FreshMail vs. Vero Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FreshMail
Score 7.3 out of 10
N/A
FreshMail is a browser based email marketing solution used to create and send newsletter campaigns. This solution leads users from campaign planning and creation to final reports.N/A
Vero Cloud
Score 8.0 out of 10
N/A
Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
$54
per month
Pricing
FreshMailVero Cloud
Editions & Modules
No answers on this topic
Starter
$54
per month
Pro
$219
per month
Growth
$549
per month
Enterprise
$1,429
per month
Offerings
Pricing Offerings
FreshMailVero Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredOptional
Additional DetailsFreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.15% discount applied with an annual subscription, paid upfront.
More Pricing Information
Features
FreshMailVero Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
FreshMail
8.4
3 Ratings
4% above category average
Vero Cloud
8.1
2 Ratings
0% above category average
WYSIWYG email editor8.53 Ratings6.02 Ratings
Dynamic content8.53 Ratings9.01 Ratings
Ability to test dynamic content9.03 Ratings10.02 Ratings
Landing pages9.02 Ratings00 Ratings
A/B testing8.03 Ratings00 Ratings
Mobile optimization7.03 Ratings6.01 Ratings
Email deliverability reporting10.03 Ratings8.02 Ratings
List management7.03 Ratings9.02 Ratings
Triggered drip sequences8.53 Ratings9.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
FreshMail
8.2
3 Ratings
6% above category average
Vero Cloud
6.0
2 Ratings
25% below category average
Dashboards8.03 Ratings9.02 Ratings
Standard reports8.03 Ratings8.02 Ratings
Custom reports8.53 Ratings1.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
FreshMail
8.4
2 Ratings
2% above category average
Vero Cloud
-
Ratings
URL Validation8.52 Ratings00 Ratings
Link Tracking9.52 Ratings00 Ratings
Image Validation8.02 Ratings00 Ratings
Inbox Display8.02 Ratings00 Ratings
Email Accessibility Tools9.02 Ratings00 Ratings
Spelling and Grammar Check8.02 Ratings00 Ratings
Spam Testing8.02 Ratings00 Ratings
Email Previews8.02 Ratings00 Ratings
Best Alternatives
FreshMailVero Cloud
Small Businesses
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Score 10.0 out of 10
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Medium-sized Companies
VerticalResponse
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Score 10.0 out of 10
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Score 10.0 out of 10
Enterprises
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Score 8.8 out of 10
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User Ratings
FreshMailVero Cloud
Likelihood to Recommend
8.5
(3 ratings)
8.0
(2 ratings)
User Testimonials
FreshMailVero Cloud
Likelihood to Recommend
FreshMail
The platform works very well for sending emails with simple layouts, it also allows you to keep track of the opening data of those who receive the emails. The platform could improve its ability to modify databases and integrate with other platforms in order to automate some of the marketing actions.
Read full review
Vero
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros
FreshMail
  • Location targeting to filter people based on their region
  • Auto responding to questions and similar inquiries related to content
  • Engaging and building interest in the product
Read full review
Vero
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
Read full review
Cons
FreshMail
  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Read full review
Vero
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Alternatives Considered
FreshMail
FreshMail stands out for its ease of email design. Being a specialised email tool, it is more versatile when it comes to obtaining data from users, it is more intuitive, as the amount of time that needs to be invested in learning how to design emails, landing pages, a/b testing and others, is much less than the competition
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Vero
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment
FreshMail
  • Better Outreach
  • Hitting the objective of marketing prospects qualified
  • Return on cost
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Vero
  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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ScreenShots

FreshMail Screenshots

Screenshot of undefinedScreenshot of undefinedScreenshot of undefined

Vero Cloud Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit