Basic but effective marketing automation
October 18, 2016
Basic but effective marketing automation
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Vero
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
Pros
- Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
- The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
- Campaign flows were fairly easy to create and define.
Cons
- Naming conventions. Some items, once given a name, could not have the name changed.
- User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
- Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
- Some campaigns have led visitors to complete a task they originally left incomplete
- We have seen new customer signups from a particular email series campaign
- Thanks to the help of our great developers, Vero has actually been a great software for this stage of the startup
- Infusionsoft and HubSpot
Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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