Vero Workflows aims to give engineering, marketing, and product teams the visibility and clarity to collaborate on designing and implementing personalized email campaigns, using real-time data.
Most popular features:
- Workflows - design and manage automated customer journeys - email and push notifications on a single canvas.
- A/B testing - run a 50/50 split test or let Vero pick and send the winning email based on the biggest number or statistical significance.
- HTML editor and email previews - HTML template builder, HTML editor, and Liquid code to create emails.
- Data management - a display of the real-time data sent to Vero used to test and debug email campaigns.
- Data inspector - a display of all the data available for personalizing content and subject lines, that can be added to email.
- Multi-language campaigns - multiple language variations can be sent inside a single email campaign.
- Timezone management - automatically sends emails in the user's timezone.
- Fusion (advanced) - pulls data from internal or third-party APIs into emails exactly at send-time to access the most relevant and timely data to personalize emails.
The vendor offers 24/7 support.