What users are saying about
14 Ratings
171 Ratings
14 Ratings
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Score 8.2 out of 100
171 Ratings
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Score 8 out of 100

Feature Set Ratings

  • FreshMail ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

8.4

FreshMail

84%
7.3

Twilio SendGrid

73%
FreshMail ranks higher in 8/9 features

WYSIWYG email editor

8.5
85%
3 Ratings
6.7
67%
33 Ratings

Dynamic content

8.5
85%
3 Ratings
8.0
80%
36 Ratings

Ability to test dynamic content

9.0
90%
3 Ratings
8.0
80%
34 Ratings

Landing pages

9.0
90%
2 Ratings
6.9
69%
22 Ratings

A/B testing

8.0
80%
3 Ratings
6.8
68%
27 Ratings

Mobile optimization

7.0
70%
3 Ratings
7.9
79%
35 Ratings

Email deliverability reporting

10.0
100%
4 Ratings
8.0
80%
81 Ratings

List management

7.0
70%
3 Ratings
6.7
67%
40 Ratings

Triggered drip sequences

8.5
85%
3 Ratings
7.1
71%
21 Ratings

Reporting & Analytics

8.2

FreshMail

82%
6.6

Twilio SendGrid

66%
FreshMail ranks higher in 3/3 features

Dashboards

8.0
80%
3 Ratings
7.3
73%
46 Ratings

Standard reports

8.0
80%
3 Ratings
7.5
75%
46 Ratings

Custom reports

8.5
85%
3 Ratings
5.0
50%
30 Ratings

Pre-Send Testing

8.4

FreshMail

84%
8.0

Twilio SendGrid

80%
FreshMail ranks higher in 5/8 features

URL Validation

8.5
85%
2 Ratings
8.4
84%
9 Ratings

Link Tracking

9.5
95%
2 Ratings
7.7
77%
10 Ratings

Image Validation

8.0
80%
2 Ratings
7.3
73%
8 Ratings

Inbox Display

8.0
80%
2 Ratings
8.1
81%
9 Ratings

Email Accessibility Tools

9.0
90%
2 Ratings
8.1
81%
9 Ratings

Spelling and Grammar Check

8.0
80%
2 Ratings
8.3
83%
7 Ratings

Spam Testing

8.0
80%
2 Ratings
7.4
74%
9 Ratings

Email Previews

8.0
80%
2 Ratings
8.4
84%
9 Ratings

Attribute Ratings

  • FreshMail is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

FreshMail

85%
3 Ratings
7.2

Twilio SendGrid

72%
58 Ratings

Likelihood to Renew

FreshMail

N/A
0 Ratings
8.0

Twilio SendGrid

80%
2 Ratings

Usability

FreshMail

N/A
0 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Support Rating

FreshMail

N/A
0 Ratings
2.7

Twilio SendGrid

27%
14 Ratings

Likelihood to Recommend

FreshMail

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review

Twilio

I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review

Pros

FreshMail

  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review

Twilio

  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review

Cons

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review

Twilio

  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review

Pricing Details

FreshMail

Starting Price

Editions & Modules

FreshMail editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

    Twilio SendGrid

    Starting Price

    $0

    Editions & Modules

    Twilio SendGrid editions and modules pricing
    EditionModules
    FreeFree1
    Basic15.002
    Advanced60.003

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    FreshMail

    No answers on this topic

    Twilio

    So far it has been working good. Unless a better option appears, we will keep using it.
    Read full review

    Usability

    FreshMail

    No answers on this topic

    Twilio

    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Read full review

    Support Rating

    FreshMail

    No answers on this topic

    Twilio

    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Read full review

    Alternatives Considered

    FreshMail

    FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
    Read full review

    Twilio

    If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
    Read full review

    Return on Investment

    FreshMail

    • Better Outreach
    • Hitting the objective of marketing prospects qualified
    • Return on cost
    Read full review

    Twilio

    • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
    • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
    Read full review

    Screenshots

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