FullContact vs. LiveRamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
FullContact
Score 8.0 out of 10
N/A
FullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A
LiveRamp
Score 8.3 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Pricing
FullContactLiveRamp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FullContactLiveRamp
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FullContactLiveRamp
Considered Both Products
FullContact
Chose FullContact
FullContact is more full-featured than IdentityLink and provides better demographic information.
LiveRamp

No answer on this topic

Top Pros
Top Cons
Best Alternatives
FullContactLiveRamp
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User Ratings
FullContactLiveRamp
Likelihood to Recommend
8.0
(5 ratings)
7.8
(3 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(2 ratings)
-
(0 ratings)
In-Person Training
10.0
(1 ratings)
-
(0 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.0
(1 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
FullContactLiveRamp
Likelihood to Recommend
FullContact Inc.
This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research
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LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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Pros
FullContact Inc.
  • Sharing contacts.
  • Easy to edit.
  • Nice interface.
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LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
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Cons
FullContact Inc.
  • Needs to allow for more than 50 business card transcriptions per month
  • Sometimes tries to merge contacts that are not the same person
  • Does not sync individual account with business account
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LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
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Likelihood to Renew
FullContact Inc.
This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
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LiveRamp
No answers on this topic
Usability
FullContact Inc.
Very easy to use online and great mobile app as well
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LiveRamp
No answers on this topic
Reliability and Availability
FullContact Inc.
Automatically updates contacts daily
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LiveRamp
No answers on this topic
Performance
FullContact Inc.
Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
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LiveRamp
No answers on this topic
Support Rating
FullContact Inc.
Their support is very responsive and friendly.
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LiveRamp
No answers on this topic
In-Person Training
FullContact Inc.
Very user-friendly, especially since it aggregates information from Google every day to update contacts.
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LiveRamp
No answers on this topic
Online Training
FullContact Inc.
Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
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LiveRamp
No answers on this topic
Implementation Rating
FullContact Inc.
Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
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LiveRamp
No answers on this topic
Alternatives Considered
FullContact Inc.
FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty awesome
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LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Scalability
FullContact Inc.
Easily updates contact information
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LiveRamp
No answers on this topic
Return on Investment
FullContact Inc.
  • Positive that the time is not spent updating individual phones.
  • Negative in that if someone alters a contact, it will need fixed.
  • Positive that users don't waste time calling wrong numbers.
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LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
Read full review
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