What users are saying about
14 Ratings
14 Ratings
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Score 8.2 out of 100
2 Ratings
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Score 8 out of 100

Feature Set Ratings

  • FreshMail ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.4

FreshMail

84%
8.1

Vero Workflows

81%
FreshMail ranks higher in 5/9 features

WYSIWYG email editor

8.5
85%
3 Ratings
6.0
60%
2 Ratings

Dynamic content

8.5
85%
3 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

9.0
90%
3 Ratings
10.0
100%
2 Ratings

Landing pages

9.0
90%
2 Ratings
N/A
0 Ratings

A/B testing

8.0
80%
3 Ratings
N/A
0 Ratings

Mobile optimization

7.0
70%
3 Ratings
6.0
60%
1 Rating

Email deliverability reporting

10.0
100%
4 Ratings
8.0
80%
4 Ratings

List management

7.0
70%
3 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

8.5
85%
3 Ratings
9.0
90%
1 Rating

Reporting & Analytics

8.2

FreshMail

82%
6.0

Vero Workflows

60%
FreshMail ranks higher in 2/3 features

Dashboards

8.0
80%
3 Ratings
9.0
90%
2 Ratings

Standard reports

8.0
80%
3 Ratings
8.0
80%
2 Ratings

Custom reports

8.5
85%
3 Ratings
1.0
10%
1 Rating

Pre-Send Testing

8.4

FreshMail

84%

Vero Workflows

Feature Set Not Supported
N/A
FreshMail ranks higher in 8/8 features

URL Validation

8.5
85%
2 Ratings
N/A
0 Ratings

Link Tracking

9.5
95%
2 Ratings
N/A
0 Ratings

Image Validation

8.0
80%
2 Ratings
N/A
0 Ratings

Inbox Display

8.0
80%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
2 Ratings
N/A
0 Ratings

Spelling and Grammar Check

8.0
80%
2 Ratings
N/A
0 Ratings

Spam Testing

8.0
80%
2 Ratings
N/A
0 Ratings

Email Previews

8.0
80%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • FreshMail is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.5

FreshMail

85%
3 Ratings
8.0

Vero Workflows

80%
2 Ratings

Likelihood to Recommend

FreshMail

The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review

Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Read full review

Pros

FreshMail

  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review

Vero

  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review

Cons

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review

Vero

  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Read full review

Pricing Details

FreshMail

Starting Price

Editions & Modules

FreshMail editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

    Vero Workflows

    Starting Price

    $99 per month

    Editions & Modules

    Vero Workflows editions and modules pricing
    EditionModules
    Starter - unlimited email and push messages$1251
    Growth - unlimited email and push messages$1992
    Pro - unlimited email and push messages$3993
    Scale - unlimited email and push messages$7494
    Enterprise - unlimited email and push messages$1,049+5

    Footnotes

    1. 15,000 subscribers
    2. 50,000 subscribers
    3. 100,000 subscribers
    4. 200,000 subscribers
    5. 200,000+ subscribers

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Save 15% with an annual subscription

    Alternatives Considered

    FreshMail

    FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
    Read full review

    Vero

    Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
    Read full review

    Return on Investment

    FreshMail

    • Better Outreach
    • Hitting the objective of marketing prospects qualified
    • Return on cost
    Read full review

    Vero

    • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
    • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
    • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
    Read full review

    Screenshots

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