We use it in the Marketing Department to get in touch with leads by designing and launching a newsletter and other educational emails. We needed a tool that allowed us to collect email addresses from people that are interested in our product but not ready to buy yet that we could then re-activate with different email touchpoints.
- Contact management
- Template design
- Simple things like modifying rich text are kind of buggy sometimes.
- Creating a new template from scratch is more difficult than it should be.
I used to not be a fan of Vero because I thought it was buggy and was missing some very simple features. But I gotta say that they're super responsive to feedback and I have seen their product improve drastically over the past couple of years. I think it's a great tool for companies that want to have an email platform that allows them to quickly set up email campaigns without having to spend too much time building them. It definitely gets the job done well.