think WebSphere Commerce is well suited for customers looking to sell products online that need robustness and scalability as a priority. It provides a complete order cycle out of the box, or you can integrate with your existing order fulfillment. Online shopping models like digital subscriptions or a marketplace are not well suited as it requires a lot of customization

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• Order Entry
• Shipping

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• Websphere commerce provides efficient contract based pricing. Contract based pricing greatly helps in handling prices for different business
• Catalog filtering is one other strength of websphere commerce, as it helps to filter the show only those products that the customer is entitled to
• Extended site model is one other strength of WCS as it greatly helps in having multiple e-commerce sites for different demographics, for branding etc

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• Updating and improving the user interface
• CRM

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• The e-Marketing spots contain content associated with marketing activities to target customer segment - needs some improvement. The algorithm to set up the priority of each of the Web Activity with in eMarketing spot is little bit confusing.
• The catalog load can be simplified.
• WebSphere Commerce is a huge application - someone needs to spend at least 5-6 years to learn about the whole application.

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The scalability and various configurations of the product allows for a wide range of e-commerce site features. It provides a storefront to begin with so it helps with speeding up development.

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Frankly I'm not sure which other programs are direct competitors to MOM. I can't think of any and I haven't used any others. For our purposes, it works well

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IBM Digital Commerce was a lot more customizable and had a good engine for us to make enhancements. We were not locked down to certain integrations and we were able to utilize a lot of the features outside of the box vs using a prescribed set of features and functionality that other tools would force us to use

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• I don't know ROI numbers for this program.

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• For our clients in the apparel industry, the flexibility that WCS provides to scale up really helped their online business to grow tremendously.
• Our client in the restaurant industry can't quite leverage what WCS has to offer though as it doesn't really fit their shopping model.
• Another positive impact is that it allows our clients to streamline their commerce system in interacting with their backend.

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