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FullContact vs. LiveRamp Data Collaboration Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    FullContact

    Score8 out of 10
    N/AFullContact provides APIs to support individuals, businesses, and developers in managing and enhancing their contact and customer data. The APIs can be used to provide social profiles in an app, improve contacts in address books, enrich CRM information, or create highly personalized marketing campaigns.N/A

    LiveRamp Data Collaboration Platform

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    LiveRamp is an enterprise Data Collaboration and Identity Resolution platform designed to connect, resolve, and activate first-party consumer data across advertisers, digital publishers, marketing platforms, data providers, and commerce media networks. The platform utilizes privacy-preserving identity matching (AbiliTec) and data clean room infrastructure to enable multi-party data sharing, audience segment activation, and cross-channel measurement without exposing underlying personally…N/A
    Pricing
    FullContactLiveRamp Data Collaboration Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FullContactLiveRamp Data Collaboration Platform
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FullContactLiveRamp Data Collaboration Platform
    Considered Both Products
    Ziff Davis Inc
    Chose FullContact
    FullContact is more full-featured than IdentityLink and provides better demographic information.
    Incentivized
    LiveRamp
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    User Ratings
    FullContactLiveRamp Data Collaboration Platform
    Likelihood to Recommend
    8.0
    (5 ratings)
    7.7
    (3 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    9.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    In-Person Training
    10.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    7.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FullContactLiveRamp Data Collaboration Platform
    Likelihood to Recommend
    Ziff Davis Inc
    This is a quick and easy way to upload information from business cards to your current contact database. It can be used by those who are organizing email marketing campaigns. It is also good for personal use -- since it organizes all available information about any given contact it is a great resource for looking up people before meetings and doing other types of background research
    Incentivized
    Read full review
    LiveRamp
    For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
    Incentivized
    Read full review
    Pros
    Ziff Davis Inc
    • Sharing contacts.
    • Easy to edit.
    • Nice interface.
    Incentivized
    Read full review
    LiveRamp
    • The interface makes sense and is usable.
    • Automated cleansing.
    • Can assist in revenue generation for website.
    • Great customer support.
    Incentivized
    Read full review
    Cons
    Ziff Davis Inc
    • Needs to allow for more than 50 business card transcriptions per month
    • Sometimes tries to merge contacts that are not the same person
    • Does not sync individual account with business account
    Incentivized
    Read full review
    LiveRamp
    • Better UI
    • API connectivity
    • More complex ETL processes
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    This is my new favorite app for organizing contacts and segmenting email lists. It is also the only app I have used that will transcribe business cards with 100% accuracy (they use humans to enter info from pictures of cards rather than software, like most other apps). The "merge contact" feature is great and allows you to review the contacts being merged before doing so automatically. It also integrates with Google accounts, LinkedIn, Twitter, and Yahoo. Another great feature is the ability to export data in a file, which you can then upload to your regular CRM software or to Constant Contact. I wish it would allow for more business card uploads per month. Even the paid subscription has a limit of 50 cards per month. I contacted customer support to inquire about increasing this limit and was told that I would need to upgrade to a yearly contract in order to do so. If FullContact continues to be useful, I will likely upgrade. However, given that the business card contacts is one of this software's best features, I was disappointed that this allowance could not be increased. Overall, however, I would highly recommend FullContact
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Usability
    Ziff Davis Inc
    Very easy to use online and great mobile app as well
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Reliability and Availability
    Ziff Davis Inc
    Automatically updates contacts daily
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Performance
    Ziff Davis Inc
    Just make sure the app is not syncing on multiple devices at once -- this will cause a delay
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Support Rating
    Ziff Davis Inc
    Their support is very responsive and friendly.
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    In-Person Training
    Ziff Davis Inc
    Very user-friendly, especially since it aggregates information from Google every day to update contacts.
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Online Training
    Ziff Davis Inc
    Basic materials explaining account setup and how to manage your list. It doesn't take much training to become proficient
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Implementation Rating
    Ziff Davis Inc
    Downloading the contacts to use in email marketing campaigns is the most difficult part of implementation.
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Alternatives Considered
    Ziff Davis Inc
    FullContact has pretty much the best bang for your buck as far as the different features offered. You can do a lot of different things with it and it's all online or in an app on your phones. Easy access to the most accurate information available at your fingertips is pretty awesome
    Read full review
    LiveRamp
    LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
    Incentivized
    Read full review
    Scalability
    Ziff Davis Inc
    Easily updates contact information
    Incentivized
    Read full review
    LiveRamp
    No answers on this topic
    Return on Investment
    Ziff Davis Inc
    • Positive that the time is not spent updating individual phones.
    • Negative in that if someone alters a contact, it will need fixed.
    • Positive that users don't waste time calling wrong numbers.
    Incentivized
    Read full review
    LiveRamp
    • Has helped us to be able to monetize website.
    • Saves us a lot of time and thus money.
    Incentivized
    Read full review
    ScreenShots

    LiveRamp Data Collaboration Platform Screenshots

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