What users are saying about
7 Ratings
7 Ratings
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Score 10 out of 100
4 Ratings
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Score 9 out of 100

Likelihood to Recommend

FreshMail

FreshMail is well suited for creating custom templates - very easy to use drag and drop interface
Holly Bouvier | TrustRadius Reviewer

Vero Workflows

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
Frank Ramirez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

FreshMail
8.6
Vero Workflows
9.1
WYSIWYG email editor
FreshMail
10.0
Vero Workflows
7.0
Dynamic content
FreshMail
8.0
Vero Workflows
10.0
Ability to test dynamic content
FreshMail
8.0
Vero Workflows
10.0
A/B testing
FreshMail
9.0
Vero Workflows
10.0
Mobile optimization
FreshMail
9.0
Vero Workflows
9.9
Email deliverability reporting
FreshMail
10.0
Vero Workflows
8.0
List management
FreshMail
8.0
Vero Workflows
9.0
Triggered drip sequences
FreshMail
7.0
Vero Workflows
9.0

Reporting & Analytics

FreshMail
8.0
Vero Workflows
10.0
Dashboards
FreshMail
10.0
Vero Workflows
10.0
Standard reports
FreshMail
9.0
Vero Workflows
9.9
Custom reports
FreshMail
5.0
Vero Workflows
10.0

Pros

FreshMail

  • I know that different email marketing systems have different deliverability rates that depend on the servers that are being used. I was irritated that I had to waste money on sending messages that were getting labeled as spam. Since switching to FreshMail I now have much better results.
Holly Bouvier | TrustRadius Reviewer

Vero Workflows

  • Segmentation
  • Contact management
  • Template design
Anonymous | TrustRadius Reviewer

Cons

FreshMail

  • My campaign got delayed because of their moderation process. When I wrote them to ask what was going on they said they have some kind of anti-spam moderation process that was taking longer than usual.
  • I don’t like the fact that you can’t edit your template in HTML in their editing program (FreshMail Designer). This is probably isn’t a big deal for most people but some of us like to take over every detail of the template.
Holly Bouvier | TrustRadius Reviewer

Vero Workflows

  • Migration from our previous provider took longer than we initially expected.
  • The email template options are a bit limited compared to other email software.
Anonymous | TrustRadius Reviewer

Alternatives Considered

FreshMail

No answers on this topic

Vero Workflows

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
James McQuillin | TrustRadius Reviewer

Return on Investment

FreshMail

  • Our open rates and CTR’s are way up after moving to FreshMail. It’s all about avoiding having your messages sent to spam folders and no service has worked better for us.
Holly Bouvier | TrustRadius Reviewer

Vero Workflows

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
Frank Ramirez | TrustRadius Reviewer

Screenshots

Pricing Details

FreshMail

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

FreshMail Editions & Modules

Additional Pricing Details
FreshMail is absolutely free if you send less than 2000 emails to up to 500 subscribers per month.

Vero Workflows

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vero Workflows Editions & Modules

Edition
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5
  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers
Additional Pricing Details
Save 15% with an annual subscription

Rating Summary

Likelihood to Recommend

FreshMail
9.0
Vero Workflows
9.0

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