Vero Workflows

Vero Workflows

About TrustRadius Scoring
Score 8.0 out of 100
Vero Workflows


What is Vero Workflows?

Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.
Read more

Recent Reviews

Read all reviews
Return to navigation


View all pricing

Starter - unlimited email and push messages


15,000 subscribers

Growth - unlimited email and push messages


50,000 subscribers

Pro - unlimited email and push messages


100,000 subscribers

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Product Details

What is Vero Workflows?

Vero Workflows aims to give engineering, marketing, and product teams the visibility and clarity to collaborate on designing and implementing personalized email campaigns, using real-time data.

Most popular features:
  • Workflows - design and manage automated customer journeys - email and push notifications on a single canvas.
  • A/B testing - run a 50/50 split test or let Vero pick and send the winning email based on the biggest number or statistical significance.
  • HTML editor and email previews - flexibility to create the emails you want with HTML template builder, HTML editor, and Liquid code.
  • Data management - a clear view of the real-time data sent to Vero. Easily test and debug your email campaigns.
  • Data inspector - see all the data available to you for personalizing your content and subject lines, and easily add it to your email.
  • Multi-language campaigns - send multiple language variations inside a single email campaign. Just add content, Vero does the rest.
  • Timezone management - automatically send emails in the user's timezone.
  • Fusion (advanced) - pull data from your internal or third-party APIs into emails exactly at send-time to access the most relevant and timely data to personalize your emails.
The vendor offers 24/7 support.

Vero Workflows Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Vero Workflows Screenshots

Screenshot of WorkflowsScreenshot of ReportingScreenshot of Customer profilesScreenshot of Workflow toolkit

Vero Workflows Integrations

Vero Workflows Competitors

Vero Workflows Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Vero Workflows is an email marketing solution built to make customer engagement simpler with features such as in-app behavior tracking, audience segmentation, and workflow automation.

Vero Workflows starts at $99. and Keap are common alternatives for Vero Workflows.

Reviewers rate Email deliverability reporting highest, with a score of 8.

The most common users of Vero Workflows are from Small Businesses (1-50 employees) and the Hospitality industry.
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings



(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Frank Ramirez | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Vero is currently our all-in-one solution for newsletters and transactional emails. It's used both by the product team for its transactional emails and by a few other departments that have more marketing-related emails. Whereas many solutions out in the market handle one or the other, Vero has allowed us to consolidate everything under one solution. While we've recently started to diversify a bit with other products that have direct connections with Salesforce, Vero nonetheless continues to be used heavily.
  • Vero distinguishes between different types of emails so that you can work on the specific types that your business needs. It also allows you to switch campaigns from one to the other, making management easy.
  • Vero allows you to create a sandbox environment that is essential when creating new campaigns. The sandbox emails go to test emails but allow you to test with real users. When you're done testing, simply clone the campaign into the production instance.
  • Easy to use logging allows you to properly debug events being fired from your website and the subsequent campaigns and emails triggered.
  • Their customer service is fantastic. Very responsive, thoughtful, and willing to help.
  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
James McQuillin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I used Vero to create trigger-based and behavior-based marketing automation campaigns for an online lead-generation website. This is a small start up business so Vero is used organization-wide and was the sole marketing automation software used for this business. Vero campaigns allowed us to better educate our visitors on the services offered and benefits of the platform.
  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
  • Naming conventions. Some items, once given a name, could not have the name changed.
  • User-friendliness of interface for non-developers. Vero is certainly built with the developer in mind and a marketer/user cannot do much before a developer configures everything.
  • Absolutely terrible if you are hoping to use Vero as a CRM. To its credit, it does not claim to be a CRM.
Vero is well suited for basic email marketing if you have a great developer or development team on your staff. You can expect basic tracking like opens and clicks, but do not expect additional tracking or reports outside of this. Vero truly is a basic marketing automation software hence its price reasonableness in comparison to competitors.
Return to navigation